June 30, 2020

Content Marketing Ideas for your July Calendar

July Content Marketing Ideas

With the delayed monsoon and a global pandemic raining on your romantic getaway plans and goals, you can’t be blamed for assuming we’re headed for a somber month. But hey! You can always find solace in some good content, and we have quite a few content marketing ideas to keep your audience entertained and engaged in the month ahead. 

1. GST Day –1stJuly

GST Day Content Marketing Ideas

This day marks the anniversary of the implementation of the Goods and Services Tax.

Content marketing ideas:    

  • Listicle idea: Here’s how you can get a GST code for your business
  • Infographic idea: How can you calculate the applicable GST?
  • Video idea:  X Products slapped with the highest GST
  • Podcast idea: How has GST changed the tax system?

Brand campaign that worked:

This video by Bajaj Finserv explains what is GST and how it could impact you through a simple, real-life example!


2. National Doctor’s Day –1st July

National Doctors Day Content Marketing Ideas

This day is celebrated to recognize the contributions of doctors to individual lives and communities.

Content marketing ideas:    

  • Listicle idea: Courses apart from MBBS that one can do to work in the medical field
  • Infographic idea: Here’s how to show gratitude to doctors for working through COVID-19
  • Video idea: How PPEs are saving doctors’ lives
  • Podcast idea: Are doctors paid too much or too little for the work they do?

Brand campaign that worked:

This video by Apollo Hospitals with the hashtag #HeroesInWhiteCoat talks about “Why do doctors wear white coats?”. This video aims to salute the selfless spirit that sets Doctors apart.

3. International Day of Cooperatives –4th July

Cooperatives Day Content Marketing Ideas

This day is celebrated to increase awareness of cooperatives in society and the work they do.

Content marketing ideas:    

  • Listicle idea: Here’s how you can start your own cooperative
  • Infographic idea: The most famous cooperatives in the world
  • Video idea: A look at India’s biggest cooperative success story – Amul
  • Podcast idea: How safe is your money deposited in cooperative banks?

Brand campaign that worked:

This animated video by Cooperatives UK explains the role of cooperatives in the economic and social growth of a country.

4. Global Forgiveness Day –7th July

This day is celebrated so that we may recognize the importance of forgiveness and how we can practice it in our lives.

Content marketing ideas:    

  • Listicle idea: How you can work up the courage to forgive someone
  • Infographic idea:  Here’s how positive feelings can impact your brain
  • Video idea: How can you teach forgiveness to your children?
  • Podcast idea: Forgiveness in the era of social media justice: How does it work?

Brand campaign that worked:

Surf Excel did a campaign in their “Daag Achche Hain” series of ads. This TVC focuses on inculcating the values of forgiveness in kids.

5. World Population Day – 11th July

World Population Day Content Marketing Ideas

This day is marked to focus the world’s attention on the urgency and importance of population issues.

Content marketing ideas:    

  • Listicle idea: Here’s how a burgeoning population will affect the world’s ecosystems
  • Infographic idea: X Countries that will have an aging population in the next 20 years
  • Video idea: What will happen when we reach the maximum population the earth can support?
  • Podcast idea: Why do people still prefer to give birth to children rather than adopt?

Brand campaign that worked:

This video from the American Museum of Natural History examines human population growth over time.

6. Shark Awareness Day – 14th July

Shark Awareness Day Content Marketing Ideas

This day aims to bring awareness to the ways in which sharks are exploited and to bust myths about how dangerous they actually are.

Content marketing ideas:    

  • Listicle idea: X Illegal items that are made from sharks
  • Infographic idea: X Unusual types of sharks you might not have known about
  • Video idea: Here’s why the great white shark is feared
  • Podcast idea: Here’s what you should know before you dive among sharks

Brand campaign that worked:

This video by What If explores a situation where megalodon sharks – thought to be twice the size of T-Rex – never went extinct.

7. World Youth Skills Day – 15th July

World Youth Skills Day

This day is celebrated to bring to light the mechanisms needed to operationalize lifelong learning.

Content marketing ideas:    

  • Listicle idea: X Institutes in India that teach technical skills
  • Infographic idea: X Skills you must learn before you turn 18
  • Video idea: Here’s how you can make it a practice to learn a new skill every month
  • Podcast idea: How often should you upskill?

