January 24, 2018

Digital content marketing ideas to promote your brand online

Sillhouette of a man staring at a key shaped portal - Content marketing ideas to promote your brand online - Scatter

As a marketer, you have a plethora of options at your disposal to promote your brand online. While content marketing is one of the most effective ways to capture and retain the attention of your target audience, you need a comprehensive understanding of all its forms to make the most out of it. This is because depending on your brand objective and target audience, some ideas work better than the others.

Here are some content marketing ideas that you can use to increase your brand awareness and promote it online:

Mobile-friendly website:

Nearly 47% of small businesses do not have a website, which means they do not have a credible online presence. In a scenario where 40 million Indians are online every day, and over 700 million Indians use a smartphone, owning a mobile responsive website is a must. It increases your brand’s visibility in the online space, taking your brand to those millions of people searching for brands like yours on the web.


Online content consumption in India is on a rapid rise. Thus, owning a blog with high-quality content becomes essential to promote your brand online. According to a study by HubSpot, brands that maintain a blog receive 67% more leads than those that do not. Besides, a blog with informative and engaging content establishes your brand as an authority and expert in the industry.

Social Media Marketing:

It is usually said that the country Indian millennials belong to is Facebook first and then their birth nation. With 8,000 new users connecting daily on the social network, adding social media marketing to your content marketing strategy becomes integral. This helps your brand engage with the audience exactly where they are. Create relevant content according to the social media platform you wish to use, and make your brand visible to the right audience at the right place.

Email Marketing:

An effective way to reach out to your audience and prospective customers is by targeting their inboxes. You can send them regular <color= “blue”> newsletters about your new products or services and stay connected to them. Personalising your email for each subscriber increases the chances of it being opened and links clicked.

Influencer Marketing:

Proved to be the fastest growing customer acquisition channel, influencer marketing latches on to the concept of authentic storytelling. Experts and industry leaders are trusted and followed by your audience and therefore, influence their purchase decisions. So, including influencer marketing in your next strategy can get your brand higher leads and ROI.

Video Marketing:

Did you know that 4x as many customers would rather watch a video about a product than read about it?

Imagine what creating and publishing good quality videos on your website and social media can do for your brand! Create interesting and informative videos that include your brand message and convert your viewers into leads. Click here to read some pro tips on writing effective video scripts.


These content marketing strategies can help your brand #engageunfoolishly with your audience and provide you with a huge leap towards achieving your marketing goals.