Blog Posts

For its 10th anniversary, the Content Marketing World 2020 – Conference and Expo kicked off on Tuesday, 13 October in its most unconventional format yet – it went digital. Although opening keynote speaker and content marketing pundit – Robert Rose – joked that that had been the plan all along. By taking this year’s event.....

With the pandemic changing the marketing landscape, brands and marketers have been left wondering what they can do to not only better engage with their audience but broaden their reach as well. Founder of Content Marketing Institute – Joe Pulizzi – addressed this and more during his keynote – Where do we go from here?.....

The word ‘podcast’ is common today, but what is it, and does it really help you as a content marketer? Let us take a closer look at this form of content dissemination. What is a podcast? The Oxford English Dictionary defines the word as ‘a digital audio file of speech, music, broadcast material, etc., made.....