November represents the transition from festival fervor to mellow winter. While it’s easy to dismiss November as just an in-between month, it doesn’t have to be so November-ish! The month kick-starts the wedding season and Movember, and is packed with a list of important events and fun days. Here’s how you can tap into them to create fresh content:

1. International Day to End Impunity for Crimes against Journalists – 2 November

This day is celebrated to bring to light crimes committed against journalists, encourage member nations to prevent violence against journalists, and to protect them.

Content marketing ideas:

• Listicle idea: The best colleges in the world to pursue journalism
• Infographic idea: Famous campaigns in the history of journalism
• Video idea: Most dangerous places visited by journalists to cover a story
• Podcast idea: The importance of the Fourth Estate

Brand campaign that worked:

This chilling but short video by the UN highlights the number of journalists in various fields who have been killed since 1992 and ends with a plea to stop killing journalists.

2. World Tsunami Awareness Day – 5 November

This day is celebrated to raise tsunami awareness and share strategies to prevent the risk caused by them.

Content marketing ideas:

• Listicle idea: Received a tsunami alert? Here’s what to do next
• Infographic idea: How is a tsunami formed?
• Video idea: The biggest tsunamis caught on camera
• Podcast idea: What we can learn from the Japanese on managing disasters

Brand campaign that worked:

This unique campaign by the UN takes a look at people who are more affected than most when a tsunami strikes – women, children, and people with disabilities. The video talks about how they can be empowered and the kind of work that goes into supporting them.

3. World Quality Day – 8 November

This day is celebrated to mark the contribution that quality makes to national and organizational growth.

Content marketing ideas:

• Listicle idea: A look at the most trustworthy brands around the world
• Infographic idea: How can you check for the quality of a product you just bought?
• Video idea: A look at the worst disasters that happened due to missed/failed quality checks
• Podcast idea: Quality vs quantity: A new take on the age-old debate

4. World Science Day for Peace and Development – 10 November

This day seeks to highlight the importance of science in society and aims to include the wider public in debates on scientific issues.

Theme for 2019: Open science, leaving no one behind

Content marketing ideas:

• Listicle idea: A look at what each branch of science has achieved in the last 100 years
• Infographic idea: The fields that Einstein made an impact in – apart from science
• Video idea: How science is trying to solve the world’s housing and water crises
• Podcast idea: Science invented the atom bomb; can it also ‘invent’ peace?

Brand campaign that worked:

On the occasion of the World Science Day for Peace and Development, watch the former Director-General of UNESCO, Ms Irina Bokova, address everyone on the importance of all the sciences and how they are important to build a better future.

5. World Pneumonia Day – 12 November

This annual global forum works as a platform for the world to stand together and take action to fight pneumonia.

Content marketing ideas:

• Listicle idea: X foods to give to a person with pneumonia
• Infographic idea: How smoking aggravates pneumonia
• Video idea: A look at how pneumonia attacks the lungs
• Podcast idea: Exploring how far medicine has come in the last 200 years

Brand campaign that worked:

This animated video by Pfizer highlights healthy lifestyle choices and emphasizes how everyone – especially the elderly – should inquire about the pneumococcal vaccination to keep themselves safe.

6. World Orphans Day – 12 November

This day is celebrated to raise awareness about orphans and underprivileged children across the world.

Content marketing ideas:

• Listicle idea: X Ways to select the most trustworthy orphanages to donate to
• Infographic idea: X Fictional orphans who succeeded at life
• Video idea: How does the foster system work?
• Podcast idea: Are orphans more empathetic than children raised in families?

Brand campaign that worked:

Finnish charity Fragile Childhood partnered with Havas Worldwide Helsinki to release this video titled ‘The Orphanage’, in which two children have the option of selecting between sets of parents. While it seems like they have a choice, they end up going home with two alcoholic parents, shining a light on the dangers of alcohol abuse in parents.

7. World Kindness Day – 13 November

World Kindness Day is celebrated to highlight the good deeds of people around the world and recognize the common thread of kindness that binds us all.

