Colgate Maxfresh
Problem :
In order to relaunch its product, Colgate got Ranveer Singh as its brand ambassador and held an on-ground activity with thousands of his fans. Their objective was to amplify this activity amongst its digital audience.
Solution :
Scatter partnered with influencers to amplify the activity by engaging them in an on-ground product launch. Influencers live-tweeted the events, creating photos and videos that connected in real time with target audiences.
Result :
The influencer activity gave the product a tremendous reach amongst its digital audiences and created a positive sentiment around the brand.
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Conversations gernerated on twitter
0 Million
Impressions generated by 7 influencers' live tweets
0 Million
Impressions generated in twitter