Press releases can help brands in various ways – from branding to announcing a merger or even to publish feats that a business has achieved. Publishing these releases can boost your business. Add the digital space to this mix, and you can maximise the benefits you will reap. The best part is that there are.....

As a marketing professional, there is perhaps no better place to learn about the latest news in the industry than through newsletters. Quality content combined with a fresh fluid voice makes a newsletter both, easy and interesting to read. It comes as no surprise then, that newsletters are one of the most effective marketing tools......

It must come as no surprise that social media has taken the world of business and marketing through a whirlwind of digitalisation and disruption. 75 per cent of marketing done by start-ups and corporations is purely digital, and of that, Instagram marketing holds the top slot. Not only are there 3.48 billion social media users in 2019, but there.....

As a brand thriving to pave its way into the market, the first goal is to set yourself apart from competitors. One of the best ways to do so is by building a fruitful relationship with influencers, who often have a large hold over audiences in their niche. It is an industry that is growing.....

Ever purchased a product or a service solely because someone you knew suggested it? You’re not alone. Ninety-two per cent of customers trust earned media, such as customer referrals and reviews, over other advertising forms. What does this translate to for brands? Significantly lower marketing and advertising cost, as they enjoy high and continued returns without pumping in.....

Research has proven time and again that retaining customers is crucial for a business. Numerous studies have shown that it is as much as five times cheaper to retain a customer than to create a new one. In addition to that, existing customers are more likely to purchase more and try out new products than new customers. But.....

Businesses are continually evolving their key performance indicators (KPIs). And as digital marketing establishes its prominence, this picture keeps changing. Although marketing channels grow and multiply, the primary objective of most marketing campaigns remains the same, that is, generating leads. The early form of Lead Scoring Leads are usually categorised into three categories – Hot,.....