Content Marketing Ideas for your August Calendar
Unlock 3.0. The race to creating a vaccine. Flattening the curve. Work from home. The past few months saw COVID-19 dominating the conversations at a global level. But as we enter the month of August, we find new events and trends coming into the spotlight. It marks the shift from uncertainty and fear, to hope and optimism. Here’s a look at some content marketing ideas that can add variety to your marketing strategy this month.
1. World Breastfeeding Week – 1-7 August
This day is celebrated to encourage breastfeeding and improve the health of babies around the world.
Content marketing ideas
- Listicle idea: X Breastfeeding tips you should know
- Infographic idea: X Foods that are best for a breastfeeding mother
- Video idea: Can you breastfeed if you have COVID?
- Podcast idea: When is the best time to stop breastfeeding?
Brand campaign that worked:
This video by Nestle shows that breastfeeding is not just the burden of a mother; it is also up to society as a whole to ensure that both mom and baby are happy.
2. International Day of the World’s Indigenous Peoples – 9 August
This day is marked to highlight the challenges that indigenous people across the world face.
Content marketing ideas
- Listicle idea: Who are the indigenous people of India?
- Infographic idea: X Types of artwork by indigenous people you should know about
- Video idea: How do indigenous people still maintain their heritage?
- Podcast idea: Here’s why indigenous people need more help during COVID
Brand campaign that worked:
This video titled ‘Blink and they’re gone’ features images by the photographer Jimmy Nelson and JWT Amsterdam & India. It showcases the cultural diversity of indigenous people around the world and exhorts us to preserve their heritage.
3. International Youth Day – 12 August
This day is celebrated to raise awareness of the challenges facing today’s youth and the role of young men and women as partners of change.
Content marketing ideas
- Listicle idea: After-school activities you can convince your children to participate in
- Infographic idea: Upcoming careers in the next decade
- Video idea: The youngest people who have made a difference
- Podcast idea: Mental health should become a focus in schools – and here’s why
Brand campaign that worked:
This ad from The Hindu shows what happens when older people don’t set a good example for the youth of India and asks them to ‘behave’ because the youth are watching.
4. Organ Donation Day – 13 August
This day is celebrated to encourage people to donate their healthy organs after death to save lives.
Content marketing ideas
- Listicle idea: Steps you can take to register as an organ donor
- Infographic idea: Practices you must avoid if you want to become an organ donor
- Video idea: How difficult is it to transport an organ for transplant?
- Podcast idea: How Great Britain’s ‘opt out’ law will transform organ donation
Brand campaign that worked:
This ad by MullenLowe South Africa shows that by not becoming an organ donor, you could potentially be taking another life with you when you die.
5. Independence Day – 15 August
This day commemorates the day India got its independence from Britain in 1947.
Content marketing ideas
- Listicle idea: Incredible feats that soldiers achieve on a daily basis
- Infographic idea: X Patriotic films you must watch over the I-Day weekend
- Video idea: How has India evolved as a democratic republic?
- Podcast idea: Here’s how you can strive to make your country a better place
Brand campaign that worked:
This ad by United Colors of Benetton shows a day in the life of an old man from Lucknow who gave away a part of his home to rebuild a temple. It serves as a timely reminder in these trying times that we are all #UnitedByFaith.
6. World Humanitarian Day – 19 August
This day celebrates humanitarian workers who have been killed or injured over the course of their work and those who continue to provide life-saving support and protection to people most in need.
Content marketing ideas
- Listicle idea: X Places where humanitarian work made all the difference
- Infographic idea: X Most dangerous places that volunteers have worked in
- Video idea: A tribute to humanitarian workers
- Podcast idea: How have humanitarian workers adapted during COVID?
Brand campaign that worked:
This ad from the United Nations recognizes those who face danger and adversity and help others.
7. World Photography Day – 19 August
This day is celebrated to inspire photographers to share a single photo with a simple purpose: to share their world with the rest of the world.
Content marketing ideas
- Listicle idea: Here’s all the equipment you will need to take up photography seriously
- Infographic idea: The most picturesque places to photograph around the world
- Video idea: X Mobile photography hacks you should try
- Podcast idea: What are the most difficult types of photos to take?
Brand campaign that worked:
This heartwarming ad by Kodak shows how a father discovers his son’s sexuality through a photo and how he makes his son feel accepted.
8. International Day of Remembrance and Tribute to the Victims of Terrorism – 21 August
This day is commemorated to honor and support the victims and survivors of terrorism and to promote and protect the full enjoyment of their human rights and fundamental freedoms.
Content marketing ideas
- Listicle idea: Are there different types of terrorism?
- Infographic idea: X Places that were changed forever due to terrorism
- Video idea: How does terrorism impact tourism?
- Podcast idea: How does therapy help with PTSD?
Brand campaign that worked:
This video by The Art of Living shows how everyone is affected by acts of terrorism – especially children.
9. International Day Commemorating the Victims of Acts of Violence Based on Religion or Belief – 22 August
This day is marked to condemn acts of intolerance and violence towards people belonging to various religious communities and minorities.
Content marketing ideas
- Listicle idea: Here’s what the world’s major religions agree and differ on
- Infographic idea: X Religions you might not know about
- Video idea: Does following a religion make you a happier person?
