“Oh, content marketing? Is it like PR [public relations]… or maybe advertising?!” Content marketing is an upcoming field, so we don’t blame you if you’ve fallen prey to this line of thought. But times change. And you should too. First, what is content marketing? “Content marketing is a strategic marketing approach focused on creating and distributing valuable,.....

Technology is supposed to make things easier. But has it? In the world of marketing, it has made the personal collide with the professional as work drafts and official messages have escaped from the realm of email and taken over social media platforms like WhatsApp. ‘No more!’ we said and developed a method to combat.....

You expect a content piece to move through the creation process in a linear way from ideation to publishing. But it actually meanders across time, broken conversations and multiple touchpoints. However, with the Workflow Management System, content creation and management can look more like it does in the first GIF. This platform has been designed.....

What allows one company to gain an edge over another? Better utilisation of time. With the proliferation of technology, that is exactly what automation has helped businesses do. When human effort is no longer required to do work that software programs can perform, more effort can be directed towards ideation and innovation, which machines are.....

The Workflow Management System (WMS) is our answer to your content-related problems. It makes all participants part of the end-to-end content creation– content planning, resource allocation, content recommendation and creation, content review, feedback implementation and invoicing. Since time is of the essence (as also money!), it ensures simultaneous actions by all people involved. And it does not take.....

As a content marketer, you spend the whole year constantly catering to customers’ needs. But a few times during that year you find an opportunity for self-improvement in the form of a marketing conference. Are you really willing to let it go? (Hint: the answer should be no.) Which is why we have chosen to.....

The significance of content in today’s world cannot be emphasised enough. With the advent of several platforms, particularly digital and social media, it is content that now rules the roost when it comes to effective communication, considering how 78% of customers tend to trust brands that create tailored content. Since consumers’ reactions are being generated.....