15 seconds that’s it! That’s all you get to prove that your content holds value for your audience. It’s fair because every web page is treated equal (unless you work for Google). Writing responsive web content requires you to know your reader well. Note that the users don’t come to read your content they are usually.....

Great storytellers like J.K Rowling and Steven Spielberg engage the human brain with their storytelling models, taking their audience on an unpredictable ride. It’s a space that most marketers are trying to tap into as well. Marketing professionals and creative founders across the world today realise that selling products and services through storytelling is far.....

Diwali isn’t the end of the year for content marketing. There are a lot more real and relevant conversations left to have with your audience, even before New Year fever begins. When there is both a chill and a festive buzz in the air, you know November is here. Even as the temperature drops, your readers’.....

Offering free eBooks to website visitors has long been a popular marketing strategy among all kinds of businesses. An eBook is easy to create, shares lots of valuable information, and makes for a great read. But that’s just for the consumer. What’s in it for your brand? Here are 4 things sharing free eBooks with.....

CMW 2017 was all about the future and the shape content is likely to take. Joe Pulizzi kicked off the mega content marketing event by exhorting the attendees to unlearn the marketing they knew. Shafqat Islam of Newscred made a point about the amount of money being ‘wasted’ on advertising. Linda Boff from GE delivered.....

Website owners often face a dilemma when trying to decide how to promote their sites best online. An attractive option is Google AdWords, a pay-per-click advertising network that allows advertisers to bid on target keywords in their ads. The more popular a keyword, the more expensive it will be to bid on. These ads are.....

October is one of the most vibrant months of the year. It’s about welcoming winter and the most awaited festivals. It’s the season of changing colours, family, togetherness and celebration. October is also about Breast Cancer Awareness, the International Day of the girl child, the world savings day and the Pushkar fair. Above all, October is.....