Content marketing ideas:

• Listicle idea: X Ways to start being kind today
• Infographic idea: Photos that depict famous acts of kindness
• Video idea: How to be a part of the ‘pay it forward’ culture
• Podcast idea: How being kind to others can improve your mental health

Brand campaign that worked:

Ellen DeGeneres, a popular talk show host, staged a funny video where she tested people to see if they would come and help others. Watch it to see what happens!

8. World Diabetes Day – 14 November

This day aims to raise awareness about the rise of diabetes and encourages member nations to develop policies to prevent, treat, and care for people with diabetes.

Content marketing ideas:

• Listicle idea: List of foods to avoid if you’re suffering from diabetes
• Infographic idea: Food that you wouldn’t have guessed are bad for diabetics
• Video idea: What happens in the body when you have high or low BP?
• Podcast idea: How a diabetic person can get through the festive season

Brand campaign that worked:

This somber video by the Kokilaben Dhirubai Ambani Hospital and Medical Research Institute gives viewers some facts about a disease that is fast becoming a global concern. It offers some tips on how to manage the condition.

9. Children’s Day – 14 November & Universal Children’s Day – 20 November

Content marketing ideas:

• Listicle idea: X Ways Gen-Z is already shaping our future
• Infographic idea: The youngest recipients of prestigious awards worldwide
• Video idea: X Animals that might not exist for your children to see 10 years in the future
• Podcast idea: Why does every generation seem smarter than the one before?

Brand campaign that worked:

This sweet video starts with a man reminiscing about the past when he would watch movies with his parents, but laments that as he moved in with his partner, he and his parents grew apart. However, it has a happy ending.

10. International Day for Tolerance – 16 November

This day is marked to raise tolerance and mutual understanding among different peoples, who are being increasingly fueled by rising extremism and widening conflicts.

Content marketing ideas:

• Listicle idea: X cities with the most diverse populations in the world
• Infographic idea: Breathing exercises to follow if you lose your temper easily
• Video idea: Humans of the world: The video
• Podcast idea: Does globalization thrive on tolerance?

Brand campaign that worked:

On the International Day for Tolerance, the UN, in association with the Good Planet Foundation, posted videos from the 7 Billion Others project that shows citizens around the world, their hopes and dreams, and what unites and divides them.

11. World Day of Remembrance for Road Traffic Victims – 17 November 

This day brings to light the scale of economic and emotional devastation brought about by road crashes and accidents.

Content marketing ideas:

• Listicle idea: X Famous personalities whose lives were cut short by road accidents
• Infographic idea: Road signs you must be aware of
• Video idea: The most dangerous routes to travel by road
• Podcast idea: Has the mandatory helmet law really brought down the instances of road accidents?

Brand campaign that worked:

Ever wondered why most road signs ask people not to drive over 30 mph? This video takes the gory yet effective route to tell you why.

12. World Toilet Day – 19 November

This day calls for action to tackle the global sanitation crisis.

Content marketing ideas:

• Listicle idea: Simple hacks you must know to fix your toilet at home
• Infographic idea: X Luxury bathroom fittings from around the world
• Video idea: How state governments are helping to push the concept of a toilet in every home, even in rural areas
• Podcast idea: How to take care of a shared toilet when living with flatmates

Brand campaign that worked:

This wacky video by the UN on the occasion of World Toilet Day sees toilets come to life and wipe away all traces of dirt from a range of scenarios, from a classroom to a hospital room.

13. International Men’s Day – 19 November

Content marketing ideas:

• Listicle idea: X ways Ranveer Singh is redefining masculinity
• Infographic idea: Diseases that men need to be especially wary about
• Video idea: Style tips for men: How to dress smart
• Podcast idea: Men and their mental health: How we can start taking it seriously

Brand campaign that worked:

Though this ad was controversial when first released, it addresses issues related to toxic masculinity and asks the question: Is this the best men can be?

https://www.youtube.com/watch?v=koPmuEyP3a0

14. World Television Day – 21 November

Content marketing ideas:

• Listicle idea: X Shows that are deeper than they seem
• Infographic idea: What should you look for when you buy a television?
• Video idea: A look at the evolution of the TV
• Podcast idea: How television can bounce back in the age of web content

Brand campaign that worked:

This video by the UN serves to highlight the humble beginnings of the television and explores how it has changed in the modern world, where people are finding newer ways to consume media.

