Interviews

In the rush to create more content, there’s barely enough time for brands to think of about the “why”, “for who” and “to what end” of content marketing. While every brand has its unique set of marketing goals, values, and assets, a lot can be learnt by tapping into industry thought leadership to identify trends.....

Mark Schaefer is a college educator, marketing consultant and author of 5 marketing books including The Content Code. A recent Onalytica report pegs Mark as the #8 content marketing influencer. He was quick to respond to our request for a tête-à-tête. We loved his answers to our questions and think you will find this read very useful. Read on as he talks about personalization.....

Author, speaker, evangelist and marketer. Guy’s been there and done much more. Being a contemporary marketing specialist, we thought we’d ask Guy a rapid fire set of questions around social media marketing and content marketing. His answers are crisp, clear and at the same time carry much weight! And he calls crap just that –.....