8. World Day for International Justice – 17th July

International Justice Day

This day is celebrated to recognize the emerging system of international criminal justice.

Content marketing ideas:    

  • Listicle idea: X Unique cases that were tried in international courts
  • Infographic idea: X Countries that record the largest number of human rights violations
  • Video idea: Amal Alamuddin and her fight for the rights of Yazidi women
  • Podcast idea: How much power does an international court of law wield?

Brand campaign that worked:

This video by the United Nations details the role and activities of the International Court of Justice, the world’s highest international court.

9. Nelson Mandela Day – 18th July

Nelson Mandela Day Content Marketing Ideas

This day celebrates the birth anniversary of Nelson Mandela and sheds light on his way of life.

Content marketing ideas:    

  • Listicle idea: X Famous people who were inspired by Mandela
  • Infographic idea: X Famous examples of the ‘Mandela Effect’
  • Video idea:  How similar were Mandela and Gandhi?
  • Podcast idea: How would Mandela have reacted to today’s BLM movement?

Brand campaign that worked:

This biographical clip explores Nelson Mandela’s life, first as an activist and then as a politician.

10. World Chess Day – 20th July

World Chess Day Content Marketing Ideas

This day is celebrated to mark the date of establishment of the International Chess Federation (FIDE) in Paris in 1924.

Content marketing ideas:    

  • Listicle idea: Books on chess that you can read
  • Infographic idea: X Different styles of chess you should know
  • Video idea: The best finishing moves in chess
  • Podcast idea: How can playing chess help children to improve their attention span?

Brand campaign that worked:

This video by TED-Ed explains the history of the game of chess from its origin as a board game to the software-based versions we see today.

11. Kargil Vijay Diwas – 26th July

Kargil Vijay Diwas Content Marketing Ideas

This day commemorates the day Indian soldiers successfully conducted Operation Vijay.

Content marketing ideas:    

  • Listicle idea: Here’s how you can enlist in the army
  • Infographic idea: Who were the heroes of the Kargil war?
  • Video idea: How does India manage to keep its peace with her neighbors?
  • Podcast idea: What is the role of the army in times of peace?

Brand campaign that worked:

A leading brand in real estate did a social media post with the concept – The soldiers and martyrs make our homes safe and secure by putting themselves on the line of fire.

Brand Campaigns that worked for Kargil Vijay Diwas

12. World Hepatitis Day – 28th July

World Hepatitis Day Content Marketing Ideas

This day is celebrated to encourage governments to step up their response to the ever-present threat of hepatitis.

Content marketing ideas:    

  • Listicle idea: How can you differentiate between different types of hepatitis?
  • Infographic idea:X  Foods you must avoid if you suffer from hepatitis
  • Video idea: Here’s how hepatitis affects your liver
  • Podcast idea: How can you boost your liver function?

Brand campaign that worked:

The WHO tells people how hepatitis can be prevented through this simple, animated video.

13. International Tiger Day – 29th July

International Tiger Day

This day is commemorated to raise awareness for tiger conservation.

Content marketing ideas:    

  • Listicle idea:  Here’s how you can differentiate between wildcats
  • Infographic idea: What are the different species of tigers?
  • Video idea: X Famous fictional tigers on screen
  • Podcast idea:  What to do if you want to spot a tiger on your safari

Brand campaign that worked:

This video by National Geographic lists five surprising facts about tigers you might not know.

14. International Day of Friendship – 30th July

International Day of Friendship

This day is celebrated to honor those friends in your life that have made all the difference.

Content marketing ideas:    

  • Listicle idea: X Places to visit with friends once the lockdown is lifted
  • Infographic idea: Foods that are perfect for snacking with your friend
  • Video idea: X Best movies about friendships you should watch
  • Podcast idea: How honest should you be with your friends?

Brand campaign that worked:

This video from UNICEF shows them partnering with BTS to show the power of kindness and friendship to heal people.


15. World Day against Trafficking in Persons – 30th July

World Day Against Trafficking in Persons

This day is celebrated to raise awareness of the situation of victims of human trafficking and for the promotion and protection of their rights.

