For the farming community, September is the beginning of the harvest season for kharif crops like rice, maize, sugarcane and cotton. Cricket fans are elated since it’s the start of the Indian T20 league season. For students, it marks the beginning of a new academic year in college. For us content marketers, it’s a month filled with a myriad of events and trends that are sure to turn into interesting content marketing ideas. So what would you be adding to your plan?

1. International Day of Charity – 5 September

This day is observed to reduce poverty in all its forms and dimensions, including extreme poverty.

Content marketing opportunities:

• Listicle idea: X Charities that are working on the most pressing issues today
• Infographic idea: Here’s how much of the world is actually living under poverty
• Video idea: Why do we need to rethink how we donate?
• Podcast idea: Here’s how you can encourage your children to develop their spirit of giving

Brand campaign that worked: 

This ad from Surf Excel shows the joy of charity and sharing on the occasion of Ramzan.

2. Teachers’ Day – 5 September

This day is celebrated to mark the contribution of teachers to students and the society.

Content marketing ideas:

• Listicle idea: Awards you can nominate your teachers for
• Infographic idea: X Ways to thank your favorite teacher within a budget
• Video idea: How can we make physical classrooms safe again?
• Podcast idea: How different are online and offline classrooms?

Brand campaign that worked: 

This ad by Titan shows the ‘Joy of Gifting’ to a professor and brings a modern classroom twist to the Titan tune.

3. International Day of Clean Air for Blue Skies – 7 September

This day is celebrated to increase interest in the international community about clean air. It aims to emphasize the need to make further efforts to improve air quality, including reducing air pollution, to protect human health.

Content marketing ideas:

• Listicle idea: X Plants you can grow for cleaner air indoors
• Infographic idea: X Lung diseases you must be aware of
• Video idea: How are electric cars better than normal cars?
• Podcast idea: Are commercial air purifiers viable in the long term?

Brand campaign that worked: 

This video from the South China Morning Post shows one unexpectedly welcome outcome of the COVID-19 pandemic in China – the reemergence of blue skies.

4. International Literacy Day – 8  September

This day is celebrated to remind the international community of the importance of literacy for individuals, communities, and societies. The theme for 2020 is “Literacy teaching and learning in the COVID-19 crisis and beyond”.

Content marketing ideas:

• Listicle idea: How you can contribute to spreading literacy in your neighborhood
• Infographic idea: X Books to get you started on your reading journey
• Video idea: How is literacy different from education?
• Podcast idea: How can we make learning fun?

Brand campaign that worked: 

This video by Edutopia shows how a New Orleans preschool helps to build emotional literacy in students and boosts their readiness to learn.

5. International Day to Protect Education from Attack – 9  September

This day is commemorated to send a clear message regarding the importance of safeguarding schools as places of protection and safety for students and educators, and the need to keep education at the top of the public agenda.

Content marketing ideas:

• Listicle idea: How to resume your education if it was stopped due to war
• Infographic idea: X Online education tools that can be accessed by children anywhere
• Video idea: The inspiring story of Malala Yusufzai
• Podcast idea: How often should textbooks be updated?

Brand campaign that worked: 

This video shows how important education is at all times and what it takes to secure education during times of armed conflict.

6. World Suicide Prevention Day – 10  September

This day is commemorated to provide worldwide commitment and action to prevent suicides.

Content marketing opportunities:

• Listicle idea: Signs to look out for in people with depression
• Infographic idea: X Ways to think positive during the lockdown
• Video idea: Why do farmers commit suicide so often?
• Podcast idea: How can we destigmatize suicide?

Brand campaign that worked: 

This video by TheDrawShop features a whiteboard animation that commemorates the passing of Robin Williams and explains how to recognize signs of suicide.

7. International Day of Democracy – 15  September

This day is commemorated to review the state of democracy in the world.

Content marketing opportunities:

• Listicle idea: How can you measure democracy?
• Infographic idea: Which are the world’s largest democracies?
• Video idea: How can social media affect voting systems in democracies?
• Podcast idea: How do non-democratic countries protect their citizens?

