March marks the gateway to the start of summer – a summer that many hope will be better than the last. So, as temperatures start to rise across the country, make sure to cash in on the month’s hot topics – from World Theater Day to World Wildlife Day – and initiate meaningful conversations with your audience. 

What’s new in March 2021? 

1 year of lockdown

EPFO to declare PF interest rate for 2020-21 on March 4 

Content marketing ideas:     

• Listicle idea: How much should you contribute to your PF? 
• Infographic idea: A look at the changing Provident Fund rates over the years 
• Video idea: How do governments across the world prepare their citizens for retirement? 

• Podcast idea: What are the best instruments to plan your retirement? 

The validity of expired driver’s license and vehicle documents extended to 31 March 2021 

Content marketing ideas:     

• Listicle idea: Steps to renew your driver’s license 
• Infographic idea: What are the documents you need to carry while driving? 
• Video idea: What should you know to pass your driving test? 
• Podcast idea: How do driving laws differ around the world? 

Fixed days:  

Zero Discrimination Day – 1 March 

This day is celebrated annually to promote gender equality in all walks of life by the member countries of the UN. 

Content marketing ideas:     

• Listicle idea: How can you support your non-binary kid? 
• Infographic idea: Countries that are successfully bridging the wage gap  
• Video idea: Here’s what COVID-19 has taught us about championing gender equality 
• Podcast idea: Is entrepreneurship the only way to empower housewives?  

World Wildlife Day – 3 March 

This day champions the theme ‘sustaining all life on earth’ and aims to raise awareness of the biodiversity surrounding us. 

Content marketing ideas:     

• Listicle idea: X Ways to get young people involved in wildlife conservation  
• Infographic idea: The most moving portrayals of wildlife in books and movies 

• Video idea: How wildlife conservation reduce the chances of disease transmission to humans 
• Podcast idea: A day in the life of a wildlife conservationist  

Brand campaign that worked:   

This video by Sony Alpha shows the majesty of wildlife taken through the camera’s lens and shows what it takes to capture the perfect shot. 

https://www.youtube.com/watch?v=tpi0VCtmhzU 

World Hearing Day – 3 March 

This day is observed by the UN to spread awareness about the prevention of hearing loss and to promote hearing care around the world. 

Content marketing ideas:     

• Listicle idea: How can you take care of your hearing aid? 

• Infographic idea: Are you cleaning your ears the right way?  
• Video idea: A beginner’s guide to sign language 
• Podcast idea: How should you raise a hard-of-hearing child? 

National Security Day – 4 March 

This day is observed to appreciate and praise the work of the security forces of our country. 

Content marketing ideas:     

• Listicle idea: Inspiring tales from the world’s most daunting battles 
• Infographic idea: Countries with the highest military expenditure 
• Video idea: What are the different divisions of the Indian Army? 

• Podcast idea: Technology – the invisible threat and guardian of security 

International Women’s Day – 8 March 

This day is the focal point for the movement for women’s rights and equality globally. 

Content marketing ideas:     

• Listicle idea: Here’s how you can celebrate International Women’s Day at your workplace  
• Infographic idea: How long will it take for the gender pay gap to close? 
• Video idea: How far have we come since the Me Too movement? 
• Podcast idea: It’s time we stopped pitting women against women  

Brand campaign that worked:   

This ad by Viviana Mall shows that it’s the responsibility of each of us to speak up and ensure that women are safe and not subjected to harassment. 

https://www.youtube.com/watch?v=2DH6oSHplbc 

International Day for the Elimination of Racial Discrimination – 21 March 

This day aims to mitigate racism around the world to reduce discrimination in all forms. 

Content marketing ideas:     

• Listicle idea: How did Black Lives Matter become a global movement?  
• Infographic idea: X Must-watch movies to educate yourself about racism 
• Video idea: Combating racism in a world of hashtag activism  
• Podcast idea: How to address the shades of racism in a brown household  

Brand campaign that worked:   

This ad by P&G shows how African-American people are discriminated against in America solely based on the color of their skin – even if they hold offices of power. 

https://www.youtube.com/watch?v=aJav36Nbn58 

World Down Syndrome Day – 21 March 

This day is celebrated to raise awareness about Down Syndrome and celebrate the uniqueness of the chromosome that causes it. 

