Blog Posts

While a landing page can refer to the entry point for a website, most marketers use the term to describe a page used to generate leads or pre-sell a product. Landing pages typically remove many of the distractions found on blogs and traditional websites, aiming to get visitors to complete a content marketing goal. The.....

When a new subscriber joins your newsletter list, you should send them a welcome email. It is the most important email you will send, as it is the email that subscribers are most likely to engage with. How do you make sure the engagement rates are as high as possible, though? The following content marketing.....

Unfortunately, fake news is popular. It raises eyebrows and creates interest, which is what its developers want. However, their needs aren’t the same as yours. They don’t care if they have a fast turnover of readers. You, though, through your content marketing efforts want regular readers who become long-term clients. Attracting a solid customer base,.....