The month of June sees us transitioning from a summer state of mind to monsoon musings. Litchis and cherries replace mangoes, umbrellas replace summer hats, and a new academic year is welcomed. This time, the month also holds hopes of transitioning into a post-lockdown era as various industries begin to reopen operations. So, how are you planning to keep up with the transitions they will bring to content marketing?

1. Global Day of Parents – 1^st June

This day is a United Nations observance that appreciates all parents for their selfless commitment and lifelong sacrifice to nurture their relationship with children.

Content marketing opportunities:   

• Listicle idea: X Ways to keep your kids occupied while you’re working from home
• Infographic idea: Ways to thank your parents for everything they’ve done
• Video idea: X Movies to watch with your children to bond during quarantine
• Podcast idea: Why you shouldn’t be worried if your child hasn’t hit their ‘milestones’ yet

Brand campaign that worked:

This video by All Out explores the effect that tough parenting can have in bringing up a child right.

2. World Milk Day – 1^st June

This day was established by the UN’s Food and Agriculture Organization (FAO) to recognize the importance of milk as a global food.

Content marketing opportunities:   

• Listicle idea: Delicious treats you can make from a packet of milk
• Infographic idea: How to check if your milk is pure or adulterated
• Video idea: Types of milk products
• Podcast idea: Are plant-based milk alternatives really healthy in the long run?

Brand campaign that worked:

This video by leftventricle shows the original ‘got milk’ video, which was hailed as a marketing genius when it first released.

3. World Bicycle Day – 3^rd June

This day aims to acknowledge the bicycle as a sustainable, reliable, and affordable method of transportation, fostering environmental stewardship and health.

Content marketing opportunities:   

• Listicle idea: Tips to take care of your bicycle
• Infographic idea: Health benefits of cycling every day
• Video idea: Bike gadgets and accessories design-minded riders will love
• Podcast idea: How can cycling save the environment?

Brand campaign that worked:

This video from Body Hub explores what can happen to your body when you cycle just 5 minutes a day.

4. World Environment Day – 5^th June

This day aims to engage governments, businesses, and citizens to focus their efforts on critical environmental issues. The theme for 2020 is ‘biodiversity’.

Content marketing opportunities:   

• Listicle idea: X Environment-friendly materials you should start using today
• Infographic idea: Diseases that can spread due to an unclean environment
• Video idea: How have the Brazil and Australian wildfires affected the global ecosystem?
• Podcast idea: How has COVID-19 helped local biodiversity to heal?

Brand campaign that worked:

This simple video by Animator Kit shows how pollution can destroy the environment.

5. International Day for the Fight against Illegal, Unreported, and Unregulated (IUU) Fishing – 5^th June

This day seeks to bring to light the effect that illegal, unregulated, and unreported fishing has on fisheries – and a way to practice sustainable fishing.

Content marketing opportunities:   

• Listicle idea: X Common items that are made from whale blubber
• Infographic idea: Fish that have a relatively low ecological impact
• Video idea: Types of fish that are illegal delicacies
• Podcast idea: How does over-fishing threaten coral reefs?

6. World Food Safety Day – 7^th June

This day is marked to draw attention and inspire action to help prevent, detect, and manage food-borne risks. The theme for 2020 is ‘Food safety, everyone’s business’.

Content marketing opportunities:   

• Listicle idea: Delicacies that can be dangerous if not prepared properly
• Infographic idea: X Diseases that can spread through food
• Video idea: What’s the right way to store food so that it doesn’t spoil?
• Podcast idea: How has COVID-19 changed our access to food?

Brand campaign that worked:

This video by Mytonomy explains how we can safely shop for food and groceries during the coronavirus.

7. World Oceans Day – 8^th June

This day is celebrated to bring attention to the role that oceans have in our everyday lives and inform the public about the impact of human actions on the oceans. The theme for 2020 is ‘Innovation for a sustainable ocean’.

