Print publications once depended heavily on advertising revenues. Before the noughties, there were lots of advertisements appearing in magazines and newspapers. However, with the onset of online publications, advertising in print began to diminish. Print publications such as newspapers and magazines struggled to make revenues and profits. Online advertising and new models like programmatic advertising.....

It is the year 2018 and companies are creating more content than ever before. But is everyone doing it right? As India’s first content marketing company, we’ve spent more than three years in the trenches and have realized that there are some content marketing Dos and Don’ts that are universally applicable. For example, always starting.....

When Scatter started creating customised content marketing solutions four years ago, one of our founding clients belonged to a pharmaceutical company. We all were very excited to have this brand on-board and enthusiastically created five original pieces of content for one of its brands in the summer of 2015. Four years and 15,000 pieces later.....

It’s true what the stalwarts say- the goal is not to be good at content marketing, but to be good at business because of content marketing. But how would your product get sold if your content wasn’t getting pageviews or shares? To help you better track content marketing spends and success, check out the infographic.....

The top three content marketing challenges faced by marketers include limited bandwidth or time to create original content (51 percent), producing content that has enough width (50 percent) and delivering content that engages their audience (42 percent) (Curata). However, you’ll be able to overcome some of these challenges and truly build a high-quality content marketing.....

With the advent of the social media, the age of influencers and prosumers is here. And the partnership between these people and brands is the key to accelerate the process of generating trust amongst the brand’s users through people who transmit authenticity, transparency and, above all, manage to achieve sufficient authority to be recommenders in.....

A successful content marketing program requires a dedicated team of experts. Here’s who you need: Managing Editor :  One of the most critical positions in the content marketing team. An experienced storyteller who can strategise, write, and oversee content projects to ensure brand and tone consistency, publishing cadence and therefore drive business goals through content......