August 2021 – Scatter Content Calendar
With Covid-19 cases dropping, states opening up economic activities, and the subsequent lifting of restrictions, it seems everything might go back to normal- with some caveats. But that also puts the focus on safe travel and timely vaccinations to prevent another wave of infection. August 2021 offers plenty of opportunities to connect with your audience, from fun days to festivals. So, whether you want to take a stand on vaccinations, put out uplifting content on Independence Day and International Youth Day, or offer up some entertainment for International Clown Week and International Friendship Day, don’t let these content marketing moments pass you by.
What’s new in August 2021?
World Test Championship 2021-23 to begin in August
Kicking off with the Pataudi trophy between England and India on 4 August, the World Test Championship 2021-23 will feature nine international teams playing against each other. This is the second edition of the ICC World Test Championship of Test Cricket.
Content marketing ideas:
- Listicle idea: What are the changes in the rules introduced in this tournament?
- Infographic idea: How is India placed against the other teams in the tournament?
- Video idea: Who are the best test cricketers in the world, and what makes them so special?
- Podcast idea: Can test cricket still hold its own with T20s and one-day matches?
Football season 2021-22
While some people might still be a little hungover from the Euro 2021, which ended in July, most fans will be looking forward to a new season. After a tight schedule last year, August will kick off the 2021-22 football season with domestic leagues, such as the English Premier League, La Liga, Bundesliga and more, along with the UEFA Super Cup 2021. The biggest highlight, however, will be seeing fans in the stadium once again.
Content marketing ideas:
- Listicle idea: Which are the best teams set to compete in the UEFA Super Cup 2021?
- Infographic idea: Who are the highest-earning footballers in the world?
- Video idea: The best moments from the UEFA Champions League over the years
- Podcast idea: How important is the physical presence of fans in sports matches?
Fixed days – Aug 2021
International Day of the World’s Indigenous Peoples – 9 August
From the rising voices in Hawaii about the impact of capitalism and tourism on their land to Native Americans protesting oil pipelines running through their native lands, light is being shed on the challenges that indigenous people across the world face. This day aims to highlight these challenges and work towards more sustainable solutions.
Content marketing ideas:
- Listicle idea: How can you combat systemic bias against indigenous people?
- Infographic idea: How are the indigenous peoples across the world linked?
- Video idea: How have indigenous people been portrayed in cinema?
- Podcast idea: Do indigenous people differ from those who live on the mainland biologically?
International Youth Day – 12 August
From Malala Yousafzai to Greta Thunberg, it’s the youth who have led the charge over the last few years- whether it’s rousing political discussions or impassioned speeches about the environment. On International Youth Day, we talk about these changemakers and the issues they are up against.
Content marketing ideas:
- Listicle idea: How will the upcoming population bust change the world?
- Infographic idea: What’s on the top of the priority list for Gen Z?
- Video idea: How should the education system change to keep up with young, inquisitive minds?
- Podcast idea: Why is it so hard to retain the optimism of our youth?
Organ Donation Day – 13 August
There has always been a gap in the number of patients who need life-saving organs and the number of people who donate them- but it has never been more apparent than during the pandemic. Fortunately, more people are becoming aware and pledging to donate their organs after death, reducing the dependency on inter-state transportation.
Content marketing ideas:
- Listicle idea: Here’s a list of the different organs that you can donate
- Infographic idea: What’s on your organ donor card?
- Video idea: Here’s why the first few minutes after a person’s death is so crucial for organ donation
- Podcast idea: What do different religions have to say about organ donation?
Brand campaign that worked:
This poignant video by Fortis Healthcare talks about how organ donation not only saves a life, but can also be a second lease for the loved ones of the deceased to maintain contact with them.
https://www.youtube.com/watch?v=Fr49z56RNyQ
Independence Day – 15 August
The Indian Independence Day is always a festive affair, with parades and pageants galore. On the occasion of the 75th Independence Day of India, let’s take a step back and think not only about what our country can do for us, but what we can do for our country.