Content marketing ideas:

  • Listicle idea: X Industries where human trafficking is rampant
  • Infographic idea:  How can you spot and stop human trafficking?
  • Video idea: Stories of survivors of sex trafficking you must hear
  • Podcast idea: Why are children particularly vulnerable to human trafficking?

Brand campaign that worked:

The United Nations Office on Drugs and Crime (UNODC) observed the World Day Against Trafficking in Persons by organizing a wide range of events around the globe to highlight this heinous crime.

16. Fun days

Body Painting Day Content Marketing Ideas

International Joke Day – 1 July

Creative Ice Cream Flavors Day – 1 July

International Chicken Wing Day – 1 July

I Forgot Day – 2 July

World UFO Day – 2 July

Dog Days of Summer – 3 July

Workaholics Day – 5 July

World Chocolate Day – 7 July

Body Painting Day – 8 July

Video games Day – 8 July

World Emoji Day – 17 July

Moon Day – 20 July

Vanilla Ice Cream Day – 23 July

Father-in-Law Day – 30 July

Content marketing ideas:    

  • Listicle idea: A step-by-step guide on how to make vanilla ice cream
  • Infographic idea: X Emojis you’ve always mistaken for something else
  • Video idea: How can chocolate make you feel happy?
  • Podcast idea: Is it necessary to crack jokes at others’ expense?

17. Festivals

Nag Panchami

Guru Purnima – 5 July

Nag Panchami – 25 July

Eid-ul-Adha/ Bakr Id – 31 July

Varamahalakshmi Vrata – 31 July

Content marketing ideas:    

  • Listicle idea: Here’s why you should buy gold this Varamahalakshmi Vrata
  • Infographic idea: X Delicious dishes you must prepare for Eid-ul-Adha
  • Video idea: Why is Nag Panchami celebrated throughout India?
  • Podcast idea: Why do we let teachers be underpaid and overworked?

18. Birthdays

Birthdays Content Marketing Ideas
Frida Kahlo’s 113th Birth Anniversary

Princess Diana – 1 July

Lindsay Lohan – 2 July

Margot Robbie – 2 July

Tom Cruise – 3 July

Harbhajan Singh – 3 July

Post Malone – 4 July

PV Sindhu – 5 July

Kevin Hart -6 July

50 Cent – 6 July

Sylvester Stallone – 6 July

Frida Kahlo – 6 July

Ranveer Singh – 6 July

Dalai Lama – 6 July

MS Dhoni – 7 July

Rakeysh Omprakash Mehra – 7 July

Sourav Ganguly – 8 July

Tom Hanks – 9 July

Guru Dutt – 9 July

Nikola Tesla – 10 July

Sofia Vergara – 10 July

Giorgio Armani – 11 July

Malala Yousafzai – 12 July

Harrison Ford – 13 July

Conor McGregor – 14 July

Katrina Kaif – 16 July

Mallika Dua – 17 July

Vin Diesel – 18 July

Priyanka Chopra – 18 July

Kristen Bell – 18 July

Richard Branson – 18 July

Smriti Mandhana – 18 July

Benedict Cumberbatch – 19 July

Brian May – 19 July

Gisele Bündchen – 20 July

Robin Williams – 21 July

Selena Gomez – 22 July

Daniel Radcliffe – 23 July

Woody Harrelson – 23 July

Jennifer Lopez – 24 July

Amelia Earhart – 24 July

Matt LeBlanc – 25 July

Jim Corbett – 25 July

Sandra Bullock – 26 July

Jason Statham – 26 July

Mick Jagger – 26 July

Helen Mirren – 26 July

Kriti Sanon – 27 July

Dhanush – 28 July

Dulquer Salmaan – 28 July

Sanjay Dutt – 29 July

JRD Tata – 29 July

Arnold Schwarzenegger – 30 July

Henry Ford – 30 July

Hillary Swank – 30 July

Christopher Nolan – 30 July

Sonu Nigam – 30 July

Sonu Sood – 30 July

JK Rowling – 31 July

Kiara Advani – 31 July

Content marketing ideas:    

  • Listicle idea: X Unique film-making techniques used by Christopher Nolan
  • Infographic idea:  X Looks by Princess Diana that we remember to this day
  • Video idea: How did Amelia Earhart go missing?
  • Podcast idea:Will India be able to find a wicketkeeper-batsman to replace MS Dhoni?

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