Content marketing opportunities:   

• Listicle idea: The best sites for diving around the world
• Infographic idea: X Marine creatures that live where sunlight can’t reach them
• Video idea: How do microplastics affect the ocean?
• Podcast idea: How can we stop coral bleaching?

Brand campaign that worked:

This animated video by Tech Insider puts the depth of the ocean into perspective and takes us to the very bottom of the ocean floor – the Challenger Deep.

https://www.youtube.com/watch?v=UwVNkfCov1k

8. World Brain Tumor Day – 8^th June

This day is celebrated to raise awareness among people about brain tumors.

Content marketing opportunities:   

• Listicle idea: Signs of brain tumor to watch out for
• Infographic idea: How brain tumors can affect your coordination
• Video idea: How do benign tumors turn malignant?
• Podcast idea: How can AI help with treating tumors?

Brand campaign that worked:

This video by Cancer Research UK gives us a brief look into brain tumors and how they can affect a person.

9. World Day Against Child Labor – 12^th June

This day calls on the international community to take effective measures to eradicate forced labor, end modern slavery, and put a stop to human trafficking.

Content marketing opportunities:   

• Article idea: Role of NGOs in the eradication of child labor
• Infographic idea: X Industries where child labor is rampant
• Video idea: What is the real cost of child labor?
• Podcast idea: How can you identify and stop child labor?

Brand campaign that worked:

This short film by Refinery29 explores the child labor that goes into procuring ingredients for makeup and how it affects them.

10. International Albinism Awareness Day – 13^th June

This day aims to prevent discrimination against people with albinism.

Content marketing opportunities:   

• Listicle idea: X Myths about albinism you must be aware of
• Infographic idea: X Famous people who suffered from albinism
• Video idea: How can albinism affect your vision?
• Podcast idea: Here’s how you should protect your skin if you suffer from albinism

Brand campaign that worked:

This video by Seeker explores what causes albinism and how common it is.

11. World Blood Donor Day – 14^th June

This day is celebrated to thank unpaid, voluntary blood donors for their life-saving gift.

Content marketing opportunities:   

• Listicle idea: Signs of anemia you should look out for
• Infographic idea: Here’s what you should have before and after donating blood
• Video idea: Rare blood groups you didn’t know about
• Podcast idea: How has blood donation changed in the times of coronavirus?

Brand campaign that worked:

This video by The Age and The Sydney Morning Herald shows the journey of a blood transfusion from donor to recipient.

12. World Elder Abuse Awareness Day – 15^th June

This day is commemorated to raise awareness about the abuse and suffering inflicted on the older generation.

Content marketing opportunities:

• Listicle idea: X Conditions that can make older people easy to exploit
• Infographic idea: X Signs of elder abuse you should be aware of
• Video idea: Stories from seniors who have been abused
• Podcast idea: Are old-age homes really safe for senior citizens?

Brand campaign that worked:

This heartbreaking video by HelpAge India shows an old woman who is convinced that her daughter-in-law is not abusing her. However, we viewers can clearly see the signs of abuse.

13. World Day to Combat Desertification and Drought – 17^th June

This day is celebrated to promote public awareness of international efforts to combat desertification.

Content marketing opportunities:   

• Listicle idea: How can you nourish soil naturally?
• Infographic idea: X Plants that don’t require a lot of water to grow
• Video idea: Are the world’s deserts expanding?
• Podcast idea: How does a ‘green wall’ help stop desertification?

Brand campaign that worked:

This video by vpro documentary explores how land can be made fertile again by looking at examples from Spain, Egypt, and India.

14. Sustainable Gastronomy Day – 18^th June

This day emphasizes the need to focus the world’s attention on the role that sustainable gastronomy can play.

Content marketing opportunities:   

• Listicle idea: X Plants you can grow in your backyard
• Infographic idea: Which foods around the world have the GI tag?
• Video idea: Why should you opt for local produce?
• Podcast idea: Here’s how you can ensure no food goes waste

Brand campaign that worked:

This video by CGTN explores the idea of sustainable gastronomy and its place in society.

