January 27, 2021

Content Marketing Ideas for your February 2021 Calendar

February  traditionally marks the last full month of winter, and this year, many hope that it will also mark the beginning of the end of the COVID-19 pandemic, thanks to the vaccine drives. Whether people want to go out to celebrate Valentine’s Day with their loved ones or make a change in society on World Day of Social Justice, capture their upbeat mood by engaging your audience in fruitful conversations with these thought-starters. 


What’s new in February 2021?  

Budget 2021 on 1 February  

Content Marketing ideas on 21 Budget

Content marketing ideas:     

  • Listicle idea: Budget 2021 highlights 
  • Infographic idea: What sectors does Budget 2021 focus on? 
  • Video idea: What is the ‘halwa ceremony’ that happens before every budget? 
  • Podcast idea: How does the union budget affect your savings and investments? 


IRCTC to resume e-catering from February 

February content marketing ideas

Content marketing ideas:     

  • Listicle idea: X Dishes you should (and shouldn’t) order while traveling 
  • Infographic idea: Where have e-catering services resumed? 
  • Video idea: Here’s how you can book your food with Indian Railways 
  • Podcast idea: How have the Indian Railways improved the quality of the food they serve? 


FASTag deadline extended to 15 February  

Content marketing ideas:     

  • Listicle idea: Where can you purchase FASTags? 
  • Infographic idea: What are the components of a FASTag 
  • Video idea: How can you recharge your FASTag? 
  • Podcast idea: How does a FASTag help in toll charge collection? 


Fixed days:  

International Day of Human Fraternity – 4 February  

International Day of Human Fraternity

This day is celebrated to promote peace, tolerance, inclusion, understanding, and solidarity among all humans. 

Content marketing ideas:     

  • Listicle idea: Here’s how you can teach your child about tolerance 
  • Infographic idea: The most persecuted peoples across the world 
  • Video idea: How can you make refugees in your community feel welcome? 
  • Podcast idea: Can you be nationalistic and tolerant at the same time? 


World Cancer Day – 4 February  

World cancer day

World Cancer Day is observed to raise awareness about cancer and encourage its prevention, detection, and treatment. 

Content marketing ideas:     

  • Listicle idea: Signs of cancer you shouldn’t ignore 
  • Infographic idea: X Foods that can prevent cancer  
  • Video idea: What does cancer do to your body? 
  • Podcast idea: How is cancer covered by health insurance plans? 
  • Brand campaign that worked:  

This ad for Breast Cancer Now shows the heartwarming story of a child who creates her own ‘time machine’ in the hope that she can take her mother to a time where she can be cured of her breast cancer. 


International Day of Zero Tolerance for Female Genital Mutilation – 6 February  

International Day of Zero Tolerance for Female Genital Mutilation

This day is an effort by the UN to eradicate the practice of female genital mutilation (FGM). 

Content marketing ideas:     

  • Listicle idea: Why is FGM practiced? 
  • Infographic idea: Health issues that can develop as a result of FGM 
  • Video idea: Do parents who practice FGM ever regret it? 
  • Podcast idea: How FGM impacts physical and mental health  


World Pulses Day – 10 February  

 World Pulses Day

This day is celebrated to recognize the importance of pulses as a global food source. 

Content marketing ideas:     

  • Listicle idea: Tips to grow a sustainable garden in your backyard 
  • Infographic idea: Different pulses and their health benefits  
  • Video idea: X Ways to include pulses in your daily meal plan 
  • Podcast idea: How can you make pulses ‘fun’ for children? 


International Day of Women and Girls in Science – 11 February 

This day is celebrated to recognize the critical role that women and girls play in science and technology. 

Content marketing ideas:     

  • Listicle idea: X Scholarships geared towards women in science 
  • Infographic idea: Scientific fields with the most and least number of women 
  • Video idea: Lesser-known women who have helped advancements in science  
  • Podcast idea: How can you encourage the spirit of curiosity and innovation in young girls?  

Brand campaign that worked:  

This ad by Microsoft shines light on the fact that we mostly grow up learning the names of male inventors and not women, and aims to encourage girls to #MakeWhatsNext by telling them about the women that came before them. 


World Radio Day – 13 February  

 World Radio Day

This was first observed in 2011 and marks the importance of radio as a powerful medium of mass communication. This year’s celebration has three sub-themes: Evolution, Innovation, and Connection.  

Content marketing ideas:     

  • Listicle idea: Soft skills you need to become an RJ  
  • Infographic idea: X Radio stations that will make you nostalgic 
  • Video idea: How does community radio empower people? 
  • Podcast idea: Is radio still relevant today? 

Brand campaign that worked:  

This ad by Nescafe takes us through the story of an RJ who is saddled with a 5 AM radio show that no one seems to listen to. Watch the video to see how he leverages that very fact to get people to call him! 


Valentine’s Day – 14 February 

This day is a worldwide celebration of love and is named for St Valentine.  

Content marketing ideas:     

  • Listicle idea: Personalized gift options your significant other will swoon over 
  • Infographic idea: V-Day movies that best capture the essence of love 
  • Video idea: Stories of people who found love through unconventional means 
  • Podcast idea: What are love languages and how can you discover yours? 

