At a time when #Coronavirus seems to have taken over the world, it might look like the go-to topic for conversations and content. But even as much of the world enters April under lockdown, some interesting content marketing trends and opportunities are emerging in the form of virtual museum tours and events, innovative ways to stay connected, and embracing the spirit of summer in the era of social distancing.

Read on to stay updated with some viral content marketing trends and topics as the world adjusts to this new normal.

World Autism Awareness Day – 2^nd April

This day is celebrated to raise global awareness for people who are on the autism spectrum.

Content marketing opportunities:   

Listicle idea: Here’s how your company can accommodate people with special needs

Infographic idea: X Media depictions of people with autism that you must watch

Video idea: What are the early signs of autism?

Podcast idea: How should you engage with your autistic child?

Brand campaign that worked:  

This heartwarming ad shows a single dad as he bonds with his autistic child over the decades.

International Day for Mine Awareness and Assistance in Mine Action – 4^th April

This day is observed to foster the establishment of mine-action capacities in countries where mines and other explosive remnants of war constitute a threat to the civilian population.

Content marketing ideas:   

Listicle idea: What should you do to avoid stepping on a mine by accident?

Infographic idea: X Countries that still have active landmines

Video idea: How do people in war-torn areas cope after decades of strife?

Podcast idea: Should landmines be banned?

Brand campaign that worked:  

This video by HUGS media shows the demining activities conducted by Cambodia Self Help Demining and its reality.

International Day of Conscience – 5^th April

This day encourages us to create peaceful and friendly relations based on respect for human rights and fundamental freedoms for all.

Content marketing opportunities:   

Listicle idea: Portrayals of brilliant characters on TV seen struggling with their conscience

Infographic idea: X Ways you can practice kindness towards others while under lockdown

Video idea: The stages of human conscience

Podcast idea: The first step to building a conscience: Understanding how your actions affect others

National Maritime Day – 5^th April

This day is commemorated to recognize the maritime industry.

Content marketing ideas:   

Listicle idea: X Naval vessels you must know about

Infographic idea: Interesting facts about the Indian Navy you probably didn’t know

Video idea: What does it take to become a naval officer?

Podcast idea: How can one adjust to land after spending time at sea?

International Day of Sport for Development and Peace – 6^th April

This day commemorates the power of sport to drive social change, community development, and to foster peace and understanding.

Content marketing opportunities:   

Listicle idea: X Ways playing sports can empower women

Infographic idea: Best sports that can foster teamwork

Video idea: The role of virtual reality in the future of sports

Podcast idea: How important are the Olympics in a world fighting for power?

Brand campaign that worked:  

This video by UNESCO Africa shows how sports can be used to motivate women and promote gender equality.

World Health Day – 7^th April

This day seeks to bring to light different issues and concerns related to healthcare. The theme for 2020 is ‘Support Nurses and Midwives’.

Content marketing ideas: 

Listicle idea: Tips to prevent and reduce anxiety while under lockdown

Infographic idea: Yoga poses you can master while at home

Video idea: How are physical and mental health connected?

Podcast idea: How can we meet the growing cost of healthcare?

Brand campaign that worked:  

This video by WHO shows the contribution of nurses and midwives in everyday healthcare.

National Safe Motherhood Day – 11^th April

This day is observed to raise awareness about proper healthcare for women, and maternity facilities for pregnant and lactating women.

Content marketing opportunities:   

Listicle idea: X Post-pregnancy illnesses mothers should be aware of

Infographic idea: X Facilities that should be available to pregnant women and mothers worldwide

Video idea: What is postpartum depression and how can you recognize its signs?

Podcast idea: Is it harmful to insist that women excel both in their careers and personal lives?

International Day of Human Space Flight – 12^th April

This day is celebrated to commemorate the first human space flight by Yuri Gagarin.

Content marketing ideas:   

Listicle idea: X Creatures that went to space before the first humans

Infographic idea: Indian astronauts who have made the country proud

Video idea: The history of space flight

Podcast idea: How long will it take to make Mars habitable?

Brand campaign that worked:  

While space exploration can be exciting, it can also have some disadvantages. This video series from NASA explains the hazards of human space flight. The first in the series is about radiation.

World Hemophilia Day – 17^th April

This day is commemorated to increase awareness of hemophilia, von Willebrand disease, and other inherited blood disorders.

Content marketing ooportunities:   

Listicle idea: X Foods that can boost iron content in your body

Infographic idea: Who is most vulnerable to hemophilia?

Video idea: Here’s what hemophilia does to your body

Podcast idea: Can sports help hemophiliac patients?

Brand campaign that worked:  

This animated video by CSL Behring explains what hemophilia is and what caregivers for people with hemophilia can expect.

World Heritage Day – 18^th April

This day is celebrated to raise public awareness about the diversity of our cultural heritages and the efforts required to protect them.

Content marketing ideas:   

Listicle idea: Cool virtual tours of heritage structures you should sign up for

Infographic idea: How does pollution affect ancient structures?

Video idea: X Places that deserve to be made UNESCO World Heritage Sites right now!

Podcast idea: How does culture play an important role in our identity?

