July 29, 2019

15 Content Marketing Opportunities for August 2019

August Content Marketing Ideas

August brings with it the festive spirit. This might explain the rush of optimism that powers you as you make plans to work towards achieving the milestones you set for yourself at the beginning of the year. But wait! Before you start filling your calendar, go through ours, for these topical events will help you polish your content marketing strategy.

1. Friendship’s Day – 4 Aug

Friendship Day Content Marketing Ideas

Content marketing ideas:

  • Listicle idea: Books that celebrate the joys of friendship
  • Infographic idea: Tips to meet people and make friends in a new city
  • Video idea: Line up these iconic movies on friendship for your next sleepover
  • Podcast idea: How to plan a successful tour with your friends

Brand campaigns that worked:

Mother Dairy shared this cute, instantly relatable GIF post that captures the relationship between best friends, and how they help each other get away with almost any situation, thanks to the ‘doodh ka dhula’ impression they have on each other’s parents:

Tag your 'Doodh Ka Dhula Dost' and wish them #HappyFriendshipDay!

Posted by Mother Dairy on Saturday, August 4, 2018


Godrej Appliances created a pun-tastic GIF post that connected the characteristics of friendship with the features of home appliances and products by personifying them:

#ContestAlert: There are always these four kinds of friends in every group; the cool one, the food hogger, the mom of the group and the health advisor! Tag #ThatOneFriend and wish them a #HappyFriendshipDay & win exciting prizes.

Posted by Godrej Appliances on Saturday, August 4, 2018

2. Hiroshima Day – 6 Aug

Hiroshima Day Content Marketing Ideas

Content marketing ideas:

  • Listicle idea: The most enriching cultural experiences in Hiroshima
  • Infographic idea: Effects of nuclear explosion on a city
  • Video idea: Here’s how Hiroshima rose from the ashes of a nuclear attack
  • Podcast idea: How nuclear weapons pose the ultimate threat to humanity

3. International Day of the World’s Indigenous Peoples – 9 Aug

International Day of the World's Indigenous People - Content Marketing Ideas

Content marketing ideas:

  • Listicle idea: Things to know about indigenous people
  • Infographic idea: Indigenous people: Their rights and challenges
  • Video idea: Crafting heritage: How works of indigenous artisans are being absorbed by the fashion industry
  • Podcast idea: Being indigenous in the 21st century

Brand campaign that worked:

‘Blink. And they’re gone.’ This campaign by photographer Jimmy Nelson showcases a series of photos taken by him of indigenous people and cultures across the world, compiled as a video with upbeat tribal music, with the frames changing at a pace in tune with the beats of the music. The video is part of a bigger 2019 campaign that raises awareness about indigenous peoples and their irreplaceable traditions:

4. International Youth Day – 12 Aug

International Youth Day Content Marketing Ideas

Content marketing ideas:

  • Article idea: How the youth can contribute to nation-building
  • Infographic idea: In Stats: Youth movements and environmental issues
  • Video idea: Achievers who proved that one is never too young to make it big
  • Podcast idea: Why do we celebrate International Youth Day?

Brand campaigns that worked:

Vodacom shared this video that uses spoken word poetry to present an empowering message to all youngsters: do not let your situation hold you from achieving your dreams. The video subtly creates a brand connect by mentioning how wider network connectivity has given everyone access to knowledge:

Titas Footwear creatively used this topical day to broaden its target pool by addressing the concerns of its target audience: middle-aged people. The poster celebrated youthfulness as a state of mind rather than an age factor and provided content that their TG could relate to:


5. Organ Donation Day – 13 Aug

Organ Donation Day - Content Marketing Ideas

Content marketing ideas:

  • Article idea: Everything you need to know about becoming a medical practitioner
  • Infographic idea: Types of organ donation
  • Video idea: How organ donation works
  • Podcast idea: Who can donate organs?