Brand campaign that worked: 

This video from The School of Life shows an unlikely opponent to the idea of democracy – Socrates – and why he thought so.

8. International Day for the Preservation of the Ozone Layer – 16  September

This day seeks to celebrates over three decades of remarkable international cooperation to protect the ozone layer and the climate under the Montreal Protocol.

Content marketing opportunities:

• Listicle idea: X Household items that could be contributing to global warming
• Infographic idea: X Ways the COVID-19 pandemic is healing the earth
• Video idea: How is the ozone layer breaking down?
• Podcast idea: Why are younger children more aware of climate change struggles?

Brand campaign that worked: 

The video by National Geographic shows us the importance of the ozone layer and how CFCs have contributed to the hole in the ozone layer.

9. World Patient Safety Day – 17 September

This day is celebrated to increase public awareness and engagement, enhance global understanding, and spur global solidarity and action to promote patient safety.

Content marketing opportunities:

• Listicle idea: X Things you must take note of in your health insurance
• Infographic idea: How do surgery checklists improve patient safety?
• Video idea: How have governments focused on patient safety during COVID-19?
• Podcast idea: Is it fair to get angry with doctors when a family member dies?

10. International Equal Pay Day – 18 September

This day is observed to ensure that men and women receive equal pay for equal work. The theme for this year is ‘Building back a better future of work by ensuring pay equity’.

Content marketing opportunities:

• Listicle idea: Careers where women earn more than men
• Infographic idea: X countries that have passed legislation regarding equal pay
• Video idea: How did the equal pay movement start?
• Podcast idea: How can we reduce gender bias in workplaces?

Brand campaign that worked: 

This video from Vox does a deep-dive into the real meaning behind the gender wage gap.

11. International Day of Peace – 21 September

This day is celebrated to strengthen the ideals of peace, through observing 24 hours of nonviolence and ceasefire.

Content marketing opportunities:

• Listicle idea: Here’s how you can find common ground with someone you don’t agree with
• Infographic idea: X Symbols and graphics that indicate peace
• Video idea: How can North Korea and South Korea achieve peace?
• Podcast idea: Why is peace one of the hardest things to obtain?

Brand campaign that worked: 

This video by KidsForPeaceUSA shows kids explaining why peace is important and expressing their wish to see it come to fruition.

12. International Day of Sign Languages – 23 September

This day is celebrated to raise awareness of the importance of sign language in the full realization of the human rights of people who are deaf.

Content marketing ideas:

• Listicle idea: What are different ‘dialects’ in sign language?
• Infographic idea: X Ways to make your office more comfortable for deaf employees.
• Video idea: How will standardizing sign languages help the education system?
• Podcast idea: Are hearing aids and devices affordable by all?

Brand campaign that worked: 

This video by Hindustan Coca-Cola Beverages shows how the company has incorporated sign language into the workplace and shows viewers a few useful gestures.

13. World Maritime Day – 24 September

This day is celebrated to mark the contribution of international maritime industries towards the economy of the world. This year’s theme is ‘Sustainable shipping for a sustainable planet’.

Content marketing ideas:

• Listicle idea: X Luxuries you wouldn’t be able to enjoy without the maritime industry
• Infographic idea: How is Maritime Day celebrated?
• Video idea: X Famous Indian naval officers
• Podcast idea: How do countries decide their jurisdiction in the oceans and seas?

Brand campaign that worked: 

This video from the Singapore Maritime Foundation explores the role that women have to play in the success of the maritime industry.

14. International Day for the Total Elimination of Nuclear Weapons – 26 September

This day is celebrated so that the world community can reaffirm its commitment to global nuclear disarmament as a priority

Content marketing ideas:

• Listicle idea: X Conditions seen in people who have been exposed to radioactivity
• Infographic idea: Countries that own the most nuclear weapons
• Video idea: How do countries safely dispose of nuclear waste?
• Podcast idea: How do countries deal diplomatically with nuclear threat?

Brand campaign that worked: 

This video by Tech Insider shows the evolution of nuclear weapons and their impact.

