July 30, 2020

Content Marketing Ideas for your August Calendar

August Content Marketing Ideas

Unlock 3.0. The race to creating a vaccine. Flattening the curve. Work from home. The past few months saw COVID-19 dominating the conversations at a global level. But as we enter the month of August, we find new events and trends coming into the spotlight. It marks the shift from uncertainty and fear, to hope and optimism. Here’s a look at some content marketing ideas that can add variety to your marketing strategy this month.

1. World Breastfeeding Week – 1-7 August

Breastfeeding Week

This day is celebrated to encourage breastfeeding and improve the health of babies around the world.

Content marketing ideas

  • Listicle idea: X Breastfeeding tips you should know
  • Infographic idea: X Foods that are best for a breastfeeding mother
  • Video idea: Can you breastfeed if you have COVID?
  • Podcast idea: When is the best time to stop breastfeeding?

Brand campaign that worked:

This video by Nestle shows that breastfeeding is not just the burden of a mother; it is also up to society as a whole to ensure that both mom and baby are happy.

2. International Day of the World’s Indigenous Peoples –9August

Indigenous People - Content Marketing Ideas

This day is marked to highlight the challenges that indigenous people across the world face.

Content marketing ideas

  • Listicle idea: Who are the indigenous people of India?
  • Infographic idea: X Types of artwork by indigenous people you should know about
  • Video idea: How do indigenous people still maintain their heritage?
  • Podcast idea: Here’s why indigenous people need more help during COVID

Brand campaign that worked:

This video titled ‘Blink and they’re gone’ features images by the photographer Jimmy Nelson and JWT Amsterdam & India. It showcases the cultural diversity of indigenous people around the world and exhorts us to preserve their heritage.


3. International Youth Day – 12 August

Youth Day - Content Marketing Ideas

This day is celebrated to raise awareness of the challenges facing today’s youth and the role of young men and women as partners of change.

Content marketing ideas

  • Listicle idea: After-school activities you can convince your children to participate in
  • Infographic idea: Upcoming careers in the next decade
  • Video idea: The youngest people who have made a difference
  • Podcast idea: Mental health should become a focus in schools – and here’s why

Brand campaign that worked:

This ad from The Hindu shows what happens when older people don’t set a good example for the youth of India and asks them to ‘behave’ because the youth are watching.


4. Organ Donation Day – 13 August

Organ Donation Day - Content Marketing Ideas

This day is celebrated to encourage people to donate their healthy organs after death to save lives.

Content marketing ideas

  • Listicle idea: Steps you can take to register as an organ donor
  • Infographic idea: Practices you must avoid if you want to become an organ donor
  • Video idea: How difficult is it to transport an organ for transplant?
  • Podcast idea: How Great Britain’s ‘opt out’ law will transform organ donation

Brand campaign that worked:

This ad by MullenLowe South Africa shows that by not becoming an organ donor, you could potentially be taking another life with you when you die.


5. Independence Day – 15 August

Independence Day

This day commemorates the day India got its independence from Britain in 1947.

Content marketing ideas

  • Listicle idea: Incredible feats that soldiers achieve on a daily basis
  • Infographic idea: X Patriotic films you must watch over the I-Day weekend
  • Video idea: How has India evolved as a democratic republic?
  • Podcast idea: Here’s how you can strive to make your country a better place

Brand campaign that worked:

This ad by United Colors of Benetton shows a day in the life of an old man from Lucknow who gave away a part of his home to rebuild a temple. It serves as a timely reminder in these trying times that we are all #UnitedByFaith.

6. World Humanitarian Day – 19 August

This day celebrates humanitarian workers who have been killed or injured over the course of their work and those who continue to provide life-saving support and protection to people most in need.

Content marketing ideas

  • Listicle idea: X Places where humanitarian work made all the difference
  • Infographic idea: X Most dangerous places that volunteers have worked in
  • Video idea: A tribute to humanitarian workers
  • Podcast idea: How have humanitarian workers adapted during COVID?

Brand campaign that worked:

This ad from the United Nations recognizes those who face danger and adversity and help others.


7. World Photography Day – 19 August

Photography Month

This day is celebrated to inspire photographers to share a single photo with a simple purpose: to share their world with the rest of the world.

Content marketing ideas

  • Listicle idea: Here’s all the equipment you will need to take up photography seriously
  • Infographic idea: The most picturesque places to photograph around the world
  • Video idea: X Mobile photography hacks you should try
  • Podcast idea: What are the most difficult types of photos to take?

Brand campaign that worked:

This heartwarming ad by Kodak shows how a father discovers his son’s sexuality through a photo and how he makes his son feel accepted.


8. International Day of Remembrance and Tribute to the Victims of Terrorism – 21 August

Anti Terrorism Day

This day is commemorated to honor and support the victims and survivors of terrorism and to promote and protect the full enjoyment of their human rights and fundamental freedoms.

Content marketing ideas

  • Listicle idea: Are there different types of terrorism?
  • Infographic idea: X Places that were changed forever due to terrorism
  • Video idea: How does terrorism impact tourism?
  • Podcast idea: How does therapy help with PTSD?

Brand campaign that worked:

This video by The Art of Living shows how everyone is affected by acts of terrorism – especially children.


9. International Day Commemorating the Victims of Acts of Violence Based on Religion or Belief – 22 August

This day is marked to condemn acts of intolerance and violence towards people belonging to various religious communities and minorities.

