Canara HSBC
Problem :
To position Canara HSBC as a player disseminating credible and reliable financial advice using a series of Akbar-Birbal videos.
Solution :
Scatter co-created content with reputed publishers based on the Akbar Birbal videos and further distributed it on sites most relevant to target audiences.
Result :
This led to a significant number of page views for their CSR campaign, along with the good amount of time spent by visitors on these articles.
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Page views generated via 3 regional publishers
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Open rate generated through e-mailer marketing