December 1, 2019

21 Content Marketing Ideas for December 2019

December is the month to unwind after a busy year and prepare for the challenges the next year (and decade) have in store for us. This festive month also includes days that touch upon basic human rights and challenges that many people face, so don’t hesitate to add some mellow introspection to your content and discuss these important topics with your readers. Here are some content marketing ideas to help you with the same.

1. World AIDS Day – 1 December

World Aids Day Content marketing ideas

This day is celebrated to commemorate the role that communities play in response to AIDS at the local, national, and international levels. The theme this year is ‘Communities make the difference’.

Content marketing ideas:

  • Listicle idea: Different ways that AIDS can spread
  • Infographic idea: What are the different stages of AIDS?
  • Video idea: A look at Freddie Mercury’s unapologetic life
  • Podcast idea: Know someone who has AIDS? Here’s how you can build a supportive community around them

Brand campaign that worked:

Red FM and RJ Manas conducted a social experiment where they took to the streets of Jammu to offer sweets made by an HIV-positive person to the public. The idea behind this, of course, was that everyone’s the same and to address the misconceptions that people have about the disease.

#WorldAidsDay #Awareness is the only Cure#Awareness failaate raho aur #SUPERHITS 91.9 ReD fm Bajaate Raho

Posted by RedRj Manas on Thursday, November 30, 2017

2. International Day for the Abolition of Slavery – 2 December

Abolition of slavery content marketing ideas

This day is observed to raise awareness of ‘modern slavery’, which includes forced labor, forced marriage, and human trafficking, and aims to highlight issues of exploitation.

Content marketing ideas:

  • Listicle idea: What to do if you suspect someone is being subjected to domestic slavery
  • Infographic idea: Signs of domestic abuse that you may not recognise at first sight
  • Video idea: How did slavery change demographics worldwide?
  • Podcast idea: The prevalence of modern-day slavery

Brand campaign that worked:

This video by History Matters talks about the abolition of slavery in Britain, which led to a worldwide movement to end slavery. This video uses simple language and graphics to convey the message effectively, making it a great resource for children to learn from.

3. International Day of Persons with Disabilities – 3 December

Disability content marketing ideas

This day is marked to raise awareness of people with disabilities and to promote their right and well-being. The theme for this year is ‘Promoting the participation of persons with disabilities and their leadership: Taking action on the 2030 Development Agenda’.

Content marketing ideas:

  • Article idea: How can you care for elderly people with disabilities?
  • Infographic idea: X Ways to make public spaces more disabled-friendly
  • Video idea: Famous personalities who overcame their limitations
  • Podcast idea: What parents do right: Raising a child with confidence

Brand campaign that worked:

This video by Sri Arunodayam shows a small boy attempting to distract an elderly man from reading the newspaper. While he is initially amused, he soon leaves in a huff. But there’s more! Watch the video the discover the heart-wrenching ending.

4. Wildlife Conservation Day – 3 December

This day is dedicated to the protection of all native animals and plants in their natural communities. 

Content marketing ideas:

  • Listicle idea: 5 Indian destinations for wildlife photography enthusiasts
  • Video idea: Must-visit wildlife sanctuaries around the world
  • Article idea: How to pursue a career as a wildlife photographer
  • Infographic idea: 10 Ways to contribute to wildlife conservation

5. International Volunteer Day for Economic and Social Development – 5 December

Volunteer Day for Economic & Social Development Content Marketing Ideas

This day celebrates volunteers across the world and aims to share and promote their values. This year’s theme is ‘Volunteers build Resilient Communities’.

Content marketing ideas:

  • Listicle idea: NGOs you can volunteer at in your city
  • Infographic idea: Organizing a fundraising activity? Here are some tips to keep in mind
  • Video idea: How do governments budget for the economic and social development of a country?
  • Podcast idea: How can you encourage your children to volunteer more?

6. World Soil Day – 5 December

World Soil Day Content Marketing Ideas

This day is marked to bring to the attention of people the importance of healthy soil and to advocate for its sustainable management’. The theme for this year is ‘Stop soil erosion, save our future’.

Content marketing ideas:

  • Listicle idea: X plants that grow best on Indian soil
  • Infographic idea: Learn to identify different kinds of soil
  • Video idea: Is the world really running out of sand?
  • Podcast idea: How does crop rotation affect soil?

Brand campaign that worked:

This thoughtful video by The Nature Conservancy talks about soil goals that need to be achieved for a more sustainable future and how they’re helping by working with farmers on issues like crop rotation and smart nutrient management.

7. International Civil Aviation Day – 7 December

Civil Aviation Day Content Marketing Ideas

This day is meant to raise awareness about the importance of international aviation for the social and economic development of nations.