15. World Tourism Day – 27 September

This day is celebrated to shine light on the importance of the tourism industry and its resilience.

Content marketing ideas:

• Listicle idea: X Types of tourism you must indulge in at least once
• Infographic idea: Which countries have opened up tourism after the lockdown?
• Video idea: How is mass tourism harming cities around the world?
• Podcast idea: How is tourism expected to change post-COVID?

Brand campaign that worked: 

This video by Ogilvy and Mather for West Bengal Tourism shows the state through the lens of a foreign visitor, culminating in a surprise visit from Shah Rukh Khan.

16. International Day for Universal Access to Information – 28 September

This day is celebrated to raise awareness about everyone’s right to seek, receive, and impart information.

Content marketing ideas:

• Listicle idea: How can access to the internet enhance one’s life?
• Infographic idea: Here’s how India’s internet penetration has improved over the years
• Video idea: How does the Chinese government control the information it lets out to the press?
• Podcast idea: How successful has India’s RTI act been?

Brand campaign that worked: 

This video by CGTN America features an interview with Dr Thespina Yamanis, who explains the important role social media is playing in fighting misinformation related to COVID-19.

17. International Day of Awareness of Food Loss and Waste – 29 September

This day recognizes the fundamental role that sustainable food production plays in promoting food security and nutrition.

Content marketing ideas:

• Listicle idea: X Recipes that you can make with leftovers
• Infographic idea: X Foods that can last the longest
• Video idea: How can restaurants help combat global hunger?
• Podcast idea: How to encourage children to eat foods they don’t like

Brand campaign that worked: 

This video from Scroll India shows the cost of food wastage in India and explains how to combat it.

18. World Heart Day – 29 September

This day is celebrated to increase awareness about cardiovascular disease and reduce the global disease burden.

Content marketing ideas:

• Listicle idea: X Signs that let you know if you’re suffering from heart disease
• Infographic idea: X Foods that can keep your heart healthy
• Video idea: Exercises that can improve your heart health.
• Podcast idea: Is ghee a healthy alternative to vegetable oils?

Brand campaign that worked: 

This ad from Apollo Hospitals asks everyone to take a vow to eat healthy and stay active to protect their heart.

19. International Translation Day – 30 September

This day celebrates the role of language professionals in connecting nations and fostering peace, understanding, and development.

Content marketing ideas:

• Listicle idea: X Easiest languages to learn
• Infographic idea: X Words that have different meanings in different languages
• Video idea: How are various languages structured?
• Podcast idea: Are multilingual children smarter?

Other Content Marketing Opportunities

20. World Alzheimer’s Month – 1-30 September

This month is celebrated to raise awareness and challenge the stigma that surrounds dementia.

Content marketing ideas:

• Listicle idea: Mind exercises to keep your brain active at any age
• Infographic idea: X Signs of Alzheimer’s you shouldn’t ignore
• Video idea: How does Alzheimer’s change the brain?
• Podcast idea: Can physical exercise help in combating Alzheimer’s?

Brand campaign that worked: 

This video from Lee Health seeks to differentiate between two conditions – Alzheimer’s and Dementia – that might seem alike but are not.

21. Leukemia and Lymphoma Awareness Month – 1-30 September

This day is commemorated to raise awareness about leukemia and lymphoma.

Content marketing opportunities:

• Listicle idea: X Places where you can volunteer to cheer up people with cancer
• Infographic idea: What to eat and what to avoid if you have leukemia/lymphoma
• Video idea: What is the difference between leukemia and lymphoma?
• Podcast idea: Is it possible to completely cure cancer?

22. National Nutrition Week – 1-7 September

This day is celebrated to raise awareness about nutrition and its importance on the human body.

Content marketing ideas:

• Listicle idea: Here are the different food groups you must include in your diet
• Infographic idea: X Healthiest cuisines from around the world
• Video idea: Are ‘cheat meals’ any good?
• Podcast idea: How can you have the same metabolism even as you get older?

Brand campaign that worked: 

This video from My Doctor shows everything you must put on your plate for a balanced meal.