15. International Day for the Elimination of Sexual Violence in Conflict – 19^th June

This day commemorates the victims and survivors of sexual violence and pay tribute to those who have stood up to eradicate these crimes.

Content marketing opportunities:   

• Listicle idea: X Things to consider if you want to get out of an abusive situation
• Infographic idea: Organizations that help victims of sexual abuse
• Video idea: Has the lockdown increased cases of domestic and sexual abuse?
• Podcast idea: How does wartime affect women?

16. World Refugee Day – 20^th June

This day is celebrated to show how the global public stands with refugees.

Content marketing opportunities:   

• Listicle idea: What is the criteria to be considered a refugee in a country?
• Infographic idea: Which areas have been most affected by the refugee crisis?
• Video idea: What is the monetary cost of countries taking in refugees?
• Podcast idea: How can you help if your community has refugees?

Brand campaign that worked:

This video by The Guardian explores the Syrian refugee crisis in numbers.

17. International Day of Yoga – 21^st June

This day is celebrated to raise worldwide awareness of the many benefits of practicing yoga.

Content marketing opportunities: 

• Listicle idea: X Common maladies that yoga can help with
• Infographic idea: Simple yoga poses for beginners
• Video idea: X Wacky types of yoga you didn’t know about!
• Podcast idea: Should yoga be a part of the school curriculum?

Brand campaign that worked:

This video by Swami Ramdev shows 5 pranayama exercises that can be practiced every day to improve breathing.

18. Father’s Day – 21^st June

This day celebrates fathers and the influence of fathers in our society.

Content marketing opportunities:   

• Listicle idea: Gift ideas your father would appreciate
• Infographic idea: Here’s what your father means when he says these things
• Video idea: Exploring the special relationship between fathers and daughters
• Podcast idea: Why is it important for fathers to show emotions?

Brand campaign that worked:

This video by ECHO Storytelling Agency bring children in front of their fathers to ask them a simple question – what about them makes their fathers proud?

19. World Music Day – 21^st June

This day is an annual celebration of music where people are urged to play music outside in their neighborhoods or in public spaces and parks.

Content marketing opportunities:   

• Listicle idea: X Instances where modern music has been influenced by classical music
• Infographic idea: X Artists across genres that you should listen to
• Video idea: Music genres that have emerged in this millennium
• Podcast idea: Tracing the evolution of pop music

Brand campaign that worked:

This video by TopThink explores 7 ‘spooky’ phenomena that you could experience while listening to music. How many of these have you felt?

20. World Rainforest Day – 22^nd June

This day celebrates this precious natural resource and how the actions we take can help preserve them.

Content marketing opportunities:   

• Listicle idea: Here’s how an increase in temperature of 2 ˚C can affect rainforests
• Infographic idea: What you should carry if you’re entering a rainforest
• Video idea: What would happen if we lost most of our rainforest cover?
• Podcast idea: Here’s how governments are working to recover rainforests

Brand campaign that worked:

This video from National Geographic explores how rainforests contribute to the global ecosystem, and the conservation efforts being done to protect them.

21. United Nations Public Service Day – 23^rd June

This day recognizes the work of public workers, and encourages young people to pursue careers in the public sector.

Content marketing opportunities:   

• Listicle idea: X Exams you need to pass if you’re looking for a job in the public sector
• Infographic idea: X Subjects to excel in if you’re attempting the civil services exam
• Video idea: A day in the life of a public servant
• Podcast idea: Are public sector jobs losing their sheen?

Brand campaign that worked:

This video uploaded by PragerU shows us the difference between the public and private sectors, and examines which one is perceived as more effective.

22. International Widows’ Day – 23^rd June

This day aims to draw attention to the voices and experiences of widows and to galvanize the support that they need.

Content marketing opportunities:   

• Listicle idea: X Support systems you can take advantage of if you’re an army widow
• Infographic idea: X Indian movies known for their famous portrayal of widows
• Video idea: Who are the Vrindavan widows?
• Podcast idea: How can you move on if you’re a widow?

