United Colors of Benetton
As one of the world's largest apparel brands, United Colors of Benetton wanted to promote and amplify its #UnitedByHalf campaign to strengthen its image as a forward thinking brand. Content was to be promoted across platforms to increase brand awareness and resonance among the masses.
Scatter put together a successful content strategy which included utililising a mix of influencers, content creation, and seeding, on relevant publisher sites to attain the campaign's objectives.
Measurable success achieved in terms of page views, time spent, and shares of content across platforms. 170k views were generated across 4 publisher websites. Vloggers distributed the TVC on Instagram and generated approximately 120k views and amplified the hashtag #UnitedByHalf. 3 vloggers created contextual videos integrating the brand campaign #UnitedByHalf and generated approx 200k views on youtube
pageviews generated by 4 publishers
Video views generated on Instagram
Video views generated on YouTube