Colgate Maxfresh

Problem :

In order to relaunch its product, Colgate got Ranveer Singh as its brand ambassador and held an on-ground activity with thousands of his fans. Their objective was to amplify this activity amongst its digital audience.

Solution :

Scatter partnered with influencers to amplify the activity by engaging them in an on-ground product launch. Influencers live-tweeted the events, creating photos and videos that connected in real time with target audiences.

Result :

The influencer activity gave the product a tremendous reach amongst its digital audiences and created a positive sentiment around the brand.

Conversations gernerated on twitter
0 Million
Impressions generated by 7 influencers' live tweets
0 Million
Impressions generated in twitter