August 28, 2017

What are the benefits of Scatter Recommends?

Scatter Recommends Benefits

Red letter days stand out on a marketer’s calendars as the biggest budget spends: Diwali for a household appliances brand, Dhanteras for a gold jewellery brand, World Tourism Day for a travel brand, Valentine’s Day for apparel and accessories, and every major festival for a food brand. But these are just the big conversations.

But what about demonetisation? Or India’s victory at the ICC World Cup? Or Bombay’s floods? Or Kanye West interrupting Taylor Swift at the Grammy’s? Or Coldplay’s song starring Sonam Kapoor for 3 seconds? Or the Sarahah app? These events occur suddenly and take the internet by storm. News publications no longer need to be the only ones capable of creating real time content fast enough to be heard. Your brand can do so too, with Scatter Recommends.

Scatter Recommends, India’s 1st fully-automated talking tool allows your brand to be a part of the hottest trending conversations as they happen. It’s the carpe diem for content marketing you’ve been waiting for.

Here’s how Scatter Recommends can help your brand be successful at content marketing:

You don’t miss out important trends.

As soon as the alarm is snoozed, notifications come to life. In the first 60 seconds of your user’s day, Facebook receives over 4 million likes, Instagram receives more than 2 million double-taps, and Twitter received nearly 350000 tweets. Whether it’s an Earthquake, a traffic jam, or a life-changing governmental policy, it all happens instantly. With Scatter Recommends, you can move beyond planned content to relevant, current and trending real-time content.

You save on creation time and effort.

The average length of the first-page Google results is 1,890 words. Consider how long it would take your  brand to churn out a piece that long, considering the time and effort required for ideation, writing, editing & proofreading, SEO optimisation, feedback, and approvals. You cannot afford to spend the average 3 days it takes to create an infographic or 5 days to make a great video. With Scatter Recommends, you can save on the entire process of brainstorming because we’ve already done it for you.

You don’t need to force creativity.

Let’s face it: the Eureka moment comes once in a millennium. That’s why brainstorming is an essential part of generating a great idea. With Scatter Recommends, you don’t need to stress out your creative team or agency with overnight requirements because the day’s biggest ideas reache your inbox mere minutes after the news breaks.

You appear on the day’s biggest searches

Your users touch their smartphones a whopping 2617 times a day to conduct more than 3.5 billion searches collectively SEO is still an incredibly important consideration for all content marketing experts, and Scatter Recommends is as optimised for search engine visibility as you can possibly hope. With every major newspaper breaking the news almost simultaneously, your brand gets the unique opportunity to publish original, informational content at the same speed and of the same quality.

You get to enjoy honest and deep engagement with your consumers.

With the diversity and volume of conversations your customers are engaging in every day, you slip into oblivion because you are forcing something upon them they don’t already care about or want to read at the moment. While they are discussing the cabinet reshuffle at the dinner table, you are telling them how to dress for a big meeting at work. You are interrupting a conversation rather than taking part in one.

 

If you want your customers to listen to you, all you need to do is say something they want to hear.

Find a way to connect your brand to something that they were just talking about or something they read in the newspaper that morning. Make your users feel heard and understood, and uplift your brand’s relevance in their eyes. Don’t just be a flag bearer of a certain idea; be human, empathetic and undeniably interesting.