Scatter Editorial Desk

Feb 2018

Why videos need to be a part of your content marketing strategy

Diverse audience browsing videos on their devices - Why videos need to be a part of your content marketing strategy - Scatter
Not sure if video marketing is the way ahead for your business? Here are some stats and reasons that might change your thoughts about adding videos to your content marketing strategy and to boost your business: Videos Drives Conversions! Go back to basics. It is a well-known fact that people respond to videos better than.....
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Feb 2018

How to measure content marketing ROI [#Infographic]

A woman showing infographics in a tablet screen - Content Marketing Strategy ROI - Scatter
It’s true what the stalwarts say- the goal is not to be good at content marketing, but to be good at business because of content marketing. But how would your product get sold if your content wasn’t getting pageviews or shares? To help you better track content marketing spends and success, check out the infographic.....
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