Blog Posts

Creating an effective inbound marketing campaign that attracts and engages the audience requires your content marketing efforts to stand out, tell a story and resonate with the consumers. Did you know that 4 times as many consumers would prefer to watch a video about a product than reading about it?[1] Which means if done right,.....

Creating branded content? In today’s scenario, every marketer aims to create consumer-centric content. While traditional marketing approaches generally glorified a particular brand, product, or service, new-age strategies focus on making consumers’ lives easier. And this is exactly what creating branded content helps you achieve. Branded content is a marketing practice that helps brands grab attention.....

Writer’s block can be the worst nightmare for a creative writer. Your mind might be brimming with ideas, but words just won’t cooperate. Or you simply can’t find the inspiration to bring those thoughts alive. Worry not. This happens to every writer, big or small. If you too have been struggling with writer’s block, here.....