14 Content marketing ideas for January 2018
7 min read
January is like the Monday morning after an epic weekend. It is a time when people gear up for an action-packed year ahead. The onset of the year is the perfect time for marketers to ace their content marketing game and set a benchmark for themselves. It’s going to be an eventful month, and there.....
5 Marketing terms every content writer needs to know
3 min read
Did you know that companies with blogs have 55% more visitors on their website? More and more brands are adopting content marketing now, which is a very good news for content creators= from bloggers to freelancer writers. Correction – It’s good news for content creators who are prepared to make the best of this opportunity......
Content marketing: Branded content opportunities: Dec 2017
6 min read
December is buzzing with excitement and enthusiasm, offering ample content marketing opportunities for brands like yours to indulge in the trending and hottest conversations. Here are some content pegs to help you make a powerful and impactful finale to the year and kick-start the new one with a bang! 1. World AIDS Day, 1st December.....
5 Quality checks that your content needs to pass
1 min read
“It’s not how we make mistakes, but how we correct them that defines us.” – Rachel Wolchin And remember that nothing impresses an editor better than an error-free piece of writing. So, here are some basic checks you should put your content through before you send it out: 1. Grammar Check Ask the client/employer.....
Pro tips for writing great infographics
3 min read
Why infographics? Visuals are known to improve learning and retention by 400% 37% of marketers say that visual content is the most important form of content for their business Visuals make content 40 times more shareable 84% who’ve used infographics consider the medium effective Infographic production increases by 1% every day These numbers clearly show that visual.....
Why you need a non-branded content platform
2 min read
Consumers want information and not the promotion. More than 615 million devices are using Adblock now, with India being the largest user. People want their questions answered rather than lose it in the sales pitch. This is the sweet realisation that’s inspiring more and more CMOs to try content marketing. But an audience so averse.....
How to make your panel discussion successful
4 min read
Panel Discussions are an important part of a conference and delegates look forward to listening to, and interacting with the panellists. The content has to be good; the panellists should be a diverse mix (not motley crew!) of highly experienced, knowledgeable and senior people from the industry. They must be experts on the topic and.....