To reach out to young women living in metros and popularise the brand's "Smile To Impress" messaging.
Scatter planned and executed long-term influencer-led campaigns across social media platforms and publishers to bank in on high decibel, topical events. Influencers created user-focused content spanning a range of topics from DIY to beauty hacks, seamlessly integrating the product in all the communication.
Delivered more than 1 million impressions via social media influencers in a 3 month campaign. Created a buzz via vloggers who generated 4 lac+ organic views. YouTube influencer videos had an average retention of 65% and were viewed by 92% female audiences (b/w 18 -25 yrs, and 26-34 yrs) Instagrammers further disseminated the branded videos generating 5 lac+ organic views on Instagram.
Pageviews delivered via social media influencers
Average time spent of the influencer videos
Female viewership achieved