‘Listen to what the other person is saying and it will help you communicate better’ is perhaps something that we are encouraged to do in our everyday life. This same piece of useful advice can be put to use in content marketing as well. It is imperative that you know your audiences well so you.....

Check out the PDF version of our content marketing calendar HERE or view it below: October 2016- Editorial Calendar from Scatter from Spiral Content Solutions Private Limited

What are the brands doing right now: They are resorting to all sorts of tactics to make sure they are heard and seen, (and in some cases, even felt) which is not exactly a bad thing. Then where are they going wrong? It is when they start excessively promoting themselves, that they lose out on.....

Check out the PDF version of our content marketing calendar HERE or view it below: September 2016- Editorial Calendar from Scatter from Spiral Content Solutions Private Limited

This is the second and concluding part of the Jeff Bullas interview. If you have not yet read the first part, please do so here. Scatter: Alright. You spoke a little bit about you know the technology, the humanizing bit. Where do you see automation or technology in content generation? You’ve got trends like cognitive......

Consumers have binary vision when it comes to ‘content’ and ‘advertisements.’ It is either content or an ad. Period! And this is across all mediums and platforms. They value content depending on the uniform it parades in. For example: Let’s say a consumer sees a piece of content i.e. “How much should you insure yourself.....

After we ran the Joe Pulizzi interview, we quickly wrote to Jeff and asked if we could pick his brains, first hand, on the digital and social marketing space. We wanted a “Power Talk” with Jeff Bullas! He was kind enough to offer us an entire hour on a Skype call. Jeff dwelt a lot.....