Canara HSBC

Problem :

To position Canara HSBC as a player disseminating credible and reliable financial advice using a series of Akbar-Birbal videos. 

Solution :

Scatter co-created content with reputed publishers based on the Akbar Birbal videos and further distributed it on sites most relevant to target audiences. 

Result :

This led to a significant number of page views for their CSR campaign, along with the good amount of time spent by visitors on these articles. 

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Page views generated via 3 regional publishers 
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Open rate generated through e-mailer marketing