At Scatter, we’ve been conducting our content marketing workshop for the past three years. Several dozen B2C and B2B marketing teams from the country’s largest brands have participated in and benefited from these successful workshops. Let’s take a closer look at what our customers get out of them. What does the Scatter content marketing workshop.....

According to the 2017 benchmarks and trends report from Content Marketing Institute and MarketingProfs, 60% of B2B marketers who followed the trends, found their content marketing strategies to be more effective than in the previous year. Around 34% of the marketers found their content marketing to be more effective in 2016 as compared to 30%.....

When choosing to start a career in freelancing, it’s obvious to think that the first step is to get online. Of course, a website that gets high traffic can be a good way of selling content and finding new clients. However, it may not be as essential as some people think. To explore this idea.....

There isn’t as much job security as there used to be, so more people are looking into self-employment opportunities. One of the most reliable options is freelance writing, especially since content marketing is now a significant trend. However, the field is also highly competitive which means only writers with effective strategies will be successful. This.....

It happens to everyone at some point. You’ve been churning out idea after idea. But suddenly you get stuck. There can be many reasons for this. Maybe you’re unable to come up with anything different than what you’ve done before. Or perhaps, in an attempt to start creating something completely different, you’ve confused yourself about.....

Social media marketing is something most brands feel they need to get involved in. However, getting things right on social media isn’t always as straightforward as some brands believe. This article explores some of the common mistakes that brands continue to make. Avoid these mistakes to ensure your brand gets things right. 1. Lack of.....

Video content marketing works. And there are a growing number of studies to prove it. But put that aside for a second. Think of it this way. At the end of a long day, when you’re foraging the net for entertainment, do you pick a written piece or a video? There you are. Now let’s.....