The Jeff Bullas Interview – Part II
8 min read
This is the second and concluding part of the Jeff Bullas interview. If you have not yet read the first part, please do so here. Scatter: Alright. You spoke a little bit about you know the technology, the humanizing bit. Where do you see automation or technology in content generation? You’ve got trends like cognitive......
The Jeff Bullas Interview – Part I
10 min read
After we ran the Joe Pulizzi interview, we quickly wrote to Jeff and asked if we could pick his brains, first hand, on the digital and social marketing space. We wanted a “Power Talk” with Jeff Bullas! He was kind enough to offer us an entire hour on a Skype call. Jeff dwelt a lot.....
Power talk with Joe Pulizzi on all things – Content Marketing
23 min read
It was early February and we were drawing up our annual editorial calendar targeted at the content marketing fraternity. To kick this off, we wanted a magnum opus of sorts. We wanted to engage with a content marketing guru, a well-known proponent of this form of customer engagement. So we wrote to Joe Pulizzi and.....