Customer touchpoints are ways in which a business can interact with customers. Measures taken to control the spread of coronavirus have disrupted the free flow of people, goods, and services, so brands are reassessing their digital marketing strategies. Digital marketing often gets overlooked for smaller businesses, but maintaining communication and keeping consumers engaged during the.....

Omnichannel marketing is basically an elevated experience of the conventional multichannel marketing approach. It integrates the various elements of the latter to make the company’s efforts much more effective and streamlined. A basic representation of the omnichannel methodology can be illustrated by way of an example. Consider a scenario where you wish to purchase a.....

Peace. Very few people sincerely look for peace. Even fewer find it. And among the ones who do find it, only a fraction strive to sustain it. Its definitions vary. People’s expectations after finding it vary. Yet, there are certain fundamentals that transcend individual perceptions about peace. Health, happiness, family, and monetary stability are some.....

With the COVID-19 pandemic forcing everyone to stay indoors, there has been a sudden surge in our online behavior. From scrolling through social media to researching things on Google, people are spending more time on the internet. Content creators and brands are taking advantage of this rise in online consumption. They are engaging with their.....

The world has changed drastically since the COVID-19 outbreak and influencers are gradually learning to navigate this new landscape. The income they once earned by flaunting their extravagant lifestyle – travel, public events, luxury fashion, and fine dining – is now dormant. So how are they adapting to the current scenario and still going strong?.....

We sure live in baffling times, and the world of social media has never been a more engaging place. Virtual tours and webinars have replaced summer vacations and events. Tales of mango pudding and aam panna are making up for canceled get-togethers and dinner dates. Online sessions and workshops are replacing vocational training and extracurricular.....

As the world grapples with the COVID-19 pandemic, the fear of getting infected has brought ordinary life to a halt. Governments have declared lockdowns to break the transmission of the virus, and citizens are abiding by the norms of social distancing. In this scenario, to stay relevant and connect with your audience, you as a.....