Content marketing ideas:     

• Listicle idea: Lessons on raising a child with Down syndrome  
• Infographic idea: The best countries for neurodivergent people to live in 
• Video idea: Sorry not sorry: What people with Down syndrome want you to know  

• Podcast idea: Creating inclusive workplaces for colleagues with Down syndrome  

Brand campaign that worked:   

This video addresses the concerns of an expectant mother of a child with Down syndrome and reassures her that her child will be able to do everything its peers do. 

https://www.youtube.com/watch?v=Ju-q4OnBtNU 

International Day of Forests – 21 March 

This day is celebrated to raise awareness about different kinds of forests and their conservation. 

Content marketing ideas:     

• Listicle idea: X Movements that are geared towards protecting forests 
• Infographic idea: How many trees do we need to plant every year to reclaim depleting forest cover? 

• Video idea: A look at the most diverse forest ecosystems 
• Podcast idea: Is afforestation enough to avert climate change?  

Brand campaign that worked:   

This ad by Unilever shows us the fictional story of a tree that makes its way from the forest to the city because it realizes that it’s safer there. 

https://www.youtube.com/watch?v=K0Qa9DgVvVM 

World Water Day – 22 March 

This day aims to promote judicious use of water and to create awareness about its importance. 

Content marketing ideas:     

• Listicle idea: Innovative ideas to conserve water in your daily life  

• Infographic idea: X Easy ways to reuse waste water from your RO system 
• Video idea: How certain industries are extending the life cycle of water 
• Podcast idea: Can affordable desalination eradicate water shortage?  

Brand campaign that worked:   

This ad by M-seal shoes how the actions of a small boy to fix a leaking tap makes an impact on others and makes them rethink their own water consumption. 

https://www.youtube.com/watch?v=yQDrYkZ54Z4 

World Meteorological Day – 23 March 

This day marks the anniversary of the establishment of World Meteorological Day and its contribution towards ensuring the safety and well-being of society. 

Content marketing ideas:     

• Listicle idea: All you need to know about making a career as a meteorologist 
• Infographic idea: X Things that should be a part of a disaster management kit 
• Video idea: Do you know how weather forecasts are made? 
• Podcast idea: Encouraging and supporting the youth climate movement 

World Tuberculosis Day – 24 March 

This day aims to raise awareness about the global epidemic of tuberculosis (TB), and its prevention, treatment, and after-effects. 

Content marketing ideas:     

• Listicle idea: Dos and don’ts while recovering from TB 
• Infographic idea: Are you at risk of contracting TB? 

• Video idea: What are the different stages of TB? 
• Podcast idea: How do you differentiate between TB and COVID-19? 

Brand campaign that worked:   

This PSA ad featuring Amitabh Bachchan tells us that it’s important to take even a simple cough seriously if it has been going on for a while, because it could be one of the signs of the deadly TB. 

https://www.youtube.com/watch?v=znyXf_4hQC0 

International Day for the Right to the Truth concerning Gross Human Rights Violations and for the Dignity of Victims – 24 March 

Content marketing ideas:     

• Listicle idea: X Everyday items of torture you had no idea about 

• Infographic idea: Which countries have the most prisoners of war?  
• Video idea: X Torture practices that still haven’t been outlawed 
• Podcast idea: How can we balance justice with mercy? 

International Day of Remembrance of the Victims of Slavery and the Transatlantic Slave Trade – 25 March 

This day aims to increase awareness about the victims of brutal slavery and the dangers of prejudice and racism in today’s society. 

Content marketing ideas:     

• Listicle idea: Modern ways to honor those who fought against slavery 
• Infographic idea: X Famous descendants of slaves  
• Video idea: What constitutes modern slavery? 

• Podcast idea: Tracing the descendants of Indian slaves across the world 

International Day of Solidarity with Detained and Missing Staff Members – 25 March 

This day applauds the work of UN staff and peacekeepers, and commemorates those who lost their lives while working towards global peace. 

