Aerial photography was first introduced strictly for military purposes, but as time passed, aerial photography has made its way into different fields. If you are at a cricket watch or even a wedding, you will spot at least one drone covering the event. Drones have now become a crucial element even when it comes to.....

Virtual Reality has the power to revolutionise all industries. A recent study on industry trend concluded that the market value of virtual and augmented reality technologies would be a whopping $15.6 billion by the year 2020. It has also been projected to hit $215 billion by the year 2021! VR is coming, and it is.....

We’ve comfortably stepped into the era where messaging is the de-facto way of communicating, and direct and latent AI integrations are becoming more common than we think. And chatbots are the perfect example of a combination of the two. When we think of AI technology, we often think of a more in-depth, macro and micro.....

The charm of video content has always lured Indians. Whether it was the nation collectively pausing life to watch Mahabharat on TV every Sunday morning or clocking in 67 minutes watching videos on handheld devices today. The rise in its popularity has made videos the strongest ammo in every marketing strategy mix. And this upward.....

Did you know that 55% of visitors spend less than 15 seconds on your website? This means that most visitors barely absorb the content present on your landing pages. As we advance into the digital world, merely ensuring that users land on your website is not a useful metric when it comes to conversion any more......

With more than 1.9 billion unique users, YouTube is one of the largest search engines after Google. On average, 300 videos are uploaded on YouTube every minute! This makes it one of the most widely-used digital platforms to boost brand visibility. There is a lot of hard work that goes into making a good-quality YouTube.....

Does content marketing drive results? Yes! Is mapping the user journey critical? Also, yes! Any marketer worth his salt knows that both content marketing and mapping the user journey are essential ingredients for creating a stellar marketing strategy, but combining the two isn’t as easy as making a quick PB&J sandwich. The challenge lies in.....