Content marketing is one of those industries where you’re often required to work with professionals from fields different from yours. And one of the more jargon-filled of these complementary fields is design. Moreover, under the umbrella of ‘visuals’, design also happens to be rapidly catching on with consumers online. For instance, articles supported by images.....

By 2023, a whopping 75% of mobile traffic will consist of video. Apart from all of us needing bigger data plans in five years, this also means that more and more consumers will actively seek video content. A study by Dr James McQuivey shows that just a minute of video is comparable to 1.8 million words or about 3600.....

Before you sit down to measure the success of your content marketing strategy, you first need to define your goal. It can be anything from spreading brand awareness to driving conversations around the brand to actual sales. Only when the goal has been outlined can you realistically attempt to gauge the success of your content.....

Last year, booking.com parted ways with its ad agency, deciding to set up an in-house communications agency instead. Earlier this year, consumer goods giant P&G decided to slash agency and production costs by nearly $400 million, a cost-cutting exercise that’s been underway since 2014. At a time like this, it is best for content and creative agencies to.....

It takes just 0.05 seconds for a user to form an opinion about a website. And 94% of that opinion is influenced by design. Surely, content that engages consumers must be built on an assured formula of success? Well, that’s the thing. The method behind the madness is not a new-age marketing innovation. It involves some simple psychological.....

In her 2011 article for Adweek, Megan O’Neill began with a very pertinent observation: ‘Viral video’ is one of those buzzwords that gets thrown around a lot but nobody is really sure what it means. It has been seven years since then, but somehow it seems like brands in India are still grappling with the concept of viral.....

Did you know that, worldwide, Facebook averages 8 billion video views a day? It just goes to show that video content is one of the most potent marketing tools for a brand, as it is accessed by audiences across the spectrum – economic, social, and geographical. But while technology makes this possible, do not forget the scale.....