Content marketing ideas:     

• Listicle idea: Courses you can take if you wish to work at the UN 
• Infographic idea: What are the most dangerous zones for UN members to work in? 
• Video idea: What are the different branches of the UN? 
• Podcast idea: Steps to take for your safety when you are in a dangerous zone 

Earth Hour – 27 March 

Content marketing ideas:     

• Listicle idea: X Resolutions to take with your family this Earth Hour 
• Infographic idea: Here’s how the world has changed since the 1980s 
• Video idea: A look at earth from space during Earth Hour 

• Podcast idea: How does turning lights off for an hour help the planet? 

Brand campaign that worked:   

This official video by Earth Hour takes us around the world with people who explain why it is so impactful. 

https://www.youtube.com/watch?v=eOGWsOEE710 

Fun days:  

Pi Day – 14 March 

World Sleep Day – 19 March 

World Sparrow Day – 20 March 

World Storytelling Day – 20 March 

International Day of Happiness – 20 March 

World Poetry Day – 21 March 

World Theater Day – 21 March 

Content marketing ideas:     

• Listicle idea: X Works of powerful 20th century poetry 

• Infographic idea: How should you choose a bed for the best sleep? 
• Video idea: X Movies that will instantly put a smile on your face 
• Podcast idea: What is the best storytelling method? 

Festivals:  

International Yoga Festival – 1 March to 7 March 

Shivaratri – 11 March 

International Day of Nowruz – 21 March 

Holi – 28 March 

Gangaur – 29 March to 15 April 

Content marketing ideas:     

• Listicle idea: X Food ideas for Shivaratri 
• Infographic idea: X Yoga poses for beginners 
• Video idea: X ways to create eco-friendly rangoli at home 
• Podcast idea: Why and how is Nowruz celebrated? 

Birthdays: 

Justin Bieber – 1 March  

Mary Kom – 1 March  

Shahid Afridi – 1 March  

Dr Seuss – 2 March  

Jon Bon Jovi – 2 March  

Chris Martin – 2 March  

Daniel Craig – 2 March  

Tiger Shroff – 2 March  

Camila Cabello – 3 March  

Alexander Graham Bell – 3 March  

Shankar Mahadevan – 3 March  

Anupam Kher – 7 March  

Zakir Hussain – 9 March  

Carrie Underwood – 10 March  

Chuck Norris – 10 March  

Olivia Wilde – 10 March  

Shreya Ghoshal – 12 March  

Atif Aslam – 12 March  

Albert Einstein – 14 March  

Aamir Khan – 14 March  

Will.i.am – 15 March  

Eva Longoria – 15 March  

Alia Bhatt – 14 March  

Yo Yo Honey Singh – 15 March  

Abhay Deol – 15 March  

Alexander McQueen – 17 March  

Kalpana Chawla – 17 March  

Saina Nehwal – 17 March  

Adam Levine – 18 March  

Shashi Kapoor – 18 March  

Ronaldinho – 21 March  

Rani Mukherji – 21 March  

Shobana – 21 March  

Reese Witherspoon – 22 March  

Kangana Ranaut – 23 March  

Tommy Hilfiger – 24 March  

Elton John – 25 March  

Keira Knightley – 26 March  

Mariah Carey – 27 March  

Quentin Tarantino – 27 March  

Lady Gaga – 28 March  

Celine Dion – 30 March  

Vincent van Gogh – 30 March  

Johann Sebastian Bach – 31 March  

Content marketing ideas:     

• Listicle idea: X Fashion trends started by Alexander McQueen 
• Infographic idea: X Sports records broken by Ronaldinho 
• Video idea: X Performances by Alia Bhatt that are a must-watch 

• Podcast idea: How has Sir Elton John increased the visibility of LGBTQ+ people in the media? 

Relevant Links:

1. https://scatter.co.in/marketing-automation-to-harmonize-cx-journeys/
2. https://scatter.co.in/?p=10023&preview=true