Content marketing ideas

  • Listicle idea: Here’s what the world’s major religions agree and differ on
  • Infographic idea: X Religions you might not know about
  • Video idea: Does following a religion make you a happier person?
  • Podcast idea: Why is religion such a divisive topic?

Brand campaign that worked:

This video from the US Department of State shows survivors of religious persecution declaring – in their own languages – that freedom of religion is a basic human right.


10. International Day for the Remembrance of the Slave Trade and its Abolition – 23 August

Abolition of slavery content marketing ideas

This day brings to light the erstwhile practice of slave trade and the consequences of this tragedy.

Content marketing ideas

  • Listicle idea: X Famous historical figures you didn’t know owned slaves
  • Infographic idea: Here’s how ‘slaves’ moved around the world to settle down
  • Video idea: How did slavery contribute to industrialization?
  • Podcast idea: Here’s why you should say #BlackLivesMatter and not #AllLivesMatter

Brand campaign that worked:

This video by The History Channel gives us a glimpse of life aboard a slave ship and how slaves were treated.


11. International Day against Nuclear Tests – 29 August

Nuclear Tests Content Marketing Ideas

This day is commemorated to further the objective of total elimination of nuclear weapons.

Content marketing ideas

  • Listicle idea: X Inventions that have changed the face of the world
  • Infographic idea: How can you tell if you have been exposed to radiation?
  • Video idea: The story behind the first atomic bomb
  • Podcast idea: How did nuclear weapons change the course of WWII?

Brand campaign that worked:

This video by the Smithsonian channel shows the effect of nuclear bombs on fake towns that were especially constructed to see what would happen when a bomb was dropped on them.


12. International Day of the Victims of Enforced Disappearances – 30 August


This day is commemorated to remember victims of enforced disappearances around the world, especially from vulnerable groups such as children or people with disabilities.

Content marketing ideas

  • Listicle idea: Laws you must know if you are wrongfully imprisoned
  • Infographic idea: X Countries with the greatest number of enforced disappearances
  • Video idea: Here’s what you can do if someone you know goes missing
  • Podcast idea: What are the signs of an enforced disappearance?

Brand campaign that worked:

This video from the UN shows the effect a person who disappears can have on their close family.


13. Fun days:

Fun Days Content Marketing Ideas

International Clown Week – 1-8 August

Sisters’ Day – 2 August

International Beer Day – 3 August

International Hangover Day – 4 August

Friendship Day – 5 August

International Cat Day – 8 August

Book Lovers’ Day – 9 August

Lazy Day – 10 August

Friendship Week – 10-16 August

Son and Daughter Day – 11 August

Middle Child’s Day – 12 August

Relaxation Day – 15 August

Be Kind to Humankind Week – 17-23 August

World Daffodil Day – 18 August

World Mosquito Day – 20 August

Red Wine Day – 28 August

Lemon Juice Day – 29 August

Eat Outside Day – 31 August

Content marketing ideas

  • Listicle idea: The best books of 2020 you must read now
  • Infographic idea: X Cocktails that you can make with red wine
  • Video idea: The best on-screen friendships you should be inspired by
  • Podcast idea: Here’s how eating in restaurants post-COVID will change


14. Festivals:


Raksha Bandhan – 3 August

Janmashtami – 11 August

Parsi New Year – 14 August

Ganesh Chaturthi – 22 August

Onam – begins 22 August


Content marketing ideas

  • Listicle idea: X Parsi dishes that are really easy to make
  • Infographic idea: Here’s how you can make your own rakhi for your brother
  • Video idea: How to create the perfect dahi handi formation
  • Podcast idea: Why is Muharram celebrated?


15. Birthdays:

Celebrity birthdays highlighted in August content calendar

Jason Momoa – 1 August

Taapsee Pannu – 1 August

James Hetfield – 3 August

Sunil Chhetri – 3 August

Kishore Kumar – 4 August

Neil Armstrong – 5 August

Kajol – 5 August

M Night Shyamalan –6 August

Rabindranath Tagore – 7 August

Charlize Theron – 7 August

Anna Kendrick – 9 August

Antonio Banderas – 10 August

Chris Hemsworth – 11 August

Suniel Shetty – 11 August

Casey Affleck – 12 August

Sara Ali Khan – 12 August

Vikram Sarabhai – 12 August

Alfred Hitchcock – 13 August

Sridevi – 13 August

Steve Martin – 14 August

Mila Kunis – 14 August

Halle Berry – 14 August

Sunidhi Chauhan – 14 August

Jennifer Lawrence – 15 August

Ben Affleck – 15 August

Alejandro González Iñárritu – 15 August

Steve Carrell – 16 August

James Cameron – 16 August

Robert de Niro – 16 August

Sean Penn – 16 August

Saif Ali Khan – 16 August

Edward Norton – 17 August

Gulzar – 17 August

Matthew Perry – 17 August

Satya Nadella – 19 August

Sudha Murthy – 19 August

Andrew Garfield – 20 August

Amy Adams – 20 August

Randeep Hooda – 20 August

Narayana Murthy – 20 August

Usain Bolt – 21 August

Rupert Grint – 24 August

Mother Teresa – 26 August

Jack Black – 28 August

David Fincher – 28 August

Cameron Diaz – 30 August

Content marketing ideas

  • Listicle idea: How Alfred Hitchcock changed the face of cinema
  • Infographic idea: X Bands you’ll love if you listen to Metallica
  • Video idea: Exercises you can do to get a body like Jason Momoa’s
  • Podcast idea: Here’s how Gulzar composed his soulful lyrics
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