LinkedIn is a useful social media platform, especially from a business angle. It is indeed different from other platforms such as Facebook and Twitter, LinkedIn is an excellent option for those looking to be an influencer. Let’s explore the subject further by detailing some things that need to be done if you wish to become.....

Most brands now appreciate the power of content marketing, but there is a particular science to getting it right. As most people know, being a good writer is not enough for a successful content marketing strategy. Therefore, this article looks at some considerations for Google and SEO in your approach. 1. Be aware of what.....

Over the last 8 years, Instagram has become one of the most popular social media platforms. It boasts around 800+ million active users around the world, out of which more than 43 million users are from India. This has made the photo-sharing app a huge marketing platform for brands. In social media giant’s co-founder Mike.....

Klout is used to measure and assign a numerical score to your digital influence. The Klout score is assigned between 1 and 100, after analysing social media profiles. It has had its fair share of criticism, with one section even terming it as ‘socially evil‘. But with time, it has received widespread acceptance and is.....

“A photograph speaks a thousand words.” This old Chinese proverb holds tremendous significance even in today’s world, especially if you are a blogger. As capturing the attention of the audience is becoming tougher with every passing day, mere texts fall flat to grab the eyeballs of the readers. What comes to the rescue is photographs......

Did you know that tweets from brands coupled with tweets from a social media influencer increase the purchase intent of the audiences by 7.2x? A social media influencer is someone who has established credibility in a specific industry (fashion, technology, food, etc.) on social media, has access to a large audience, and can persuade others.....

A major portion of the current generation uses internet as their source of information. As per estimations, around 51% of the world population constitutes the internet user base. Majority of this internet user base are students and working professionals who are hugely dependent on information provided by internet to create papers and presentations. So, it.....