15. World Philosophy Day – 21 November

This day is celebrated to renew interest and research on philosophical topics across the world.

Content marketing ideas:

• Listicle idea: X Philosophers to read up on if you’ve watched ‘The Good Place’
• Infographic idea: A quick look at modern philosophers and what they teach
• Video idea: A look at philosophers through the ages who have shaped the world’s history
• Podcast idea: How you can form your own guiding set of principles and stick to them

Brand campaign that worked:

These series of videos by the makers of The Good Place bring in Dr Todd May, a professor of Philosophy at Clemson University, who goes on to explain some seemingly complex philosophical concepts such as existentialism, utilitarianism, psychological egoism, and deontology – in a concise, quirky manner.

16. International Day for the Elimination of Violence against Women – 25 November

This day seeks to spread awareness about violent attacks against women, especially towards marginalized groups and communities.

Content marketing ideas:

• Listicle idea: How microaggressions can impact women’s mental health
• Infographic idea: How to recognize the signs of abuse in a close friend
• Video idea: You know these wars – now listen to the women affected by them
• Podcast idea: Expert speak: Recovering from physical/emotional abuse

Brand campaign that worked:

Antonio Banderas, on behalf of the UN, highlights some chilling statistics against women in this video. He calls on men to stand with him to protest against violence directed against women and asks them to take action.

17. Day of Remembrance for all Victims of Chemical Warfare – 30 November

This day is in remembrance of victims of chemical warfare, and seeks to eliminate the threat.

Content marketing ideas:

• Listicle idea: The worst chemical disasters in history
• Infographic idea: X Chemicals that are extremely harmful to you
• Video idea: How chemical warfare can affect innocent citizens
• Podcast idea: Is it time to be more worried about chemical warfare than nuclear weapons?

18. Other Content Marketing Opportunities:

World Antibiotic Awareness Week – 13-19 November

The intent is to inform the public about the safe use of medicines and the dangers of over-medication.

Content marketing ideas:

• Listicle idea: A list of shots every newborn must take
• Infographic idea: Foods that can boost your immunity
• Video idea: A peep into the anti-vaxxing community
• Podcast idea: Are humans becoming resistant to antibiotics?

Brand campaign that worked:

This informative video by Kurzgesagt starts by mentioning how antibiotics work against bacteria. It then goes on to talk about how a small percentage of these bacteria can develop immunity due to a variety of factors and how this can lead to an entire strain of antibiotics-resistant bacteria or ‘superbugs’.

World Vegan Month

Content marketing ideas:

• Listicle idea: Must-try vegan restaurants in India
• Infographic idea: A look at dairy alternatives that taste the same!
• Video idea: The history of veganism
• Podcast idea: What does it take to switch to veganism?

Brand campaign that worked:

Evanna Lynch, in association with The Vegan Society, talks about going vegan and how it has improved her lifestyle.

Movember/ No Shave November

Content marketing ideas:

• Listicle idea: X Contests to enter if you’re planning to show off your mustache
• Infographic idea: Items to steal from your better half’s closet for a perfectly groomed beard!
• Video idea: X Beard styles that are easy to recreate
• Podcast idea: The transition from teenage to adulthood: What was your first shave like?

Brand campaign that worked:

This quirky campaign by Movember talks about ‘alternate facts’ about the movement. Take a break from the more serious messaging associated with this month to enjoy this lighthearted video!

Novel Writing Month

Content marketing ideas:

• Listicle idea: X Blogs to follow for the best writing tips
• Infographic idea: Famous female novelists who published under male pseudonyms
• Video idea: Food you can eat that will increase your attention span during NaNoWriMo
• Podcast idea: Have audiobooks killed the written word?

National Adoption Month

Content marketing ideas:

• Listicle idea: X Online agencies to approach for all your adoption needs
• Infographic idea: Steps to follow if you’re planning an adoption
• Video idea: Positive examples of adoption in movies
• Podcast idea: When is the right time to tell your child they’re adopted?

