With more than 152 million[1] blogs on the internet, visitors are starting to feel inundated with information. Therefore, as a marketer, the challenge is to create impactful content that can cut through the clutter. And to do so, it is important that your blog stands out in a way that grabs your reader’s attention so.....

Did you know that there are over 200 million monthly active users on Pinterest? Pinterest is a popular social platform that helps users find inspiration and discover endless ideas related to various content like food, travel, home improvement and lots more. For brands, Pinterest is a great platform to reach out to a niche audience.....

In my last blog post titled ‘Great Examples of Engaging Content’ I gave the example of Coke using personalised content, and signed off with the statement: This is the age of mass personalisation. In this post, I want to elaborate on personalisation and customisation of content. A 2016 Demand Metric study found that 80 percent.....

When you’re a freelance writer, it can be tough to start every new piece of content from scratch. The smarter way to go about it is to come up with a formula for yourself to continue to write strong content. In the initial stages, however, it can take a significant amount of trial and error to.....

Since most digital marketers focus only on search engine optimization to boost website engagement and ranking, the importance of publishing content off the website is often ignored. But, brands like yours can benefit tremendously from off-site content, especially guest blogs. If done right, publishing guest posts is an extremely effective way to drive referral traffic to.....

In today’s scenario, where digital content is flourishing rapidly, no content marketing strategy is complete without proper blog engagement. According to HubSpot, 53 percent of marketers say that blog content creation is their top inbound marketing. But with millions of blogs going live every day, the chances of every blog piece getting noticed are lower.....

Brands want to become publishers and producers of content. Marketers have finally acknowledged that good content is the way to a consumer’s heart; it is essential to drive audience engagement and conversations. Keeping content consumers ‘engaged’ means a couple of things. There are presentation aspects to be considered. The content should be interesting, meaning it.....