Sanchea D'Souza

As of January 2020, there were over 600 million blogs online. If your blog is one of them, how would you ensure that it stands out among the countless conversations online? How would you achieve top-of-mind awareness (TOMA)? How would you make your blog more click-worthy? Marketers have begun to realize the importance of creating.....

August is all about the Leos, it’s about the monsoons almost receding, August is about watching ‘Border’ and ‘LOC’, August is at the start of the festivities, August is the tipping point from the quiet, boring first half of the year to the charged up, gearing-up-for-a-rollercoaster, second half of the year. Also, August is all.....

Marketing teams in India are increasingly taking the content marketing plunge and ramping up efforts to engage with customers. As they dive in though, the one big question many are asking themselves is, “Should we outsource our brand’s digital content needs?” After all, marketing teams know the product/service best. But the question remains: Even if there are.....