- Podcast idea: Why is religion such a divisive topic?
Brand campaign that worked:
This video from the US Department of State shows survivors of religious persecution declaring – in their own languages – that freedom of religion is a basic human right.
10. International Day for the Remembrance of the Slave Trade and its Abolition – 23 August
This day brings to light the erstwhile practice of slave trade and the consequences of this tragedy.
Content marketing ideas
- Listicle idea: X Famous historical figures you didn’t know owned slaves
- Infographic idea: Here’s how ‘slaves’ moved around the world to settle down
- Video idea: How did slavery contribute to industrialization?
- Podcast idea: Here’s why you should say #BlackLivesMatter and not #AllLivesMatter
Brand campaign that worked:
This video by The History Channel gives us a glimpse of life aboard a slave ship and how slaves were treated.
11. International Day against Nuclear Tests – 29 August
This day is commemorated to further the objective of total elimination of nuclear weapons.
Content marketing ideas
- Listicle idea: X Inventions that have changed the face of the world
- Infographic idea: How can you tell if you have been exposed to radiation?
- Video idea: The story behind the first atomic bomb
- Podcast idea: How did nuclear weapons change the course of WWII?
Brand campaign that worked:
This video by the Smithsonian channel shows the effect of nuclear bombs on fake towns that were especially constructed to see what would happen when a bomb was dropped on them.
12. International Day of the Victims of Enforced Disappearances – 30 August
This day is commemorated to remember victims of enforced disappearances around the world, especially from vulnerable groups such as children or people with disabilities.
Content marketing ideas
- Listicle idea: Laws you must know if you are wrongfully imprisoned
- Infographic idea: X Countries with the greatest number of enforced disappearances
- Video idea: Here’s what you can do if someone you know goes missing
- Podcast idea: What are the signs of an enforced disappearance?
Brand campaign that worked:
This video from the UN shows the effect a person who disappears can have on their close family.
13. Fun days:
International Clown Week – 1-8 August
Sisters’ Day – 2 August
International Beer Day – 3 August
International Hangover Day – 4 August
Friendship Day – 5 August
International Cat Day – 8 August
Book Lovers’ Day – 9 August
Lazy Day – 10 August
Friendship Week – 10-16 August
Son and Daughter Day – 11 August
Middle Child’s Day – 12 August
Relaxation Day – 15 August
Be Kind to Humankind Week – 17-23 August
World Daffodil Day – 18 August
World Mosquito Day – 20 August
Red Wine Day – 28 August
Lemon Juice Day – 29 August
Eat Outside Day – 31 August
Content marketing ideas
- Listicle idea: The best books of 2020 you must read now
- Infographic idea: X Cocktails that you can make with red wine
- Video idea: The best on-screen friendships you should be inspired by
- Podcast idea: Here’s how eating in restaurants post-COVID will change
14. Festivals:
Raksha Bandhan – 3 August
Janmashtami – 11 August
Parsi New Year – 14 August
Ganesh Chaturthi – 22 August
Onam – begins 22 August
Content marketing ideas
- Listicle idea: X Parsi dishes that are really easy to make
- Infographic idea: Here’s how you can make your own rakhi for your brother
- Video idea: How to create the perfect dahi handi formation
- Podcast idea: Why is Muharram celebrated?
15. Birthdays:
Jason Momoa – 1 August
Taapsee Pannu – 1 August
James Hetfield – 3 August
Sunil Chhetri – 3 August
Kishore Kumar – 4 August
Neil Armstrong – 5 August
Kajol – 5 August
M Night Shyamalan –6 August
Rabindranath Tagore – 7 August
Charlize Theron – 7 August
Anna Kendrick – 9 August
Antonio Banderas – 10 August
Chris Hemsworth – 11 August
Suniel Shetty – 11 August
Casey Affleck – 12 August
Sara Ali Khan – 12 August
Vikram Sarabhai – 12 August
Alfred Hitchcock – 13 August
Sridevi – 13 August
Steve Martin – 14 August
Mila Kunis – 14 August
Halle Berry – 14 August
Sunidhi Chauhan – 14 August
Jennifer Lawrence – 15 August
Ben Affleck – 15 August
Alejandro González Iñárritu – 15 August
Steve Carrell – 16 August
James Cameron – 16 August
Robert de Niro – 16 August
Sean Penn – 16 August
Saif Ali Khan – 16 August
Edward Norton – 17 August
Gulzar – 17 August
Matthew Perry – 17 August
Satya Nadella – 19 August
Sudha Murthy – 19 August
Andrew Garfield – 20 August
Amy Adams – 20 August
Randeep Hooda – 20 August
Narayana Murthy – 20 August
Usain Bolt – 21 August
Rupert Grint – 24 August
Mother Teresa – 26 August
Jack Black – 28 August
David Fincher – 28 August
Cameron Diaz – 30 August
Content marketing ideas
- Listicle idea: How Alfred Hitchcock changed the face of cinema
- Infographic idea: X Bands you’ll love if you listen to Metallica
- Video idea: Exercises you can do to get a body like Jason Momoa’s
- Podcast idea: Here’s how Gulzar composed his soulful lyrics