A content creator’s life is a mix of interesting and exhausting; there’s never a day when it isn’t satisfying. While many may have the luxury of hitting the snooze button once or twice, I’ve rarely enjoyed that privilege. Instead, my day starts early (often as soon as my feet hit the ground) by scouting the.....

Contributors: Saurabh Saxena, Sanchea D’Souza, Swapnil Adsul

A business newsletter is a critical tool in your businesses’ content marketing efforts. It enables you to create brand awareness, engage with customers, and establish market leadership, among other things. In fact, a staggering 93% of marketers use content marketing as it makes communicating easy and builds trust. While the benefits of publishing a newsletter.....

Marketing has evolved in the last few decades. From in-your-face print and digital advertisements, it has become a more subtle art form. Today, content marketing has become an absolute favorite with marketers, and for a good reason. A survey of 1500 companies revealed that 84 percent have a content marketing strategy because they deem it.....

For many professionals, working from home may be a new experience occasioned by the pandemic. However, it is just another day in the life of freelance writing professionals who contribute to content marketing. Most of them have been working for clients from their home office and carry out their work based on remote coordination. Content.....

Creating a good product is only half the story. History is littered with stories of how a great product was let down by marketing that didn’t get the word out about how good it was, and an inferior product won the race. In the same vein, the creation of great content is only half the.....

Ask any marketer, and they will agree that a good content strategy often hinges on great ideas (not to mention, perfect execution). However, coming up with creative ideas round the clock can be quite a challenge. Creativity doesn’t appear out of thin air and can strike at odd hours. However, deadlines don’t wait for inspiration,.....