Content marketing ideas:

  • Listicle idea: X Airbases you can learn flying from
  • Infographic idea: Types of aircraft popular with airlines
  • Video idea: An unsolved mystery: Amelia Earhart’s last flight
  • Podcast idea: Will air transport become a feasible method of intra-city travel in the near future?

Brand campaign that worked:

Amelia Earhart was one of the most famous aviators in the world. People were surprised by her mysterious disappearance, something that has not been solved till today. This video by National Geographic takes a look at what could have happened to her on that fateful day.

8. International Day of Commemoration and Dignity of the Victims of the Crime of Genocide and of the Prevention of this Crime – 9 December

This day is celebrated to raise awareness and honor genocide victims, and to raise awareness of the Genocide Convention in combating and preventing genocide.

Content marketing ideas:

  • Listicle idea: A look at the worst genocides you probably don’t know about
  • Infographic idea: X Movies that are based on the Holocaust
  • Video idea: The gruesome history of Thanksgiving
  • Podcast idea: How can you pay tribute to the victims of genocide respectfully?

Brand campaign that worked:

This video talks about where it all started: the 1948 Genocide Convention. Here, a professor of law explains how this movement helped the world recognize genocide as an international crime.

9. International Anti-Corruption Day – 9 December

This day is commemorated to raise awareness of corruption as one of the biggest impediments to achieving Sustainable Development Goals.

Content marketing ideas:

  • Listicle idea: Steps to take if you’ve been asked to pay a bribe
  • Infographic idea: Which are the most honest governments in the world?
  • Video idea: A look at the biggest scams that were a product of corruption
  • Podcast idea: How can we raise the younger generation to be more honest?

Brand campaign that worked:

This video by UNDP talks about the social and economic effects of corruption in a country. It talks about using public and government platforms to combat this evil and help people achieve their developmental goals.

10. World Techno Day – 9 December

World Techno Day is dedicated to bringing more people into the world of techno, to discover this music and the places deep within us that can be touched and brought to life by embracing our vibrant nature. 

Content marketing ideas: 

  • Listicle idea: Underground techno artists every fan must know 
  • Infographic idea: Music festivals you need to experience 
  • Article idea: X Insane tracks you can’t help but dance to 

11. International Day for Veterinary Medicine – 9 December

International Day of Veterinary Medicine also celebrates those intrepid souls who work hard to keep our animals safe, and are constantly going through ongoing education to stay at the very front of the medicine that will keep our pets alive and healthy for years to come. 

Content marketing ideas: 

  • Listicle idea: X Short courses to opt for if looking to have a career in in veterinary medicine 
  • Article idea: All you need to know about the history of International Day of Veterinary Medicine 
  • Video idea: X Books to prepare for veterinary medicine 

12. Human Rights Day – 10 December

This day marks the anniversary of the UN’s adoption of the Universal Declaration of Human Rights, which asserts that everyone is entitled to certain rights, no matter their race, color, religion, sex, language, political or other opinion, national or social origin, property, birth, or other status.

Content marketing ideas:

  • Listicle idea: X Rights you might not have been aware you had
  • Infographic idea: Timeline of human rights movements
  • Video idea: Why child rights matter
  • Podcast idea: How human rights violations can cause survivors to suffer from trauma decades later

Brand campaign that worked:

This video by UN Women Asia and Pacific highlights violence and assault that women face and highlight with a horrifying statistic – that one in three women worldwide have faced some kind of assault in their lives.

13. International Mountain Day – 11 December

This day aims to raise awareness for the conservation of mountains for sustainable development. This year’s theme is ‘Mountains Matter for Youth’.

Content marketing ideas:

  • Listicle idea: X mountains that are considered sacred in various cultures
  • Infographic idea: How can you differentiate between a mountain and a volcano?
  • Video idea: The Everest body pile-up: What is it, and how can we stop it?
  • Podcast idea: How can you minimise waste when on a trek?

Brand campaign that worked:

This video by BlogBeats highlights some interesting facts about mountains. How many of them did you know?

14. International Day of Neutrality – 12 December

This day is celebrated to raise public awareness of the value of neutrality in international relations.

Content marketing ideas:

  • Listicle idea: X Ways to develop an impartial attitude
  • Infographic idea: The world’s most dangerous areas to visit
  • Video idea: How does the UN work to keep peace around the world?
  • Podcast idea: What do governments spend on maintaining peace in the region?

15. International Universal Health Coverage Day – 12 December

This day is commemorated to urge member nations to progress towards universal healthcare by 2030.

Content marketing ideas:

  • Listicle idea: What you should look out for in your health insurance
  • Infographic idea: X Countries with the best public health service
  • Video idea: What all countries can learn from Britain’s NHS
  • Podcast idea: Why is universal health coverage so hated?

