Over the past few years, Twitter has grown to become one of the most useful and powerful media to get one’s voice heard. It also poses an excellent content marketing opportunity for experts to influence and shape opinions. A Twitter influencer has a huge role to play in creating or adding to the buzz around.....

Being a successful freelance writer in the age of content marketing involves more effort than ever before. It’s essential to produce the highest quality of work to ensure that your clients value your skill and come back for more. While the art of writing takes time and practice to develop, some simple tips can help.....

A large part of content marketing involves regularly measuring the performance of your posts. But, evaluating your tweet’s performance is extremely convenient. The “tweets” tab at the top of your “analytics” dashboard gives you all the information about the response received by your tweets. This can be leveraged to improve your social media marketing strategy.....

Creating an effective inbound marketing campaign that attracts and engages the audience requires your content marketing efforts to stand out, tell a story and resonate with the consumers. Did you know that 4 times as many consumers would prefer to watch a video about a product than reading about it?[1] Which means if done right,.....

Creating branded content? In today’s scenario, every marketer aims to create consumer-centric content. While traditional marketing approaches generally glorified a particular brand, product, or service, new-age strategies focus on making consumers’ lives easier. And this is exactly what creating branded content helps you achieve. Branded content is a marketing practice that helps brands grab attention.....

Writer’s block can be the worst nightmare for a creative writer. Your mind might be brimming with ideas, but words just won’t cooperate. Or you simply can’t find the inspiration to bring those thoughts alive. Worry not. This happens to every writer, big or small. If you too have been struggling with writer’s block, here.....

Content marketing has become a major buzzword in internet business circles over the past few years. Some consider it to be a radically new technique, while others claim that it’s just an interesting spin on the traditional marketing approach. Either way, the success or failure of a content marketing initiative is always dictated by the.....