The COVID-19 scenario has induced some psychosocial changes in our routine lives. We’re eagerly awaiting emancipation from the current pandemic situation, while our faces are illuminated by the screens of our always-on digital devices. Right now, digital devices have become the only way for us to connect with the outer world. Simultaneously, with studios and.....

In early August, Instagram introduced a brand-new feature called Instagram Reels, which makes for fun and interactive Instagram stories and relevant video content. It’s an innovative way to create and discover short entertaining videos on Instagram for individuals, creators, and businesses. Loosely based on the format of TikTok and Snapchat, Reels are short 15-second videos.....

We have a joke about fonts, but it wouldn’t be your type. This article won’t teach you everything about every single font, but we’re not the kind to shy away from a pun. What you will learn about in the paragraphs that follow are the basics of what influence fonts have on communication. After all,.....

In 1996, Bill Gates, in his essay “Content is King”, forecasted the then new-born internet’s power to fuel content and promise better outreach. Companies who innovate new ways of entertaining, informing customers with content will thrive on the internet. Today it rings truer than ever, and it’s not an overstatement to say content has transcended.....

As a marketer, you’re always looking for segments of the market that you may have not yet tapped into or ways to better communicate with different target audiences. But have you ever thought it possible that there is this large community of over 100 million people that barely any brand is speaking to – or.....

If you’re in the B2B domain, it is very important to establish your credibility and expertise. And connecting one-on-one or one-on-many with your vendors or with your existing and potential customers greatly helps businesses do that. But with the recent lockdowns due to COVID-19, brands and marketers need to adopt new ways to promote their.....

In a rapidly advancing world, people spend most of their time traveling. In India, there are those who daily spend more than two hours commuting from their homes to the office. They just sit in the metro, cabs, local trains, or their cars for these two hours every weekday. During this time, they prefer listening.....