Content marketing ideas:
- Listicle idea: The best historical books that chronicle the events of India’s independence
- Infographic idea: Global events that followed India’s Independence
- Video idea: What does independence mean to different people?
- Podcast idea: How are pre-independence protest techniques still relevant today?
Brand campaign that worked:
This ad by Ralco Tyres talks about how we should #FreeTheRoads from discrimination this Independence Day ad by taking the story of a transgender individual who is constantly misunderstood and ignored.
https://www.youtube.com/watch?v=RJdM2mvEFEs
World Humanitarian Day – 19 August
During 2020 and 2021, many international organizations and celebrities have come forward to pledge money to the public. However, very rarely do the people who work at ground level to provide aid to those in need get the recognition they deserve. This day celebrates humanitarian workers who have lost their lives in the course of their work and those who continue to provide life-saving support and protection to people most in need.
Content marketing ideas:
- Listicle idea: X humanitarian organizations in India and the causes they serve
- Infographic idea: A look at the humanitarian crises volunteers have managed to resolve
- Video idea: A day in the life of a humanitarian worker
- Podcast idea: How has the COVID-19 pandemic impacted humanitarian work?
World Photography Day – 19 August
Photography was an important medium to keep us connected with the outside world during the pandemic. On this day, we celebrate those who inspire a thousand emotions in us with a single picture.
Content marketing ideas:
- Listicle idea: X famous photos we all recognize, and the stories behind them
- Infographic idea: X must-haves for every photographer
- Video idea: X angles that work exceptionally well for photography
- Podcast idea: Photography in lockdown: Tips to take impactful images at home
Brand campaign that worked:
This ad by Sony India showcases their Alpha range alongside professional photographers who use this camera to capture some of the most striking images of nature in sharp focus.
https://www.youtube.com/watch?v=tpi0VCtmhzU
International Day of Remembrance and Tribute to the Victims of Terrorism – 21 August
Over the last decade, terrorism has become a global threat- whether it comes from foreign soil or within one’s own borders. It not only affects global peace and national security but has a significant impact on ordinary people who lose their friends and family. This day is marked to honor and support the victims and survivors of terrorism, and promotes and protects their human rights and fundamental freedoms.
Content marketing ideas:
- Listicle idea: X coping mechanisms you can use if you regularly face your triggers
- Infographic idea: Helplines you can contact in case of any terrorist activity around you
- Video idea: Documentaries that accurately depict life in terrorist camps
- Podcast idea: How can governments effectively come together to reduce the threat of terrorism?
International Day for the Remembrance of the Slave Trade and its Abolition – 23 August
Slavery may have been abolished centuries ago, but its aftereffects remain in the form of social and economic inequalities even today. From the Black Lives Matter movement to Taking a Knee, a spotlight has been put on the gross inequalities of life as a person of African descent across the world. This day aims to connect the history of the slave trade with the realities of today.
Content marketing ideas:
- Listicle idea: Poignant historical and their contributions to the fight against slavery
- Infographic idea: Historical moments that were defined by slavery
- Video idea: Modern slavery: What it is and who is subjected to it?
- Podcast idea: Why it’s still not time to forget and let go of slavery
International Day against Nuclear Tests – 29 August
With the possibility of a nuclear war threatening the human race, the need for nations to denuclearize is essential. This day is commemorated to further the objective of the total elimination of nuclear weapons.
Content marketing ideas:
- Listicle idea: What happens in a nuclear city?
- Infographic idea: Which countries have the greatest number of nuclear warheads?
- Video idea: What would happen if WWIII was fought with nuclear weapons?
- Podcast idea: How long would it take for all the nations in the world to completely eliminate their nuclear stockpile?
International Day of the Victims of Enforced Disappearances – 30 August
This day is commemorated to remember victims of enforced disappearances around the world, especially from vulnerable groups such as children or people with disabilities.