Brand campaigns that worked:

The Welsh Government released a series of 20- to 30-second videos featuring people of varying cultural and ethnic backgrounds to create awareness about the importance of talking to family and friends about one’s choice to donate organs, through their ‘Talk about organ donation’ campaign:


The Mexican Transplant Association created a poster that took an alternative to the ‘save someone’s life’ approach by giving it the perspective of ‘letting your organs continue to live’. The simple use of stock photos created a certain visual tension that helped get the point across:

6. Independence Day – 15 Aug

Independence Day Content Marketing Ideas

Content marketing ideas:

  • Article idea: History of economic growth in India since independence
  • Infographic idea: Countries that celebrate Independence Day on the same date
  • Video idea: Facts about the freedom struggle every Indian should know
  • Podcast idea: How countries celebrate Independence Day around the world

Brand campaigns that worked:

Bajaj took a unique route – a scenic road trip through the Himalayas – to create awareness about the amount of waste generated due to the plastic flags bought during Independence Day. The video shows a man who refuses to buy a flag, and continues on his ride through the mountains to reach the base where he finds used flags scattered on the ground. The video ends on an unexpectedly sweet note:

Tata Pravesh created the #IFeelSafe video to thank the bravehearts in our defence forces by sharing hand-written postcards and video messages from people across India expressing the sense of safety and security they felt in our homeland because of them.

7. World Photography Day – 19 Aug

World Photography Day - Content Marketing Ideas

Content marketing ideas:

  • Listicle idea: Digital Camera 101: Types and features
  • Infographic idea: Photography apps every shutterbug should know about
  • Video idea: Photography Masterclass: Special effects made easy
  • Podcast idea: What does it take to establish a successful career as a photographer?

Brand campaigns that worked:

Canon addressed the environmental issues and realities of life with a video showing an image that initially looked like a beautiful rural scene, but refocused to shows the signs of a drought-affected area. It ends with a message to shift one’s focus to capture issues that go unnoticed:


As we get closer to World Photography Day, it's time we #ShiftOurFocus and zoom into the little details that are often unnoticed. #WorldPhotographyDay

Posted by CANON India on Wednesday, August 15, 2018


Apple created its widely popular #ShotOnAniPhone campaign to encourage its consumers to share their best photographs captured on an iPhone. The campaign became one of the most trending hashtags on social media:

8. World Senior Citizen’s Day – 21 Aug

World Senior Citizen's Day Content Marketing Ideas

Content marketing ideas:

  • Listicle idea: Enjoyable activities and things to do for the elderly
  • Infographic idea: Foods that keep you healthy as you age
  • Video idea: Exercises that can help senior citizens stay active
  • Podcast idea: Countries with the best benefits for senior citizens

9. Women’s Equality Day – 26 Aug

Women's Equality Day - Content Marketing Ideas

Content marketing ideas:

  • Article idea: What the top companies for women have in common
  • Infographic idea: Countries with the highest and lowest gender gap
  • Video idea: Women rising: Female activists you should know about
  • Podcast idea: Greatest moments in the history of gender equality

Brand campaigns that worked:

H&M encouraged women to make bold and unconventional fashion choices and debunk stereotypes in this video that featured various personalities and moods of women:


Western Union shared an inspiring video featuring young girls from around the world, racing. The video encouraged them to not just aim towards becoming the first female to become a president or land on the moon, but to become the first person to achieve something:


10. International Day against Nuclear Tests – 29 Aug

Nuclear Tests Content Marketing Ideas

Content marketing ideas:

  • Article idea: Where can a career in nuclear science take you?
  • Infographic idea: Effects of nuclear testing
  • Video idea: Most terrifying nuclear tests conducted in recent times
  • Podcast idea: Why India tested nuclear weapons in 1998

11. National Sports Day – 29 Aug

National Sports Day Content Marketing Ideas

Content marketing ideas:

  • Listicle idea: 10 instances from Dhyan Chand’s life that will inspire you
  • Infographic idea: Quirky and unorthodox Olympic sports that actually exist
  • Video idea: Remembering Major Dhyan Chand, the hockey wizard who bagged 3 Olympic gold medals
  • Podcast idea: Alternative careers taken by sportspeople after retirement

Brand campaigns that worked:

Decathlon brought out some quirky, funny, awkward, and imperfect moments that are rarely captured when we talk about sports, and celebrated the moments that lead to achievements in the future in this motivating video:

Other Content Marketing Opportunities

11. World Breastfeeding Week – 1 to 7 Aug

Breastfeeding Week Content Marketing Ideas

Content marketing ideas:

  • Listicle idea: Foods to have and avoid during breastfeeding
  • Infographic idea: Ways in which breastfeeding benefits mother and baby
  • Video idea: Must-have breastfeeding products
  • Podcast idea: Advice for expecting mothers