Brand campaign that worked:

This video has clips by adopted children; they talk about the narrative that’s been built around them and tackle the concept of ‘gratefulness’ that they have been told they should feel.

Wedding Season

Content marketing ideas:

• Listicle idea: X Apps that will take care of all your wedding needs
• Infographic idea: Moodboards to pick from for your wedding
• Video idea: Multicultural weddings: How do you prepare for a cross-faith wedding?
• Podcast idea: What is the ideal amount to spend on a wedding?

Brand campaign that worked:

This video details the making of Hailey Bieber’s wedding dress by Virgil Abloh, the founder of Off-White and the designer of the dress. He talks about the consideration and thought he put into the dress and what the elements of the dress were inspired by.

19. Fun Days

World Sandwich Day – 3 November

Young Readers Day – 12 November

International Tongue Twister Day – 12 November

World Hello Day – 21 November

Computer Security Day – 30 November

Content marketing ideas:

• Listicle idea: Five healthy sandwich spreads
• Infographic : How to say “Hello” in different languages
• Video idea: Tongue-twisters to improve your English pronunciation
• Podcast idea: How to keep your computer safe while playing games online

Sporting Events

Melbourne Cup (Horse Racing) – 5 November

Philippines 2019 Southeast Asian Games – 30 November to 11 December

Davis Cup – 18 November to 24 November

Content marketing ideas:

• Listicle idea: Tips while traveling for a major sporting event
• Infographic idea: Sport events that attract the most crowd
• Video idea: How to design a sports-themed room
• Podcast idea: Lessons kids can learn from sports

Brand campaigns that worked:

Sports brand Puma celebrated women by uniting female rebels, leaders, athletes, and activists around the power of doing. Puma’s ‘Do You’ platform is a vehicle of female empowerment.

20. Festivals 

Chhath Puja – 2 November 

Eid-e-Milad – 10 November 

Kartika Poornima – 12 November 

Guru Nanak Jayanti – 12 November 

Content marketing ideas:

• Listicle idea: Indian festivals worth traveling for!
• Infographic idea: Cultural and regional festivals in India
• Video idea: Popular Sikh pilgrimage sites in India
• Podcast idea: Eid-e-Milad – History and significance

21. Birthdays

Aishwarya Rai – 1 November

Shah Rukh Khan – 2 November

Kendall Jenner – 3 November

Colin Kaepernick – 3 November

Anna Wintour – 3 November

Amartya Sen – 3 November

Matthew McConaughey – 4 November

Tabu – 4 November

Shakuntala Devi – 4 November

Virat Kohli – 5 November

Bryan Adams – 5 November

Emma Stone – 6 November

David Guetta – 7 November

Kamal Hassan – 7 November

Gordon Ramsay – 8 November

Kazuo Ishiguro – 8 November

Neil Gaiman – 10 November

Leonardo DiCaprio – 11 November

Anne Hathaway – 12 November

Ryan Gosling – 12 November

Aditi Mittal – 12 November

Sania Mirza – 15 November

Jimmy Choo – 15 November

Pullela Gopichand – 16 November

Aditya Roy Kapoor – 16 November

Martin Scorsese – 17 November

Chanda Kochhar – 17 November

Margaret Atwood – 18 November

Indira Gandhi – 19 November (Birth anniversary)

Adam Driver – 19 November

Jack Dorsey – 19 November

Calvin Klein – 19 November

Rani Lakshmibai – 19 November (Birth anniversary)

Sushmita Sen – 19 November

Milkha Singh – 20 November

Rajkumar Hirani – 20 November

Scarlett Johansson – 22 November

Mark Ruffalo – 22 November

Miley Cyrus – 23 November

Arundhati Roy – 24 November

Arjun Rampal – 26 November

Verghese Kurien – 26 November – Birth anniversary

Bruce Lee – 27 November – Birth anniversary

Suresh Raina – 27 November

Yami Gautam – 30 November

Chadwick Boseman – 29 November

Kaley Cuoco – 30 November

Content marketing ideas:

• Listicle idea: How to start your career as a fashion designer
• Infographic idea: Tips for a budding writer
• Video idea: What are some Indian biopics based on sports?
• Podcast idea: Check out this celebrity fitness routine