scattercontent

Creating a good product is only half the story. History is littered with stories of how a great product was let down by marketing that didn’t get the word out about how good it was, and an inferior product won the race. In the same vein, the creation of great content is only half the.....

As a content marketer, what is the number one thing you suggest to potential clients? “Get expert help.” Just because they can manage by themselves doesn’t mean they should. After all, content creation and distribution is not about just making do. It’s about doing it the best way. Often, it would do well to follow.....

When Scatter started creating customised content marketing solutions four years ago, one of our founding clients belonged to a pharmaceutical company. We all were very excited to have this brand on-board and enthusiastically created five original pieces of content for one of its brands in the summer of 2015. Four years and 15,000 pieces later.....