Brand campaign that worked:

This simple video by the WHO breaks down what Universal Health Coverage really means – and the kind of questions you should be asking with regard to this.

16. International Migrants Day – 18 December

This day is commemorated to enhance the protection of migrants and refugees across the world.

Content marketing ideas:

  • Listicle idea: The most famous migrants who made a difference in the world
  • Infographic idea: X Must-visit migration museums around the world
  • Video idea: How do migrants change the social and political landscape of a city?
  • Podcast idea: How can you make migrants feel welcome in your community?

Brand campaign that worked:

This video by ShelterBox focuses on the migrant situation in Greece and how they have been able to help people during their stay in the country.

17. International Human Solidarity Day – 20 December

This day celebrates human solidarity and diversity, and also encourages action on measures to eradicate policy.

Content marketing ideas:

  • Listicle idea: How to show support for your co-worker who’s going through a difficult time
  • Infographic idea: How can you organise a peaceful protest?
  • Video idea: A look at movements that have succeeded due to solidarity
  • Podcast idea: The power of the human spirit: What can we achieve standing together?

Brand campaign that worked:

The HeForShe campaign, initiated by the UN to promote gender equality, released a video showing people standing in solidarity and speaking up to end sexual harassment against women.

18. Christmas & New Year’s Eve – 25, 31 December

A worldwide annual celebration, Christmas commemorates the birth of Jesus Christ.

31st December marks the ending of the year and the next day is celebrated as New Year Day.

Content marketing ideas:

  • Listicle idea: X Yummy Christmas baking ideas to try this year
  • Infographic idea: A look at how the concept of ‘Santa Claus’ has changed over the years
  • Video idea: X Great Christmas movies to watch during the holidays
  • Podcast idea: What children can learn about the joy of giving on Christmas

19. Fun Days

National Cookie Day – 4 December

National Chocolate Brownie Day – 8 December

International Tea Day – 15 December

National Ugly Sweater Day – 20 December

Content marketing ideas:

  • Listicle idea: Steps to follow to bake the most delicious cookies
  • Infographic idea: Types of knits you should learn to stitch yourself a sweater
  • Video idea: From the hills to your teapot: A look at how tea is harvested
  • Podcast idea: What equipment do you need to set up an in-house bakery?

20. Festivals

Rann Utsav: November 2019 to February 2020

Kumbalgarh Festival: 1–3 December

Chennai Music Festiva:– December 2019 to Jan 2020

Hornbill Festival: 1–10 December

Hot Air Balloon Festival: All through December

U2 Joshua Tour 2019 – 15 December

Perumthitta Theyyam: 7–16 December

Karthigai Deepam: 10 December

Sunburn Music Festival: 27 December

Content marketing ideas:

  • Listicle idea: X Carnatic singers you must listen to if you love classical music
  • Infographic idea: X Top artistes who are coming to the Sunburn Music Festival this year
  • Video idea: What next after Kumbalgarh: Majestic sights to see in Udaipur
  • Podcast idea: How do Indian cultural festivals fare against their western counterparts?

21. Birthdays

Jon Snow Content Marketing Ideas

Pablo Escobar – 1 December

Britney Spears – 2 December

Shiva Ayyadurai – 2 December

Walt Disney – 5 December

Noam Chomsky –7 December

Emily Dickinson –10 December

Viswanathan Anand – 11 December

Dilip Kumar – 11 December

Rajinikanth – 12 December

Yuvraj Singh – 12 December

Taylor Swift – 13 December

Vijay Amritraj – 14 December

BKS Iyengar –14 December

Baichung Bhutia – 15 December

John Abraham – 17 December

Pope Francis – 17 December

Vijay Mallya – 18 December

Billie Eilish – 18 December

Brad Pitt – 18 December

Jake Gyllenhaal – 19 December

Govinda – 21 December

Srinivasa Ramanujan- 22 December

Anil Kapoor – 24 December

Mohammed Rafi – 24 December

Kit Harington – 26 December

Salman Khan – 27 December

Stan Lee – 28 December

Dhirubai Ambani – 28 December

Ratan Tata – 28 December

Twinkle Khanna – 29 December

LeBron James – 30 December

Rudyard Kipling – 30 December

Ben Kingsley – 31 December

Alex Ferguson – 31 December

Content marketing ideas:

  • Listicle idea: X Books by Noam Chomsky that are a must-read
  • Infographic idea: A look at Anil Kapoor’s most outrageous looks
  • Video idea: The best Jon Snow moments from Game of Thrones
  • Podcast idea: How can one learn to invest like Ratan Tata?

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