Writing welcome email subject lines that get opened
1 min read
When a new subscriber joins your newsletter list, you should send them a welcome email. It is the most important email you will send, as it is the email that subscribers are most likely to engage with. How do you make sure the engagement rates are as high as possible, though? The following content marketing.....
How to be authentic in a sea of false stories
1 min read
Unfortunately, fake news is popular. It raises eyebrows and creates interest, which is what its developers want. However, their needs aren’t the same as yours. They don’t care if they have a fast turnover of readers. You, though, through your content marketing efforts want regular readers who become long-term clients. Attracting a solid customer base,.....
Content marketing ideas to drive engagement for June 2017
4 min read
What was that about the GDP again? Okay. Okay. Let’s confess. Setting the GDP right is a tall claim. But we can certainly make sure your brand sales move northwards. How, you ask? Well, June is upon us. The new month also brings with it a new school year for some and continuing holidays for.....
Casual fans to passionate followers: Powerful brand publishing
2 min read
It is very difficult to acquire a fan, even more difficult to convert that fan into a follower; but it is most difficult to keep a follower interested in your brand over a long period of time. Where most traditional marketing mediums have faltered, content marketing emerges triumphant. Using the right brand publishing tactics, it is.....
Talking points for your content calendar for May 2017
7 min read
May is about parched throats and tan lines. May is about staying hydrated. May is about juices, buttermilk, cold coffee, and iced teas. May is when 20:20 cricket reaches its grand finale. May is about football action. May is about air conditioners and coolers. May is about higher electricity bills. May is about swimming and.....
14 Content marketing ideas for April 2017
8 min read
April might start with a joke but the month is not to be taken lightly. With tons of diverse content pegs to build on – something for every brand – April brings with itself a ton of content marketing opportunities for brands to set the right mood as the financial year kicks off. From fun.....
15 Content marketing ideas for March 2017
8 min read
While it’s the onset of Spring in the north of the country, the Indian summer is beginning to make its presence felt south of the Vindhayas. So, for most of Mumbai and the southern cities, March is like the Loch Ness Monster. We’d like to believe it’s there but the sudden transition from sleeping with a.....