Moving B2B content marketing from Meh to WOW!
3 min read
B2B content marketing isn’t as challenging as you think. It has been proven time and again, by brands such as Microsoft, IBM, GE, Deloitte and others, that B2B content marketing empowers organisations to solve real business problems. Whether it is generating brand awareness, engaging with existing users, making hype around a new product launch or creating a shift.....
Diwali Facebook Video Campaigns – 2017
6 min read
Who would afford to miss out on the Diwali festive season? Every organization (read: marketing department) eagerly awaits for this mega festival to arrive. Its a bumper opportunity for them to launch products, offer discounts and do what not to ensure the sales bells rung the loudest. In today’s era a vital weapon for marketing.....
10 Free WordPress plugins for small businesses
4 min read
WordPress is a lot more than just a blogging platform. It is a fully customizable Content Management System (CMS) that can power anything from a basic business blog to a full-fledged e-commerce site. You just need to use the right plugins. So, if you’re using WordPress for a small e-commerce business, here are 10 free WordPress.....
Guide to writing responsive web content
2 min read
15 seconds that’s it! That’s all you get to prove that your content holds value for your audience. It’s fair because every web page is treated equal (unless you work for Google). Writing responsive web content requires you to know your reader well. Note that the users don’t come to read your content they are usually.....
3 Steps to building engaging content through the storytelling model
2 min read
Great storytellers like J.K Rowling and Steven Spielberg engage the human brain with their storytelling models, taking their audience on an unpredictable ride. It’s a space that most marketers are trying to tap into as well. Marketing professionals and creative founders across the world today realise that selling products and services through storytelling is far.....
13 Content marketing ideas for November
7 min read
Diwali isn’t the end of the year for content marketing. There are a lot more real and relevant conversations left to have with your audience, even before New Year fever begins. When there is both a chill and a festive buzz in the air, you know November is here. Even as the temperature drops, your readers’.....
4 Reasons to offer a free eBook on your brand’s website
2 min read
Offering free eBooks to website visitors has long been a popular marketing strategy among all kinds of businesses. An eBook is easy to create, shares lots of valuable information, and makes for a great read. But that’s just for the consumer. What’s in it for your brand? Here are 4 things sharing free eBooks with.....