23. Indian Domestic T20 League – 19 September – 8 November

The professional 20Twenty cricket league established by the BCCI in 2007 in India will see its 13^th edition this year.

Content marketing ideas:

• Listicle idea: Everything you need to organize a T20 game night with your family
• Infographic idea: Fantasy gaming apps to try out during the league
• Video idea: Best Indian T20 league moments of the past decade
• Podcast idea: Pre-Covid vs Post-Covid: What all will change for Indian T20 league in 2020?

Brand campaign that worked: 

The ‘Crash the IPL’ campaign by Pepsi received audience engagement by asking them to make their own version of Pepsi for a chance to get featured in an ad for the brand.

24. Fun days:

World Coconut Day – 2 September

Grandparents’ Day – 13 September

Engineer’s Day – 15 September

World Beard Day – 5 September

Fight Procrastination Day – 6 September

Read-A-Book Day – 6 September

Positive Thinking Day – 13 September

Wife Appreciation Day – 20 September

Elephant Appreciation Day – 22 September

Hobbit Day – 22 September

Daughter’s Day – 27 September

Content marketing ideas:

• Listicle idea: The best beard grooming accessories
• Infographic idea: X Movies that will leave you in a good mood all day
• Video idea: Here’s how Tolkien redefined the fantasy genre
• Podcast idea: Why is it important to encourage children to read books?

25. Festivals

Payippad Snake Boat Race – 2 September

Pang Lhabsol Festival – 2 September

Neelamperoor Padayani – 17 September

Srivari Brahmotsavam – 19-27 September

Ladakh Festival – 25-28 September

Content marketing ideas:

• Listicle idea: Here’s where you can catch your favorite darshans
• Infographic idea: X Traditional dances you might not have known about
• Video idea: X Easy sweets you can make for festivals.
• Podcast idea: The most ‘fun’ festivals in India

26. Birthdays

Zendaya – 1 September

Salma Hayek – 2 September

Keanu Reeves – 2 September

Ishant Sharma – 2 September

Charlie Sheen – 3 September

Vivek Oberoi – 3 September

Beyoncé Knowles – 4 September

Michael Keaton – 5 September

Vidhu Vinod Chopra – 5 September

Idris Elba – 6 September

Yash Johar – 6 September

Rakesh Roshan – 6 September

Radhika Apte – 7 September

Martin Freeman – 8 September

Pink – 8 September

Asha Bhonsle – 8 September

Hugh Grant – 9 September

Akshay Kumar – 9 September

Adam Sandler – 9 September

Colin Firth – 10 September

Anurag Kashyap – 10 September

Jennifer Hudson – 12 September

Roald Dahl – 13 September

Lili Reinhart – 13 September

Stella McCartney – 13 September

Ayushmann Khurrana – 14 September

Prince Harry – 15 September

Tom Hardy – 15 September

Agatha Christie – 15 September

Nick Jonas – 16 September

Amy Poehler – 16 September

MF Husain – 17 September

Narendra Modi – 17 September

James Marsden – 18 September

Jada Pinkett Smith – 18 September

Shabana Azmi – 18 September

Jimmy Fallon – 19 September

George RR Martin – 20 September

Mahesh Bhatt – 20 September

Chris Gayle – 21 September

Bill Murray – 21 September

Stephen King – 21 September

Kareena Kapoor – 21 September

Tom Felton – 22 September

Hasan Minhaj – 23 September

F Scott Fitzgerald – 24 September

Michael Douglas – 25 September

Will Smith – 25 September

Catherine Zeta-Jones – 25 September

Michael Douglas – 25 September

Serena Williams – 26 September

Dev Anand – 26 September

Avril Lavigne – 27 September

Gwyneth Paltrow – 27 September

Yash Chopra – 27 September

Lata Mangeshkar – 28 September

Bhagat Singh – 28 September

Ranbir Kapoor – 28 September

Content marketing ideas:

Listicle idea: X Roald Dahl books you must read as an adult

Infographic idea: X Female rock stars you must know about

Video idea: X Iconic Kareena Kapoor roles you must watch

Podcast idea: Is the British monarchy outdated?

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