Brand campaign that worked:  

This video by The Times of India lists 10 Indian heritage sites that are a must-visit and some interesting facts about them.

World Creativity and Innovation Day – 21^st April

This day is celebrated to raise awareness about the importance of creativity and innovation in problem-solving with respect to advancing the UN’s sustainable development goals.

Content marketing opportunities:   

Listicle idea: X Ways to fire up your brain if you’re having a mental block

Infographic idea: X Games that can teach children about creativity

Video idea: The most creative campaigns you probably still recall

Podcast idea: Is it possible to innovate constantly?

Brand campaign that worked:  

This video by TEDx Talks features Giovanni Corazza, a professor who talks about how to think out of the box and generate ideas.

International Mother Earth Day – 22^nd April

This day is celebrated to promote a view of the Earth as the entity that sustains all living things found in nature.

Content marketing ideas:   

Listicle idea: X Plants that are easy to grow and will liven up your space instantly

Infographic idea: X Ways to protect your local fauna during the summer

Video idea: What is the doomsday clock and why is it important?

Podcast idea: How can you live a carbon-negative lifestyle?

Brand campaign that worked:  

This video by Conservation International features Julia Roberts as the voice of Mother Nature, explaining why ‘she’ is important.

World Book and Copyright Day – 23^rd April

This day is celebrated to promote reading, publishing, and copyrights.

Content marketing opportunities:   

Listicle idea: X Ways you can inculcate the habit of reading every day

Infographic idea: How does reading make you a better person?

Video idea: Who holds the rights to a book after the author passes away?

Podcast idea: Best movie adaptions of classic novels

Brand campaign that worked:  

This video by the Romanian Tolkien Society features Christopher Tolkien talk about The Silmarillion, a book that was begun by his father, JRR Tolkien, but completed by him.

English Language Day – 23^rd April

This day celebrates multilingualism and promotes equal use of all the six languages of the UN.

Content marketing ideas:   

Listicle idea: X Plays by Shakespeare you need to be familiar with

Infographic idea: Best adaptions of Shakespeare’s plays in modern cinema

Video idea: How has the English language evolved over the years?

Podcast idea: How millennial lingo is reshaping the English language

Brand campaign that worked:  

This video from the History channel gives us a brief glimpse into William Shakespeare’s life.

International Girls in ICT Day – 23^rd April

This day is celebrated to encourage girls and young women to pursue a career in the growing fields of information and communication technology.

Content marketing opportunities:   

Listicle idea: X Career options that become available if you study ICT

Infographic idea: How do information and communication technologies relate to your daily life?

Video idea: Inventions by women that we’re all better off for

Podcast idea: How can we encourage more girls to take up technical courses?

Brand campaign that worked:  

This video from Knowledge Platform features Maliha, an instructional designer, who talks about her experience as a woman in tech.

International Day of Multilateralism and Diplomacy for Peace – 24^th April

This day is celebrated to acknowledge the use of multilateral decision-making and diplomacy in achieving a peaceful resolution to conflicts among nations.

Content marketing ideas:   

Listicle idea: X Roles you had no idea diplomats had to do

Infographic idea: X Sectors peace could make a difference in

Video idea: Is diplomacy still important during wartime?

Podcast idea: How can you learn to resolve conflict?

International Delegate’s Day – 25^th April

This day is celebrated to raise awareness of the role of representatives and delegates of the member states to the UN. The theme for 2020 is the 75^th anniversary of the San Francisco Conference.

Content marketing ideas:   

Listicle idea: X Member organizations of the UN that you should know about

Infographic idea: What does it take to be a delegate at the UN?

Video idea: Why was the UN formed?

Podcast idea: How does MUN  help children?

World Malaria Day – 25^th April

This day is observed to commemorate global efforts to combat malaria.

Content marketing ideas:   

Listicle idea: X Types of mosquitoes and the diseases they spread

Infographic idea: What can you do to prevent malaria?

Video idea: The fascinating history behind the discovery of chloroquine

Podcast idea: How the Bill Gates foundation is combating malaria

Brand campaign that worked:  

This video from TED-Ed features Bill Gates explaining why it’s important to combat malaria.

International Chernobyl Disaster Remembrance Day – 26^th April

This day is in remembrance of the Chernobyl nuclear disaster that occurred in 1986.

Content marketing ideas:   

Listicle idea: X Chemical disasters that changed the world

Infographic idea: What should you do if you’ve been accidentally exposed to radiation?

Video idea: The immediate aftermath of the Chernobyl disaster

Podcast idea: Is it safe to go back to Chernobyl?

Brand campaign that worked:

This educational animated video by The Infographics Show reveals what led to the Chernobyl disaster.

World Intellectual Property Day – 26^th April

This day brings to light the role that intellectual property rights play in encouraging innovation and creativity. The theme for 2020 is ‘Innovate for a Green Future’.

Content marketing opportunities:   

Listicle idea: You’ve created something. Now, how do you copyright it?

Infographic idea: X Everyday items you had no idea was created by famous people

Video idea: X Inventions that have become more eco-friendly over the years

Podcast idea: Do large corporations misuse the intellectual property law?

