Blog Posts

The significance of content in today’s world cannot be emphasised enough. With the advent of several platforms, particularly digital and social media, it is content that now rules the roost when it comes to effective communication, considering how 78% of customers tend to trust brands that create tailored content. Since consumers’ reactions are being generated.....

The Instagram app is one of the largest social media and marketing platforms today. It has evolved multiple times, and its visual appeal has helped brands engage their users creatively. An important app-related change for content marketers came when Instagram was released on Android, which gave its user base a huge boost, and again when Facebook bought.....

Create a video, they said. It’ll be fun, they said. But they didn’t leave you with a significant budgeting for the video, did they? And when more than 50% of the consumers want to see video content from brands, no matter what the restrictions (budgeting or otherwise), how can you say no? But what if.....