United Colors of Benetton
Problem :
As one of the world's largest apparel brands, United Colors of Benetton wanted to promote and amplify its #UnitedByHalf campaign to strengthen its image as a forward thinking brand. Content was to be promoted across platforms to increase brand awareness and resonance among the masses.
Solution :
Scatter put together a successful content strategy which included utililising a mix of influencers, content creation, and seeding, on relevant publisher sites to attain the campaign's objectives.
Result :
Measurable success achieved in terms of page views, time spent, and shares of content across platforms. 170k views were generated across 4 publisher websites. Vloggers distributed the TVC on Instagram and generated approximately 120k views and amplified the hashtag #UnitedByHalf. 3 vloggers created contextual videos integrating the brand campaign #UnitedByHalf and generated approx 200k views on youtube
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pageviews generated by 4 publishers
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Video views generated on Instagram
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Video views generated on YouTube