1. Average time spent on a content piece

• The median time people spend on content piece is 37 seconds
• Skim-able content is something that is a reality with an average consumer.
• Having skim-able content is  not about deducting content information, rather about presenting it in a way where average consumer is able to perceive its full value
• Prime example – Digiday, The Verge & Medium who are incorporating elements to their User Interface to make the content Skim-able

Source : NewsCred

2. Indian Female consumers watch more video content than male consumers

• The statement is true.
• Interestingly, for YouTube and Facebook both, women are 30 percent more avid viewers than men on YouTube, and 37 percent on Facebook.
• Also, on mobile, Indian Women Consume 25% More Data Than Men on 4G
• The trend is not just India specific, Women-centric content in general is also increasing. Eg: Girliyapa, Sumukhi Suresh, Mallika Dua, et al.

Source: IMRB, Kantar & Culture Machine Study

3.  Average number of content pieces a consumer consumes before actually buying a product

• (15-20) 17 (Totalling to around 11 page worth of content)
• These consumers are on multiscreens (2-5 screens) daily while consuming the content
• 87% of customers think brands need to put more effort into providing a consistent experience
• Hence the need for a content strategy that has a proper demarcation of the elements i.e. Hero, Hub & Hygiene content

Source: Contently :ask-a-content-strategist-how-do-you-use-articles-to-influence-b2b-leads

4. Spot the wrong statement

• 64% of customers are more likely to buy a product online after watching a video about it.
• 87% of online marketers are currently using video content in their digital marketing strategies.
• 15% of all the time people spend online is dedicated to watching videos.
• Video ads now account for more than 35% of all ad spending online.

The correct fact is:

33% (1/3rd) of all the time people spend online is dedicated to watching videos

More facts that underline the growing video content space:

• 92% of mobile video consumers share videos with others
• More than a third of consumers trust video ads
• 80% of users can recall a video ad they viewed in the last 30 days
• Enjoyment of video advertising increases purchase intent by 97% and brand association by 139%

Source: Forbes: Video Marketing the future of content marketing

5.  Identify the brand

• X is a beverage brand that is known for their mission statement –
• To refresh the world
• To inspire moments of optimism and happiness
• To create value and make a difference
• They have realized that their marketing strategy that has worked well for them for decades needed to evolve and as such they are moving from “Creative Excellence” to “Content  Excellence”
• ID the brand for me.

Explanation

Coca Cola is not just opening happiness on the beverage front but has been radically redefining the content marketing space.

Watch this video to get a deeper understanding

6. Average content articles length for it to feature on the First page on Google Search

1900-2000 words.

Adding to that,

• Ideal Facebook post is 80 characters.
• Ideal Tweet is about 100 characters.
• Blog Post 1600 words
• Email Subject Line:  Under 40 characters.

Sources: Buffer

7. The most popular category of shared content by consumers

Sources: LinkedIn Content Marketing Study

8. Chances of buyers will buy a product if it is endorsed by people they trust

Sources: LinkedIn Content Marketing Study

9. Percentage of brands that do content curation outsource it

Sources: Curata: Curate content like a Boss

• 48% are curating from third party sources/ outsourcing their curation.
• Also, only 16% of marketers curate for their audience every day.
• And some best practices for Curation. Ideally, you’re looking for a topic that:
  • Has relatively low competition (i.e. it isn’t already widely covered)
  • Is of specific interest to your audience
  • Has generated sufficient content in the market for curation
• Check out IBM and their content curation strategy in this video