As you’re scrolling through Instagram, you spot just the right influencer for your brand. Excited, you get up to go tell your senior colleague. But then you stop in your tracks. Your brand is still hazy about how well their last influencer marketing campaign worked. How will you get them convinced about another one without.....

With social media becoming all-pervasive in our lives, it is natural for us to look towards our favourite Instagram and YouTube ‘influencers’ for reviews of new products or experiences. 71% of marketers believe that these social media celebrities are great for their business. That is probably thanks to 70% of teens who trust them over traditional celebrities and brand.....

‘You’ve got mail!’ may not elicit the same response it did before social media took over, but it still holds a critical spot in every brand’s marketing and communication strategy.  From serving the purpose of relationship building to lead generation, here are some emails every brand must send if they wish to forge better relationships.....

Choosing to market your wares on Instagram is a no-brainer. Engagement rates registered on the platform are 15 times greater than on Facebook and 20 times greater than on Twitter. But marketing is only half the battle. You also need to learn from your efforts as you go. And learning from Instagram-based marketing efforts should.....

Picture this familiar scenario: You are in office and have just made a to-do list, hoping to finish your work on time – and efficiently, at that. Before you know it, however, you’re sucked into the recesses of the internet, reading up on the dog in California that patiently waited for its family to turn.....

Content is no more just king; it is the kingdom. And 2019 will blur the line between marketing and content marketing. The latter has been evolving rapidly. This time last year, it was predicted that videos would become even more important. Live video was also expected to take off. Another trend that brands were bullish.....

As 2018 comes to an end, let’s take a look at some of the most impactful perspectives that emerged from the content marketing thought leaders— (Source) (Source) (Source) (Source) (Source) (Source) (Source) (Source) We, at Scatter, dedicate ourselves to creating good quality content. To know more about us, please visit our website.