It is the year 2018 and companies are creating more content than ever before. But is everyone doing it right? As India’s first content marketing company, we’ve spent more than three years in the trenches and have realized that there are some content marketing Dos and Don’ts that are universally applicable. For example, always starting with the ‘why’ of content than the ‘how’ or keeping your audiences’ needs at the centre of the content creation process and not your products and services.

Go through our quick list of content marketing dos and don’ts and let us know in the comments how many of these do you already follow!

Dos

1. Have a documented content marketing strategy

Don’ts

1. Don’t only talk about your products and services