Blog Posts

Blog Posts
Dec 2018

A dummies guide to video repurposing

Video repurposing as done by an editor for effective content marketing
We are quick to dismiss a piece of content when it doesn’t get the desired acceptance from the audience. But should we? While text content might not lend itself to easy repurposing, videos, on the other hand, provide for ample repackaging opportunities. Enter video repurposing. Considering the number of social media platforms on which you can serve.....
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Blog Posts
Dec 2018

Flashback 2018: Branded videos that worked well in India

film clapper that depicts branded videos
Gone are the days of the television commercial. While the number of people who watch TV might still be sizeable, there is a rapidly growing set of audience hooked to the digital platform. More people are consuming content – streaming videos and music – on their mobile devices. It is but natural for brands to take.....
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Blog Posts
Dec 2018

5 Brands that have creatively used chatbots for content marketing

chatbot based content marketing depicted by hand holding phone
The future of digital communication, chatbot is revolutionising the way brands interact with consumers. From Rosie in The Jetsons to Samantha in Her, bots have been visualised to not simply answer commands but also to converse seamlessly. Beyond the realm of personal assistants like Siri and Alexa, chatbots – AI-driven programs – have been taught.....
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