Apr 2018

Best ways to boost engagement on your company blog

Group of young people holding a meeting with books and laptop open on the table, with some soft drinks - Scatter - Boosting blog engagement
In today’s scenario, where digital content is flourishing rapidly, no content marketing strategy is complete without proper blog engagement. According to HubSpot, 53 percent of marketers say that blog content creation is their top inbound marketing. But with millions of blogs going live every day, the chances of every blog piece getting noticed are lower.....
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Apr 2018

Great content marketing examples for audience engagement Vol. I

Audience engagement - advertisement from HP studio on "The Wolf" and the LEGO Batman advertisement - Scatter
Brands want to become publishers and producers of content. Marketers have finally acknowledged that good content is the way to a consumer’s heart; it is essential to drive audience engagement and conversations. Keeping content consumers ‘engaged’ means a couple of things. There are presentation aspects to be considered. The content should be interesting, meaning it.....
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Apr 2018

The essentials of content marketing for businesses

Back view of a businessman drawing a sketch on wall - Content Marketing - Essentials - Scatter
Businesses that are just starting out often don’t have a lot of capital to spend on multiple marketing campaigns. So, with limited resources, the real challenge is to draft a strategy that’s both effective and affordable. In today’s scenario, content marketing is the most viable strategy for small businesses essentials, like getting more leads by.....
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Content marketing opportunities for April 2018

APRIL letters hanging on threads - Content Marketing Ideas April - Scatter
Light-hearted humour, practical jokes, and clever pranks… what an action-packed start to April! Apart from the legendary April Fools’ Day, the month is also known for welcoming the financial year. Temperatures have begun to rise, and your audience is cheerful and excited. This is a time for fresh beginnings. And your brand has the chance.....
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Mar 2018

Content marketing: A guide to promote your online business

Back view of a business woman standing and stretching her arms while looking at skyscrapers- Content marketing Practices - Small Business Success - Scatter - Influencer Marketing
If you promote your business online, you have probably utilised some form of content marketing, without even realising it. Your website, company blog and social media pages leverage content to interact with your audience. A huge amount of content is created every day, and consumers have endless options to access the same content. While search.....
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Mar 2018

How content marketing has evolved in the last decade

Person working on open laptop with the screen mentioning CONTENT MARKETING - Content marketing evolution - Small Business Success - Scatter - Influencer Marketing
For years marketers have been pushing messages to consumers through commercials at sporting events, ads on TV, radio, outdoor and print. The communication was always one way, and product focused. When the Internet and mobile phone arrived, people had a way to instantly communicate with each other. And with the advent of instant messaging apps.....
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Mar 2018

Awesome tips to become a successful Twitter influencer

Becoming a Twitter Inflencer - A young couple taking a picture of food on the table using their phones - Scatter
Over the past few years, Twitter has grown to become one of the most useful and powerful media to get one’s voice heard. It also poses an excellent content marketing opportunity for experts to influence and shape opinions. A Twitter influencer has a huge role to play in creating or adding to the buzz around.....
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