23. International Olympic Day – 23^rd June

This day is celebrated every year to promote the Olympic movement.

Content marketing opportunities:   

• Listicle idea: Notable moments from the 2016 Olympics
• Infographic idea: Indian Olympics stars you must know about
• Video idea: The story of Pierre de Coubertin
• Podcast idea: What would happen if the Olympics aren’t held in 2021?

Brand campaign that worked:

This video by Business Insider shows how expensive hosting the Olympics can be, and why many countries might not be too keen on hosting it in the future.

24. Day of the Seafarer – 25^th June

Content marketing opportunities:   

• Listicle idea: What does it take to get into the navy?
• Infographic idea: X Famous fictional seafarers you should know about
• Video idea: How did ancient sailors find their way across the seas?
• Podcast idea: How can one cope with loneliness while aboard a ship?

Brand campaign that worked:

This video by DW News shows us a day in the life of Jeroen, a seafarer who works on a cargo ship.

25. International Day against Drug Abuse and Illicit Trafficking – 26^th June

This day aims to strengthen action and cooperation to achieve the goal of an international society free of drug abuse.

Content marketing opportunities:   

• Listicle idea: Ways in which drugs can affect the functioning of your brain
• Infographic idea: X Medicines you didn’t know were habit-forming
• Video idea: How does drug addiction affect unborn children?
• Podcast idea: How spouses suffer at the hands of their drug-abusing partners

Brand campaign that worked:

This video by AsapSCIENCE featuring Kurzgesagt tells us about the most dangerous drug and how it affects the human body and psyche.

26. United Nations International Day in Support of Victims of Torture – 26^th June

This day aims to eradicate torture and follow the terms of the Convention against Torture and Other Cruel, Inhuman, or Degrading Treatment or Punishment.

Content marketing opportunities:   

• Listicle idea: X Ways to manage your PTSD
• Infographic idea: X Types of severe torture that have been outlawed globally
• Video idea: X People who were tortured for speaking truth to power
• Podcast idea: At what point does verbal abuse turn into torture?

Brand campaign that worked:

This address by the UN High Commissioner for Human Rights is an appeal to support the victims of torture worldwide.

27. Micro, Small, and Medium-sized Enterprises Day – 27^th June

This day aims to raise awareness about micro, small, and medium-sized enterprises (MSMEs) and their contribution to sustainable development.

Content marketing opportunities:   

• Listicle idea: X Ways to finance your startup
• Infographic idea: Here’s what you need to know before starting your own business
• Video idea: Why should the government support MSMEs?
• Podcast idea: How can MSMEs survive in the post-COVID economy?

28. International Day of the Tropics – 29^th June

This day celebrates the extraordinary diversity of the tropics, while highlighting unique challenges and opportunities that tropical nations face.

Content marketing opportunities:   

• Listicle idea: Tropical countries to visit after the lockdown
• Infographic idea: Diseases you must be aware of before you visit tropical countries
• Video idea: X Animals that only live in tropical areas
• Podcast idea: How does the climate within the tropical zone vary?

Brand campaign that worked:

This video from the California Academy of Sciences shows in an engaging, visual manner how we have different seasons.

29. International Asteroid Day – 30^th June

This day aims to educate the public about the hazards of asteroid impact and what should be done in case of a credible near-object threat.

Content marketing opportunities:   

• Listicle idea: X Sites around the world that show the effect of meteor strikes
• Infographic idea: What happened when the last large asteroid hit the earth?
• Video idea: Are all asteroids made of the same stuff?
• Podcast idea: What would happen if an asteroid hit the earth?

Brand campaign that worked:

We all know about the asteroid that killed the dinosaurs millions of years ago. This video by RealLifeLore examines what would happen if the earth suffers a similar hit today.

30. International Day of Parliamentarism – 30^th June

This day aims to shed light on how parliamentary systems help improve the day-to-day lives of people.