World Day for Safety and Health at Work – 28^th April

This day is celebrated to promote safe, healthy, and decent work.

Content marketing opportunities:   

Listicle idea: X Ways the COVID-19 threat changed how we view office safety

Infographic idea: X Risky professions you probably didn’t know about

Video idea: How do unsafe working conditions affect the lowest strata of society?

Podcast idea: How do trade unions promote workers’ rights?

Brand campaign that worked:  

This video by Safe Work Australia showcases why it is important for businesses to create a positive health and safety culture, and how it can be done in seven steps.

Stress Awareness Month – all of April

April is used to increase public awareness about the causes of (and cures for) the modern epidemic called ‘stress’.

Content marketing opportunities:   

Listicle idea: X Ways to manage stress in the times of coronavirus

Infographic idea: How does stress affect your body?

Video idea: Alternate therapies you can pursue that can help reduce stress

Podcast idea: How can we destigmatize therapy?

Brand campaign that worked:  

This video by Channel 3000 features Dr Mandira Mehra explaining what happens to our body when we are stressed – and how to cope with it.

https://www.youtube.com/watch?v=yUwXfXlgJx8

IBS Awareness Month – all of April

This month brings to light the difficulties of people who suffer from irritable bowel syndrome.

Content marketing opportunities:   

Listicle idea: Facts about IBS you probably weren’t aware of

Infographic idea: X Foods you can eat to control your IBS

Video idea: What is IBS and who does it affect?

Podcast idea: Are you more likely to suffer from IBS if you are older?

World Homeopathic Awareness Week – 10-16 April

This week is a celebration of homeopaths and those who have been healed with homeopathy.

Content marketing opportunities:   

Listicle idea: Alternative medicines you could explore

Infographic idea: X Ailments where homeopathic treatments work particularly well

Video idea: What goes into the making of homeopathic pills?

Podcast idea: Is homeopathic medicine effective or just a placebo effect?

Coronavirus

Content marketing opportunities:   

Listicle idea: What to do if you urgently need to step out of home

Infographic idea: X Steps to make hand sanitizer at home

Video idea: Cool ways people are spreading cheer and positivity around the world

Podcast idea: Is working from home going to be the new norm?

Brand campaign that worked:

This video by The New York Times shows us how people and companies are crowdsourcing ideas to help healthcare workers get the masks and protection they need while treating people with coronavirus.

Festivals

Good Friday – 10^th April

Easter – 12^th April

Tamil Puthandu/ Vishu – 14^th April

Bihu – 14-20 April

Content marketing opportunities:   

Listicle idea: X Different new year festivals in the Indian calendar

Infographic idea: X Bihu dishes that are a must-try

Video idea: How are Good Friday and Easter related?

Podcast idea: How can we celebrate festivals in the era of social distancing?

Fun Days

April Fool’s Day – 1^st April

International Dance Day – 29^th April

International Jazz Day – 30^th April

Content marketing opportunities:   

Listicle idea: X Genres of modern music that have been influenced by jazz

Infographic idea: X Dance styles that are the easiest to learn

Video idea: X Most difficult dance routines to be choreographed

Podcast idea: How can brands create meaningful April Fool’s Day content?

Birthdays and Anniversaries

Virendra Singh – 1 April

Michael Fassbender – 2 April

Remo D’Souza – 2 April

Ajay Devgn – 2 April

Prabhu Deva – 3 April

Robert Downey Jr. – 4 April

Pharrell Williams – 5 April

Jackie Chan – 7 April

Ravi Shankar (birth anniversary) – 7 April

Swara Bhaskar – 9 April

Kristen Stewart – 9 April

Kasturba Gandhi (birth anniversary) – 11 April

Jyotirao Phule  – 11 April

David Letterman – 12 April

Kailasavadivoo Sivan – 14 April

Aamir Khan – 14 April

Emma Watson – 15 April

Leonardo Da Vinci (birth anniversary) – 15 April

Charlie Chaplin (birth anniversary) – 16 April

Kourtney Kardashian – 18 April

Shahid Kapoor – 18 April

KL Rahul – 18 April

Kate Hudson – 19 April

Maria Sharapova – 19 April

Mukesh Ambani – 19 April

Queen Elizabeth II – 21 April

Chetan Bhagat – 22 April

John Oliver – 23 April

Dev Patel – 23 April

John Cena – 23 April

William Shakespeare (birth anniversary) – 23 April

Kangana Ranaut – 23 April

Sachin Tendulkar – 24 April

Varun Dhawan – 24 April

Al Pacino – 25 April

Arjit Singh – 25 April

Channing Tatum – 26 April

Penelope Cruz – 28 April

Uma Thurman – 29 April

Raja Ravi Varma (birth anniversary) – 29 April

Ashish Nehra – 29 April

Rohit Sharma – 30 April

Content marketing opportunities:   

Listicle idea: How did Leonardo da Vinci influence modern science?

Infographic idea: The best Arjit Singh songs you must listen to

Video idea: X Indian sportsmen who have broken records

Podcast idea: Does the monarchy still make sense in today’s world?

Related Links

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