Blogging Skills 101: How Do I Get My Blog Noticed?
As of January 2020, there were over 600 million blogs online. If your blog is one of them, how would you ensure that it stands out among the countless conversations online? How would you achieve top-of-mind awareness (TOMA)? How would you make your blog more click-worthy?
Marketers have begun to realize the importance of creating an effective blog strategy for a successful content marketing campaign. Today, 86% of companies produce blog content as against other content formats. Large international companies like Salesforce are now Indianizing their blog to appeal to audiences here in India – as are several other companies like HDFC Bank, Tata AIG, Ford, and many more.
The top bloggers in India earn up to US$ 60,000 yearly, and more bloggers are making a comfortable living off blogging. If you’re interested in making a career of it, bear in mind that developing and mastering any skill takes time and requires immense dedication.
Writing is no different. Remember the 10,000-hour practice rule from the book Outliers? To excel as a blogger, you must make writing a habit. The more you practice, the more you will realize which aspects of writing you need to improve, thus helping you evolve creatively as a writer and blogger.
Here are some tips that can help you write great web content:
1. Read, read, and read some more
To be a successful blogger, it is essential that you read like your job depends on it. Set time aside to read different blogs, books, journals, and informative websites. This will expose you to various styles of both writing and blogging, and can help you tell good content from bad. Reading voraciously also challenges your thought process. What’s more, it will give you greater insight into why the best bloggers are the best.
2. Make your blog your own
There are millions of blogs on the internet. What does your blog have that others don’t? The answer is you. The foremost thing to work on is developing your own blogging style. The internet is brimming with information. What brings a reader to your page is your way of delivering that information. So, work on developing a unique style that sets you apart from other bloggers. Give readers something they won’t find on any other page of any other website. A unique style will also make you better qualified for specific content marketing projects.
3. Brush up on the basics
The rules of language and grammar form the foundation of any piece of content. More than half your job is done once you internalize these rules. Make time to read good books on the basics of English grammar or guides on how to avoid grammatical errors while writing. Doing so also prevents distortion of information and makes it easier for your readers to understand you. Read more about the quality checks your content must pass.
4. Keep it conversational
An excellent blog always has a human touch. Avoid writing blog posts as if they are just another piece of content. The trick to great blogging is to make your posts relatable. Talk to your reader – show them that you understand them – and make the blog about them rather than about material things. Readers are more likely to come back to your blog if they feel a connection to it. Go here to learn more about how to create engaging content for your readers.
5. Filter your content
Try and omit parts from your blog that that do not add value. Avoid unnecessary or overcomplicated words or sentences, and keep the piece concise and easy to understand. Another thing you should avoid when blogging is writing verbose posts or trying to say too much in a single post.
6. Keep the reader in mind
Try to predict your audience’s experiences while they read your blog. Avoid saying things that they would not value. Address their problems, offer solutions, educate them, and be empathetic. Writing content that your audience wants to read is an essential part of effective content marketing. Also, get the tonality right. Try to be conversational, warm, and friendly. Avoid looking down on the consumer or being overly preachy.
7. Finally, get your blog reviewed
On completing a blog post, ask a colleague or friend to review it from a customer’s perspective. A fresh pair of eyes can spot any issues in tonality, grammar, and language that you might have missed. This will help you refine the post and make it more reader-friendly. Such a fresh perspective can also provide insights on whether the piece has come together as you envisaged.
These are some ways to work on your blogging skills and make your blog stand out. If you have more tips to share on blogging or content marketing, write to us at [email protected]. We shall be happy to incorporate your ideas when we update this blog next.