Content marketing opportunities:   

• Listicle idea: X Things you didn’t know your local MP/MLA did
• Infographic idea: How is the Indian Parliament structured?
• Video idea: The best parliament houses across the world
• Podcast idea: What security measures are undertaken in the Parliament?

Brand campaign that worked:

This mini-documentary on the YouTube channel of Rajya Sabha TV tells us the story of the Indian Parliament House building.

More content marketing opportunities:

31. Pride Month

This month promotes the dignity, equality, and increased visibility of lesbian, gay, bisexual, and transgender (LGBTQ) people as a social group.

Content marketing opportunities:   

• Listicle idea: Here’s how you can help someone struggling to come out
• Infographic idea: The best pride festivals to attend around the world
• Video idea: Virtual LGBTQ events to look forward to this pride month
• Podcast idea: How can you reconcile your faith and identity as an LGBTQ person?

Brand campaign that worked:

This video from Great Big Story explores how the rainbow came to be seen as a symbol of LGBTQ pride.

32. Fun days

Hug Your Cat Day – 4 June

Hot Air Balloon Day – 5 June

Doughnut Day – 5 June

Donald Duck Day – 9 June

Red Rose Day – 12 June

Fresh Veggies Day – 16 June

Tropical Cocktails Day – 26 June

Forgiveness Day – 26 June

Take Your Dog to Work Day – 26 June

International Body Piercing Day – 28 June

Hug Holiday – 29 June

Camera Day – 29 June

International Mud Day – 29 June

Content marketing opportunities:   

• Listicle idea: X Dishes with fresh veggies that are delicious
• Infographic idea: X Tropical cocktails you can learn to make at home
• Video idea: X Videos of cute cats to make your day
• Podcast idea: How forgiveness can help you heal

33. Festivals

Kottiyoor Utsavam (Kerala) – Begins on 3 June

Saga Dawa (Sikkim) – Begins on 5 June

Yuru Kabgyat (Ladakh) – 18-19 June

Puri Rath Yatra (Odisha) – 23 June

São João Feast of St John the Baptist (Goa) – 24 June

Feast of St Peter and St Paul – 29 June

Content marketing opportunities:   

• Listicle idea: Local alcohol you must try – if you dare!
• Infographic idea: Traditional dances of India you should be aware of
• Video idea: What’s the story behind the Puri Rath Yatra?
• Podcast idea: How has the tradition of street plays endured in India?

34. Birthdays

Morgan Freeman – 1 June

Heidi Klum – 1 June

Sonakshi Sinha – 2 June

Rafael Nadal – 3 June

Angelina Jolie – 4 June

Anil Ambani – 4 June

Mark Wahlberg – 5 June

Neha Kakkar – 6 June

Ekta Kapoor – 7 June

Shilpa Shetty – 8 June

Kanye West – 8 June

Natalie Portman – 9 June

Sonam Kapoor – 9 June

Prakash Padukone – 10 June

Kate Upton – 10 June

Sundar Pichai – 10 June

Adriana Lima – 12 June

Mary-Kate and Ashley Olsen – 13 June

Disha Patani – 13 June

Neil Patrick Harris – 15 June

Mithun Chakraborty – 16 June

KJ Apa – 17 June

Kendrick Lamar – 17 June

Venus Williams – 17 June

Salman Rushdie – 19 June

Aung San Suu Kyi – 19 June

Nicole Kidman – 20 June

Chris Pratt – 21 June

Meryl Streep – 22 June

Vijay – 22 June

Mindy Kaling – 24 June

Karisma Kapoor – 25 June

Arjun Kapoor – 26 June

Ariana Grande – 26 June

PT Usha – 27 June

Khloé Kardashian – 27 June

Camila Mendes – 29 June

Michael Phelps – 30 June

Content marketing opportunities:   

• Listicle idea: X Salman Rushdie books that are a must-read
• Infographic idea: A list of the awards PT Usha has won for the country
• Video idea: X Meryl Streep movie roles that are a must-watch
• Podcast idea: How has Mindy Kaling changed how the Indian-American community is viewed?

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