Brand campaign that worked:  

Love doesn’t necessarily have to be romantic. This ad from CaratLane tells the tale of platonic love between two colleagues who went from being strangers to close friends. 


World Day of Social Justice – 20 February 

World Day of Social Justice

This day emphasizes the need to promote social justice and commemorates efforts to tackle injustices across society, such as poverty and unemployment.  

Content marketing ideas:     

  • Listicle idea: X NGOs in India that work to empower downtrodden communities 
  • Infographic idea: X Ways you can use your privilege to help others  
  • Video idea: Social movements that changed the world as we know it  
  • Podcast idea: New challenges to social equality in a post-COVID world  

Brand campaign that worked:  

This ad by Nike puts a twist on their classic catchphrase to encourage people not to overlook the injustice they see in their societies as a nod to the #BlackLivesMatter movement. 


International Mother Language Day – 21 February  

International Mother Language Day

This day is celebrated to promote multilingualism and awareness of linguistic and cultural diversity.  

Content marketing ideas:     

  • Listicle idea: Tips to learn languages quickly after 30 
  • Infographic idea: What are the easiest languages to learn? 
  • Video idea: How do languages go extinct? 
  • Podcast idea: Should children already be multilingual before they start kindergarten? 


National Science Day – 28 February  

National Science Day

This day honors the efforts of Indian physicist CV Raman for his contributions to science, including his discovery of the ‘Raman effect’.  

Content marketing ideas:     

  • Listicle idea: Qualities in children that could indicate a scientific bent of mind 
  • Infographic idea: X Upcoming fields in science and technology 
  • Video idea: How often should textbooks be updated? 
  • Podcast idea: Can one believe in both religion and science? 


Other content marketing opportunities: February 2021

World Interfaith Harmony Week – 1-7 February  

Interfaith Harmony day Content Marketing ideas

This day seeks to promote goodwill, harmony, and mutual understanding among members of all faiths.  

Content marketing ideas:     

  • Listicle idea: Biggest challenges to interfaith harmony and how to overcome them  
  • Infographic idea: X Interfaith monuments around the world that highlight the beauty of cooperation  
  • Video idea: Lessons to learn from India’s inter-cultural history  
  • Podcast idea: Using social media to bridge the gap between people  


Fun days: February 2021

Fun day content marketing ideas for February

World Nutella Day – 5 February  

World Pangolin Day – 15 February 

World Human Spirit Day – 17 February  

International Tug-of-War Day – 19 February 

Content marketing ideas:     

  • Listicle idea: X Foods that can help you build strength before your next tug-of-war match 
  • Infographic idea: How are pangolins exploited? 
  • Video idea: X Delicious desserts you can make with Nutella 
  • Podcast idea: Here’s how you can yourself achieve what you want 


Content marketing ideas for festivals

Kala Ghoda Arts Festival – 6-14 February  

Chinese New Year – 12 February 

Losar Festival – 12-14 February  

Goa Carnival – 13-16 February 

Ezhara Ponnana – 21 February 

Kuttikkol Thampuratty Theyyam – 23-26 February 

Content marketing ideas:     

  • Listicle idea: What should you look forward to at the Kala Ghoda Arts Festival? 
  • Infographic idea: Traditional Tibetan delicacies you must have 
  • Video idea: A glimpse of the Ezhara Ponnana celebrations in Kerala 
  • Podcast idea: How is the Chinese New Year celebrated in India? 


Birthdays:  February 2021

Birthday content Marketing Ideas

Harry Styles – 1 February  

Shakira – 2 February  

Khushwant Singh – 2 February  

Bobby Brown – 5 February  

Abhishek Bachchan – 5 February  

Cristiano Ronaldo – 5 February  

Bob Marley – 6 February  

Chris Rock – 7 February  

Charles Dickens – 7 February  

Ashton Kutcher – 7 February  

Tom Hiddleston – 9 February  

Emma Roberts – 10 February  

Jennifer Aniston – 11 February  

Thomas Edison – 11 February  

Abraham Lincoln – 12 February  

Mike Posner – 12 February  

Sarojini Naidu – 13 February  

Galileo Galilei – 15 February  

The Weeknd – 16 February  

Paris Hilton – 17 February  

Michael Jordan – 17 February  

Ed Sheeran – 17 February  

John Travolta – 18 February  

Millie Bobby Brown – 19 February  

Chhatrapati Shivaji Maharaj – 19 February  

Trevor Noah – 20 February  

Rihanna – 20 February  

Ellen Page – 21 February  

Sophie Turner – 21 February  

Drew Barrymore – 22 February  

George Washington – 22 February  

Emily Blunt – 23 February  

Steve Jobs – 24 February  

Sanjay Leela Bhansali – 24 February  

Jayalalithaa – 24 February  

Shahid Kapoor – 25 February  

Content marketing ideas:     

  • Listicle idea: Best Sanjay Leela Bhansali movies to watch 
  • Infographic idea: X Sporting records that Michael Jordan has broken 
  • Video idea: X Child actors and their breakout roles 
  • Podcast idea: Singer, actor, entrepreneur: How does Rihanna do it all?