Riding high on the explosion of smartphones and cheap internet services, the Indian population is rapidly moving towards digital platforms. And it’s not confined to metros and Tier I cities any more; the craze for the internet has gripped Tier II and Tier III cities as well. With over 30 languages and 1600 dialects, a.....

There’s no better feeling than finding just what you’re looking for, when you’re looking for it. In this digital age, customers have it easy by consulting their smartphones and other devices to find something in a jiffy. Whether it’s a quick recipe for a sudden craving or a restaurant that will deliver a meal at.....

Dumped! Another random email bites the dust, and gets moved to trash. There are numerous instances when people do this. As a content marketer, have you ever pondered why your customer deleted that email or simply ignored it? Well, we have an answer. One of the prime reasons is that your email failed to strike.....

Emotions drive conversations. No two ways about it. If the content in your conversation conveys humor, thrill, or any other sensation that can trigger emotions in an individual, it is likely to be shared widely. And shareability is the first step towards making any content go viral. Though there’s no one way of producing viral.....

We all know that social media offers a new-age marketing platform and plenty of tools in reaching one’s target audience. Ephemeral content and live streaming are two such tools that instantly connect with the audience. They can have either a long-term or a short-term impact, as per the marketing needs of your brand. In this.....

Customer Success, as the name suggests, is more than selling the product or service to the client. It is about persuading them to believe that the product or service being offered is the apt solution to their problem and adding value to their business. Customer Success is about building a relationship with the customer and.....

There is a reason for a fundamental shift in approach in digital marketing – from brand-centric to consumer-centric. The advantages are too many to ignore! An online customer is spoilt for choice when they go online and try to zero in on a company to enter into business with. Customers of today are far more aware,.....