Brian Pereira

Feb 2018

Publishing companies reinvent themselves as digital content providers

Scatter - News articles shown through print, tablet and phone - Publishing Companies
Print publications once depended heavily on advertising revenues. Before the noughties, there were lots of advertisements appearing in magazines and newspapers. However, with the onset of online publications, advertising in print began to diminish. Print publications such as newspapers and magazines struggled to make revenues and profits. Online advertising and new models like programmatic advertising.....
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