Results clients have seen
CASE STUDY
IDFC
Delivering SEO Success with Blogs and Web Stories
CLIENT: IDFC
IDFC FIRST Bank is a new age Universal Bank in India built on the foundations of Ethical Banking, Digital Banking, and Social Good Banking. We are building a world class bank in India.
Client Goals
• Utilize the blog as a sales channel and increase visibility for search queries.
• Improve overall SEO performance and organic search rankings.
• Enhance user engagement and conversion rates through strategic content.
Challenges
• Increasing the volume while keeping up the quality of blog content to match user search intent and enhance rankings.
• Balancing evergreen content with topical content to maintain relevance and drive continuous traffic.
• To engage users in innovative ways and be present where the customer is.
OUR APPROACH
SEO and Keyword Strategy
Implemented a comprehensive keyword strategy to
identify high-intent searches and topical opportunities. Focused on both evergreen
content that compounds traffic over time and topical content that builds relevance.
Content Creation and Link Building
Created and optimized blogposts with a focus on increasing blog production threefold by 2023.
High Quality Content for Link Building
Implemented a robust cadence and churned out high quality content to support the link-building strategy to enhance domain authority and improve search engine rankings.
Web Stories
Introduced web stories in 2023 to the blog, leveraging Google Assistant and Google Discover to engage users with interactive and visually appealing content.
RESULTS
Scatter, a leading content marketing agency, developed a holistic strategy to address Order.co's challenges and meet their objectives
Increased Traffic and Engagement
- Clicks per article increased by 36% YoY
- Impressions per article increased by 40% YoY
- Leads increased by 176% YoY test
SEO Performance
Achieved a 103% YoY increase in Clicks and a 110% YoY increase in Impressions.
Blogs ranked for 6.2K organic keywords by June 2024
Web Stories Impact
Web stories drove 1.9M impressions and 76.7K clicks, with a CTR of 4.1% in the first 11 months.
CONCLUSION
By leveraging a strategic mix of SEO, keyword optimization, link building, and innovative
content formats like web stories, the blog successfully transformed into a powerful sales
channel.
This approach not only increased visibility and traffic but also significantly
improved user engagement and conversion rates, demonstrating the effectiveness of a well-
rounded content strategy. The proof of the pudding also lies in the fact that with the latest
2024 update in google algorithm, wile many blogs ended up losing between 70-90% of their
traffic, IDFC FinFirst blog weathered the algorithm update with an increase in some
categories.
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