The pandemic has accelerated digital adoption with everything from work and official meetings to accessing health and educational services going virtual and remote. What does this mean to you as a marketer? While technology would be the linchpin to support your marketing efforts to adapt rapidly to this changing consumer behaviour, have you given a.....

In the wake of the COVID-19 pandemic and subsequent lockdowns, everyone from teachers to students to business owners to employees to consumers were left with only one place to go for all their shopping, education, and entertainment needs – online. This resulted in more digital content consumption than ever before. A news report analyzing content consumption behavior.....

To maintain and increase your page views and boost your Search Engine Results Pages (SERPs) ranking, you need to be updated with the latest SEO evolution and trends. Small changes in the search engine algorithm can occasion the need to realign your content marketing strategies. The reason? The flow of almost all organic traffic originates.....

Leveraging content via social media is a well-known and oft-used avenue by content marketers, but Quora is a one-of-its-kind platform that can be leveraged to great effect if used right. We give you a few tips on how to be an effective content marketer on Quora. What is Quora? Like Google or Wikipedia, Quora is.....

For its 10th anniversary, the Content Marketing World 2020 – Conference and Expo kicked off on Tuesday, 13 October in its most unconventional format yet – it went digital. Although opening keynote speaker and content marketing pundit – Robert Rose – joked that that had been the plan all along. By taking this year’s event.....

With the pandemic changing the marketing landscape, brands and marketers have been left wondering what they can do to not only better engage with their audience but broaden their reach as well. Founder of Content Marketing Institute – Joe Pulizzi – addressed this and more during his keynote – Where do we go from here?.....

The word ‘podcast’ is common today, but what is it, and does it really help you as a content marketer? Let us take a closer look at this form of content dissemination. What is a podcast? The Oxford English Dictionary defines the word as ‘a digital audio file of speech, music, broadcast material, etc., made.....