Brand campaign that worked:

Nestle India gave a modern twist to the ‘it takes a village to raise a child’ proverb in its campaign celebrating Breastfeeding Week:


12. Sports & Events

British MotoGP Content Marketing Ideas

  • Nehru Trophy Snake Boat Race – 10 Aug
  • Madras Week – 20-27 Aug
  • Covelong Point Surf, Music & Yoga Festival – 23-25 Aug
  • British MotoGP – 23-25 Aug
  • US Open-Tennis – 26 Aug – 8 Sept

Content marketing ideas:

  • Listicle idea: Best places to learn surfing in India
  • Infographic idea: Best MotoGP riders of all time
  • Video idea: Places where you can experience the thrill of boat racing
  • Podcast idea: What is the significance of Madras Week?

13. Festival & Fun Days

World Cat Day Content Marketing Ideas

  • International Beer Day – 2 Aug
  • Nag Panchami – 5 Aug
  • World Cat Day – 8 Aug
  • Book Lovers Day – 9 Aug
  • Eid-ul-Adha – 11-12 Aug
  • International Left-Handers Day – 13 Aug
  • Rakshabandhan – 15 Aug
  • Parsi New Year – 17 Aug
  • Janmasthami – 24 Aug
  • International Dog Day – 26 Aug

Content marketing ideas:

  • Listicle idea: Gifting ideas to celebrate Rakshabandhan with your siblings
  • Infographic idea: Life lessons to learn from your feline friends
  • Video idea: Surprising facts about left-handed people
  • Podcast idea: Must read modern classics

14. Movie Releases

Angry Birds Content Marketing Ideas

  • The Good Maharaja – 1 Aug
  • Hobbs & Shaw – 2 Aug
  • Dora and the Lost City of Gold – 9 Aug
  • The Angry Birds Movie 2 – 14 Aug
  • Saaho – 15 Aug
  • Brahmastra Part 1 – 15 Aug
  • Mission Mangal – 15 Aug
  • Batla House 15 Aug

Content marketing ideas:

  • Listicle idea: Best movies that were inspired by real-life incidents
  • Infographic idea: The process of making an animation movie
  • Video idea: Career options in the VFX industry
  • Podcast idea: Do movie franchises and remakes do better than the originals?

15. Celebrity Birthdays

Thor Birthday Content Marketing Ideas

  • Jason Momoa – 1 Aug
  • Taapsee Pannu – 1 Aug
  • James Hetfield – 3 Aug
  • Sunil Chhetri – 3 Aug
  • Kishore Kumar – 4 Aug
  • Neil Armstrong – 5 Aug
  • M Night Shyamalan –6 Aug
  • Rabindranath Tagore – 7 Aug
  • Charlize Theron – 7 Aug
  • Anna Kendrick – 8 Aug
  • Antonio Banderas – 10 Aug
  • Chris Hemsworth – 11 Aug
  • Suniel Shetty – 11 Aug
  • Casey Affleck – 12 Aug
  • Alfred Hitchcock – 13 Aug
  • Steve Martin – 14 Aug
  • Mila Kunis – 14 Aug
  • Halle Berry – 14 Aug
  • Sunidhi Chauhan – 14 Aug
  • Jennifer Lawrence – 15 Aug
  • Ben Affleck – 15 Aug
  • Alejandro González Iñárritu – 15 Aug
  • Steve Carrell – 16 Aug
  • James Cameron – 16 Aug
  • Robert de Niro – 16 Aug
  • Sean Penn – 16 Aug
  • Saif Ali Khan – 16 Aug
  • Edward Norton – 17 Aug
  • Gulzar – 17 Aug
  • Matthew Perry – 17 Aug
  • Andrew Garfield – 20 Aug
  • Amy Adams – 20 Aug
  • Randeep Hooda – 20 Aug
  • Jack Black – 28 Aug
  • David Fincher – 28 Aug

Content marketing ideas:

  • Article idea: Extreme role preparation: Actors who underwent drastic changes for a character
  • Infographic idea: Unforgettable on-screen characters of Robert de Niro
  • Video idea: Twists & Turns: M Night Shyamalan’s most nail-biting movie moments
  • Podcast idea: Remembering Tagore: Best works of the literary master

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