Offering free eBooks to website visitors has long been a popular marketing strategy among all kinds of businesses. An eBook is easy to create, shares lots of valuable information, and makes for a great read. But that’s just for the consumer. What’s in it for your brand? Here are 4 things sharing free eBooks with.....

CMW 2017 was all about the future and the shape content is likely to take. Joe Pulizzi kicked off the mega content marketing event by exhorting the attendees to unlearn the marketing they knew. Shafqat Islam of Newscred made a point about the amount of money being ‘wasted’ on advertising. Linda Boff from GE delivered.....

Website owners often face a dilemma when trying to decide how to promote their sites best online. An attractive option is Google AdWords, a pay-per-click advertising network that allows advertisers to bid on target keywords in their ads. The more popular a keyword, the more expensive it will be to bid on. These ads are.....

9 questions. 36+ options. Make that choice. Take India’s first content marketing quiz. Doodh ka doodh. Pani ka pani.

With the largest number of AdBlock users in the world, the Indian market presents an unmatched content marketing opportunity for brands. Here’s how Scatter is helping more than 100 of India’s biggest brands make their mark in the lives of India’s 430+ million internet users.

Blogging is becoming an increasingly valuable platform on both personal and professional levels, as an excellent way to connect with others with similar interests in a variety of categories. The difficult part for many potential bloggers is knowing where to start. Here are seven popular blog niches that have proven themselves to be profitable and.....

LinkedIn is a growing business networking site which provides various ways to promote yourself, your business, and your brand. Marketing with LinkedIn works well with other promotional efforts and is easy to implement. Here are some tips to help you get started.   Profile Points! Marketing with LinkedIn starts with setting up a strong profile......