Content marketing ideas:
- Listicle idea: X signs to note if you suspect kidnapping or abduction
- Infographic idea: X groups that are most vulnerable to be kidnapped
- Video idea: Why is the first 48 hours of a disappearance crucial?
- Podcast idea: How can you overcome your PTSD if you were kidnapped in the past?
Other content marketing opportunities:
World Breastfeeding Week – 1-7 August
There has been a growing awareness and de-stigmatization of women’s bodies across the world. Breastfeeding, in particular, has become one of those activities that women have reclaimed in public spaces. This week aims to celebrate and promote the practice of breastfeeding.
Content marketing ideas:
- Listicle idea: What should first-time mothers know about breastfeeding?
- Infographic idea: X benefits of breastfeeding for your child
- Video idea: How do you know if your child is feeding properly?
- Podcast idea: Why is it important to normalize public breastfeeding?
Brand campaign that worked:
This video by the World Health Organization talks about what breastfeeding mothers can do if they have COVID-19 to keep their babies safe.
https://www.youtube.com/watch?v=OFGiy6t7k5E
Fun days – August 2021
International Clown Week – 1-7 August
International Friendship Day – 1 August
International Childfree Day – 1 August
International Clouded Leopard Day – 4 August
International Beer Day – 6 August
International Cat Day – 8 August
World Lion Day – 10 August
World Calligraphy Day – 11 August
World Elephant Day – 12 August
International Lefthanders Day – 13 August
International Orangutan Day – 19 August
International Bow Day – 19 August
World Mosquito Day – 20 August
World Honey Bee Day – 21 August
International Strange Music Day – 24 August
International Whale Shark Day – 30 August
Content marketing ideas:
- Listicle idea: X mosquito-borne diseases and how to prevent them
- Infographic idea: X types of clown makeup you can try for parties
- Video idea: What are the best elephant sanctuaries in India?
- Podcast idea: What should you do if you want to maintain friendships over time?
Festivals – August 2021
Parsi New Year – 16 August
Muharram/ Ashura – 19 August
Onam – 21 August
Raksha Bandhan – 22 August
Janmashtami – 30 August
Content marketing ideas:
- Listicle idea: How is Parsi New year celebrated throughout the world?
- Infographic idea: Alternative gifts for your siblings this Raksha Bandhan
- Video idea: Dishes that simply have to be part of your Onam sadya spread
- Podcast idea: What is the significance behind Muharram?
Birthdays – August 2021
Jason Momoa – 1 August
Taapsee Pannu – 1 August
James Hetfield – 3 August
Sunil Chhetri – 3 August
Kishore Kumar – 4 August
Neil Armstrong – 5 August
Kajol – 5 August
M Night Shyamalan –6 August
Rabindranath Tagore – 7 August
Charlize Theron – 7 August
Anna Kendrick – 9 August
Antonio Banderas – 10 August
Chris Hemsworth – 11 August
Suniel Shetty – 11 August
Casey Affleck – 12 August
Sara Ali Khan – 12 August
Vikram Sarabhai – 12 August
Alfred Hitchcock – 13 August
Sridevi – 13 August
Steve Martin – 14 August
Mila Kunis – 14 August
Halle Berry – 14 August
Sunidhi Chauhan – 14 August
Jennifer Lawrence – 15 August
Ben Affleck – 15 August
Alejandro González Iñárritu – 15 August
Steve Carrell – 16 August
James Cameron – 16 August
Robert de Niro – 16 August
Sean Penn – 16 August
Saif Ali Khan – 16 August
Edward Norton – 17 August
Gulzar – 17 August
Matthew Perry – 17 August
Satya Nadella – 19 August
Sudha Murthy – 19 August
Andrew Garfield – 20 August
Amy Adams – 20 August
Randeep Hooda – 20 August
Narayana Murthy – 20 August
Usain Bolt – 21 August
Rupert Grint – 24 August
Mother Teresa – 26 August
Jack Black – 28 August
David Fincher – 28 August
Cameron Diaz – 30 August