In today’s content marketing-focused world, Digital Asset Management (DAM) is one of the best ways to increase workflow efficiency. It is a singular source that allows organizations to store, organize, manage, distribute, and find their digital content with ease.

In many cases, marketing teams churn out reams of content marketing collateral to help the sales teams achieve their goals; but may not always see improvement. One of the main reasons could be that sales teams continue to use outdated content. Not just that, but going back and forth between multiple teams could cost brands both time and money.

Here’s how a DAM platform can help your organization across marketing models.

Helps to store all your digital assets

DAM is more than just a platform; it is a process that organizes and manages, stores, and processes information for a brand. In simpler times, files and folders were a great way to store essential information. However, with a large population of people currently working from home due to the COVID-19 pandemic, DAM platforms have allowed employees the freedom to collaborate, no matter where they are physically. This doesn’t just mean the videos or images you use- it could also include brochures, logos, datasheets, animations and any other digital formats (including metadata) that you might need for your content marketing efforts.

Saves time with organized content 

Digital Asset Management software provides a solution for brands looking to simplify the storage of their digital media library. By streamlining digital assets, the software eliminates bottlenecks in the creative workflow – which, in turn, helps boost employee productivity. Finding a specific digital asset is a time-consuming task when you have multiple files stored across platforms and folders.

Scatter Content Box – A personalized DAM system

An average person looks for a media file 83 times a week and fails to find it 35% of the time! But DAM software uses metadata to easily find lost digital or media files and also reduces duplication of the same asset (which promotes consistency as a brand). The Scatter Content Box, a personalized DAM system, aims to solve problems like these. Its intuitive visual interface and streamlined folder structure put all your digital assets at your fingertips.

Keeps your content secure 

For a brand, content security is an important feature. Besides keeping your assets secure, DAM software also eliminates the risk of server crashes, corrupt files, and data loss due to mismanagement. Large marketing teams that consist of multiple departments often have their own way of managing digital assets. Implementing DAM allows the management to define access for team members through a variety of features such as version control, management rights, artificial intelligence (AI), data rendering, etc.

Perform quick search seamlessly

According to an Adobe and IDC Infobrief report, 85% of marketers feel the need to deliver campaigns and create digital assets faster, while 79% of organizations have seen a significant rise in revenue from DAM use. How? Brands that use powerful DAM software can immediately access all their digital assets. Employees in organizations that use DAM software also save more time as compared to those that don’t because they don’t have to worry about content being ‘hidden’ in a folder.

Scatter’s Smart Search algorithm uses a combination of machine learning techniques to analyze different media formats saved in the Scatter Content Box. This efficiently keeps track of all digital assets while making even tangential search terms easy and seamless.

Improves collaboration across teams

Built to promote an environment of collaboration, Digital Asset Management software serves as a central file sharing platform for everyone – regardless of their location, time zone, or the department they belong to.

With easier user access, businesses are in a better position to define employee roles that propel them to work on assigned tasks without unnecessary delays. This helps to ensure brand compliance across teams, whether it comes to choosing the right tone of voice for your copy or the right shade to be used in your logo.

Parting Words

2020 has also been a challenging year in terms of forcing people to work away from their teams- but that only reinforces the call to adopt DAM platforms across organizations.

The only question you should ask yourself is – how soon do you want to invest in a solution that is bound to improve your organization’s content marketing efforts?

Sources:

Brand Folder – DAM

DAM in B2B

All you need to know about Scatter Content Box

Why marketers should care about DAMs

Why DAM is important – The Next Web